In June, Goodby Silverstein & Partners took home the title of “Most awarded Cyber and Mobile agency in 2016” from the Cannes Lions Festival of Creativity.
This worldwide title is the result of 13 total Lions the agency earned, which included Cyber Lions across three clients (Adobe/AdCouncil’s “I am a Witness,” The Dali Museum's “Dreams of Dali” and The Hunting Ground's “Unacceptable Acceptance Letters") and Mobile Lions for “Dreams of Dali” and “I am a Witness.”
“I am a Witness” for Ad Council introduced the world’s first emoji created for a social cause. The emoji, which is now on every iPhone and Android phone, is a way of combatting not just bullying but also any apprehensiveness about stepping in that witnesses may be feeling.
“Dreams of Dalí” is a unique virtual reality experience created for The Dalí Museum in St. Petersburg, Florida. The experience takes you inside the mind of the legendary surrealist Salvador Dalí through one of his early paintings, Archeological Reminiscence of Millet’s “Angelus” (1935). The exhibition Disney and Dalí: Architects of the Imagination—which Dreams of Dalí is celebrating, was made into a permanent installation following its success at Cannes.
The “Unacceptable Acceptance Letters” were created to help combat the alarming fact that one in five women and one in 16 men will be sexually assaulted at college. During college acceptance week, GS&P mimicked this online phenomenon by creating a series of films featuring students opening “Unacceptable Acceptance Letters.” As each student reads their letter, the copy reveals the chilling reality they will soon face, namely, that they may be sexually assaulted.
Overall 2016 was one of the most successful years for GS&P at Cannes as the agency won Lions across five different clients, including the above, as well as for Doritos “Rainbows” and SONIC "#SquareShakes."
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