Better Days

Client:
One Medical
  • Better Days

    Nearly one in five adults in the U.S. experiences a mental health issue, according to the National Institute of Mental Health. To show people facing these issues that they’re not alone, GS&P and One Medical teamed up with four-time Grammy-winning songwriter Jason “Poo Bear” Boyd and “Jingle Jared” Gutstadt to create a song featuring lyrics from over 200 anonymous internet posts about mental health. “Better Days” is now streaming on Spotify, Apple Music, iHeartRadio, or wherever you listen to music.

     

    Released: October 2019

    Tags:
    One Medical

Rendezvous

Client:
Comcast/XFINITY
  • Rendezvous

    The course of true love never did run smooth.

    It certainly doesn’t in this spot from Xfinity.

    The 60-second TV commercial harks back to classic John Hughes movies and features the challenges of a wannabe Romeo sneaking into the bedroom window of his Juliet. But in a modern twist, our young teen is defeated by a vigilant father and his Xfinity xFi app that’s notified him when a new device has joined. 

    So a word of warning to future suitors- maybe leave your mobile phone in the car next time.

     

     

    Released: August 2019

    Tags:
    San Francisco, Comcast/XFINITY

The Slowskys

Client:
Comcast/XFINITY
  • The Slowskys

    The Slowskys

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    In 2006 the world met Bill and Karolyn Slowsky—two turtles obsessed with DSL Internet because of its slow, slow speeds.

    The Slowskys made it clear then that they wanted nothing to do with Comcast’s high-speed Internet or anything remotely fast. When their son, Bill Junior, was born, they even taught him that “fast” was a four-letter word.

    Well, now in 2019, everyone’s favorite spokes-turtle family is back, and this time they’re calling out Xfinity’s revamped customer experience. It’s fast. It’s easy. You can troubleshoot issues yourself. So you know Bill and Karolyn don’t like it. But their grown-up Millennial son, Bill Junior, couldn’t be a bigger fan. In fact, he’s an Xfinity customer.  

    In the new Xfinity Slowskys campaign, which launched on National Turtle Day, we witness Bill Junior embracing the fast lane, technology and life in the digital age. He constantly tries to convince his parents to switch to Xfinity to help make their lives easier. Spoiler alert: it won’t go well.  

    Released: June 2019

    Tags:
    San Francisco, Comcast/XFINITY
  • The Slowskys

    The Slowskys

    2 of 2
    Prev Next

    In 2006 the world met Bill and Karolyn Slowsky—two turtles obsessed with DSL Internet because of its slow, slow speeds.

    The Slowskys made it clear then that they wanted nothing to do with Comcast’s high-speed Internet or anything remotely fast. When their son, Bill Junior, was born, they even taught him that “fast” was a four-letter word.

    Well, now in 2019, everyone’s favorite spokes-turtle family is back, and this time they’re calling out Xfinity’s revamped customer experience. It’s fast. It’s easy. You can troubleshoot issues yourself. So you know Bill and Karolyn don’t like it. But their grown-up Millennial son, Bill Junior, couldn’t be a bigger fan. In fact, he’s an Xfinity customer.  

    In the new Xfinity Slowskys campaign, which launched on National Turtle Day, we witness Bill Junior embracing the fast lane, technology and life in the digital age. He constantly tries to convince his parents to switch to Xfinity to help make their lives easier. Spoiler alert: it won’t go well.  

    Released: June 2019

    Tags:
    San Francisco, Comcast/XFINITY

Dalí Lives

Client:
The Dalí Museum
  • Dalí Lives

    In January 1989, Salvador Dalí made his last public statement. He said, “When you are a genius, you do not have the right to die. Because we are necessary for the progress of humanity.”

    So on the 30th anniversary of the master’s death, we brought him back to life using an artificial-intelligence technique popularly known as “deepfake” to give visitors of the Dalí Museum a point of view they never had: the art according to the artist. 

    Fans of the iconic painter can now hear about the masterpieces from the mouth of the master himself and get to know his personality. 

    To create Dalí’s likeness, we created a neural network that analyzed over 6,000 frames of archival footage. The process required over 1,000 hours of machine learning.

    To re-create his personality, we used his own quotes, extracted from old interviews, books and personal letters, all curated by the Dalí Museum.

    Through interactive screens installed inside the museum, people can get face to face with the artist. The screens show over 125 videos with 190,512 possible combinations, so every visitor can have a different experience. 

    On the way out, there’s one last surprise: in a surreal move, Dalí pulls a smartphone out of his pocket and takes a selfie with the visitors.

    The ultimate proof that the master is alive in 2019.

    Released: May 2019

    Tags:
    San Francisco, The Dalí Museum