Many believe when it comes to advertising, start-ups and ad agencies don't understand each other.
That's why we are hosting the panel, “Why Start-ups Aren’t from Mars & Agencies Aren’t from Venus" on the biggest advertising stage in the world: the Cannes Lions.
During the Innovation Lions we've invited Margaret Johnson (GS&P ECD), Chris Lindland (BETABRAND CEO), Alex Gurevich (Javelin Ventures) with Shareen Pathak of Digiday moderating.
This session will include a fiery debate on the issue of why start-ups don’t think they need agencies and why agencies struggle to woo start-ups with their brilliance. What is lost in translation and how can start-ups and agencies speak the same language? Come and explore how agencies can transform these partnerships from a one-time rendezvous into a longer-term relationship.
If you are in Cannes, please join us on Tuesday, June 21st from 3:00 - 3:30pm at the Innovation Forum, Palais II.
- Tags:
-
San Francisco, News
