Band of Bridges

Golden Gate National Parks Conservancy
  • Band of Bridges

    As a way to engage virtual tourism to the Bridge’s anniversary, we built the website, Band of Bridges. Our goal with this website is to built the longest bridge in the world. All visitors are invited to use our Google Maps tool to look up any bridge and add it onto the Golden Gate. This digital culmination of bridges will span and connect people and places from every corner of the Earth. 

    Released: January 2017

    San Francisco, Golden Gate National Parks Conservancy, Interactive, Social

Golden Gate Bridge’s 75th Anniversary

Golden Gate National Parks Conservancy
  • May 27th, 2012 marked the San Francisco Golden Gate Bridge’s 75th anniversary. Goodby Silverstein & Partners, an ad agency founded in San Francisco, has had a long-standing relationship with the Golden Gate National Parks Conservancy.

    Rich Silverstein served for fifteen years on the board of the Golden Gate National Parks Conservancy, where he helped make them into a brand that is the envy of our country’s park system.

    For the bridge’s 75th anniversary, we challenged ourselves to have people see the bridge, one of the most photographed and iconic American symbols, in a way they never had before.

    GS&P’s photographer and senior art director, Claude Shade, was granted access to areas of the bridge that are otherwise strictly off-limits. The shots offer never-before-seen angles of the Bridge’s classic art deco architecture. The photos were then doctored to stay in-theme with the iconic bold “international orange” color and color blocking aesthetic Rich Silverstein made famous in our previous print work.


    Released: December 2016

    San Francisco, Golden Gate National Parks Conservancy, Print

The Neighborhood

  • The Neighborhood

    For many people, Comcast’s XFINITY brand is famous for delivering the very best in entertainment. So to promote XFINITY's home security offering, XFINITY Home, we created a scary short film with the security product at its core. 

    Timed with Halloween, “THE NEIGHBORHOOD,” is set in an ordinary town where extraordinary things are happening. The XFINITY Home system and cameras play a pivotal role in linking the story together, turning a simple short film into the world's scariest product demo.

    Released: October 2017

    San Francisco, Comcast/XFINITY, Film