A Holiday Reunion
Last year saw the busiest Thanksgiving ever—54.3 million Americans traveled to see family and friends.
To celebrate this idea of reconnecting for the holidays, we brought two of the most iconic friends in film history back together—E.T. and Elliott—for Comcast NBCUniversal, Comcast/Xfinity and Sky TV.
In this holiday short-story film, E.T. returns to Earth and joins Elliott’s modern day family on their adventures—sledding, scarfing down cupcakes and discovering all the technology that’s changed since E.T.’s first visit 37 years ago.
Directed by Lance Acord and edited by two-time Oscar winner Kirk Baxter, the film features over 30 Easter eggs in the form of props, wardrobe references and callbacks to iconic moments for E.T. fans to discover each time they watch it. A number of these Easter eggs were custom-created by social influencers who then shared the project with their own fans.
Released: December 2019
In its latest campaign, HP, the original Silicon Valley technology company, asks a provocative question: “Have our digital lives gone too far?”
The launch spot shows how technology affects how we see ourselves and our world. It includes face filters, body distortion, emoji conversations and “I love you” text messages. The spot ends with a child staring into a computer screen with a title, “Have we lost touch with what’s real? Let’s get it back.”
Released: October 2019
Timed with Women’s History Month, Daughters of the Evolution and GS&P introduced Lessons in Herstory, an app that uses augmented reality to celebrate stories of women typically omitted from history textbooks. When users open the app and scan an image of a male historical figure in A History of US, Book 5: Liberty for All? 1820–1860, the app unlocks a story of an important female historical figure from that same period. For example, when a user scans President Zachary Taylor, they will see an illustration and story of Cathay Williams, the first African American woman to enlist in the army (using a disguise and a pseudonym) during the Civil War, when women were prohibited from entering the military. The app currently features stories of 75 women from the 19th century and is available on the App Store.
Released: March 2019
HP and Michel Gondry Reimagine the Holidays with “The 12 Days of Real Time”.
The average family spends over 250 hours on screens during the holidays. So we rewrote “The 12 Days of Christmas,” showing how HP can turn “teens-a-texting” and “lads-a-liking” into “boys-a-baking” and “kids-a-crafting.”
Released: November 2019
HP also partnered with artists to make over 250 hours of printable activities at hp.com/getreal—like exclusive comic books by @adamtots, original coloring pages by @boccaccinimeadows, holiday bingo by @adamjk, Star Wars and Frozen content from Disney and recipes from AllRecipes.com. And yes, even a paper airplane designed by Michel Gondry himself.
Released: November 2019