Today, Goodby Silverstein & Partners announced it has promoted Meredith Williams, Michael Crain and Jason Bedecarre to the role of Group Account Director, as well as Julie Whitecotton to Associate Director of New Business.
"These promotions represent significant leaders at our agency who break the mold of a ‘traditional’ client handler; they are thinkers, writers and presenters,” said Brian McPherson, managing partner. “They work tirelessly in the pursuit of great work, and we trust them to lead some of our most important client relationships. These qualities make them incredibly important to our next phase of growth at the agency, both with new business and client retention.”
Meredith Williams, who also serves as Associate Director of Account Management, joined GS&P in early 2011 and currently leads GS&P’s growing Frito-Lay roster (Doritos, Tostitos, Cheetos and Grandma’s Cookies). Over the course of her time at GS&P, she has worked on Got Milk?, TD Ameritrade, Commonwealth Bank of Australia, Comcast, Princess Cruises and The Honest Company. Before GS&P, she was at JWT in New York and Gotham Inc.
Michael Crain has been with GS&P for over a decade. During this time, he has worked closely on a wide variety of accounts including HP, Nintendo Wii, Comcast/XFINITY, Specialized, Super Bowl 50 and Bay Area Council. He also led Frito-Lay’s Cheetos, Tostitos, Ruffles and Doritos, the latter for which he managed “Crash the Super Bowl” for five years.
Jason Bedecarre came to GS&P five years ago from Cutwater, where he worked on Jeep’s “Have Fun Out There” campaign and Ray Ban’s “Never Hide.” At GS&P he has led Comcast/XFINITY, Google, the NBA and most recently, The Golden State Warriors, which he also helped the agency win.
Julie Whitecotton, a six-year GS&P veteran, managed account operations for Sprint, Corona Light and TD Ameritrade before transitioning to an internal marketing role overseeing the agency’s award-show process and entries. In her new role, she will oversee agency new business materials, including credentials and RFPs.
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