Better Days

Client:
One Medical
  • Better Days

    Nearly one in five adults in the U.S. experiences a mental health issue, according to the National Institute of Mental Health. To show people facing these issues that they’re not alone, GS&P and One Medical teamed up with four-time Grammy-winning songwriter Jason “Poo Bear” Boyd and “Jingle Jared” Gutstadt to create a song featuring lyrics from over 200 anonymous internet posts about mental health. “Better Days” is now streaming on Spotify, Apple Music, iHeartRadio, or wherever you listen to music.

     

    Released: October 2019

    Tags:
    One Medical

Get Real

Client:
HP
  • Get Real

    In its latest campaign, HP, the original Silicon Valley technology company, asks a provocative question: “Have our digital lives gone too far?” 

    The launch spot shows how technology affects how we see ourselves and our world.  It includes face filters, body distortion, emoji conversations and “I love you” text messages. The spot ends with a child staring into a computer screen with a title, “Have we lost touch with what’s real?  Let’s get it back.”  

     

    Released: October 2019

    Tags:
    San Francisco, HP

Print the Holidays

Client:
HP
  • Print the Holidays

    Print the Holidays

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    HP and Michel Gondry Reimagine the Holidays with “The 12 Days of Real Time”

    The average family spends over 250 hours on screens during the holidays. So we rewrote “The 12 Days of Christmas,” showing how HP can turn “teens-a-texting” and “lads-a-liking” into “boys-a-baking” and “kids-a-crafting.”

    Released: November 2019

    Tags:
    San Francisco, HP
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    Print the Holidays

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    HP also partnered with artists to make over 250 hours of printable activities at hp.com/getreal—like exclusive comic books by @adamtots, original coloring pages by @boccaccinimeadows, holiday bingo by @adamjk, Star Wars and Frozen content from Disney and recipes from AllRecipes.com. And yes, even a paper airplane designed by Michel Gondry himself.

    Released: November 2019

    Tags:
    San Francisco, HP

Lessons in HerStory

Client:
Daughters of the Evolution
  • Lessons in HerStory

    Timed with Women’s History Month, Daughters of the Evolution and GS&P introduced Lessons in Herstory, an app that uses augmented reality to celebrate stories of women typically omitted from history textbooks. When users open the app and scan an image of a male historical figure in A History of US, Book 5: Liberty for All? 1820­–1860, the app unlocks a story of an important female historical figure from that same period. For example, when a user scans President Zachary Taylor, they will see an illustration and story of Cathay Williams, the first African American woman to enlist in the army (using a disguise and a pseudonym) during the Civil War, when women were prohibited from entering the military. The app currently features stories of 75 women from the 19th century and is available on the App Store.

    Released: March 2019

    Tags:
    San Francisco