Brian McPherson

Managing Partner

For 20 years, Brian has been happy to call GS&P home.

Over that time he has led accounts in nearly every major category, from banking to telecom to technology to packaged goods and most things in between. He has been involved in work that has won many times over for creativity at Cannes as well as for effectiveness at the Effies. He currently leads the Frito-Lay and Adobe accounts at GS&P and is particularly proud of these long-standing client relationships of more than 10 years each.

Since 2007 Brian has also run the account management department. He enjoys overseeing the direction of the department, developing its people and recruiting and training new talent. He’s interested in how advertising is evolving and what that means for modern-day account work. He has written often about both subjects in a number of industry publications, including Ad Age.

Brian considers himself lucky to have grown up at GS&P, where he scored his first job after completing his MBA in marketing and finance from the University of Arizona and his undergraduate degree from Queen’s University in Canada.

Outside of work he spends his days in Mill Valley with his wife, Kate; his golden retriever, Moose (who, they swore, would never sleep on the bed but does); and his newborn son, Henry.

Twitter:
@brianfromcanada
Tags:
San Francisco, Partner

Leslie Barrett

Managing Partner

Born in Zurich, Switzerland, Leslie moved to the US at the age of 13. She began her advertising career at Anderson & Lembke, where she worked on Microsoft for three years. 

During her 18-year tenure at GS&P, she has led the Wall Street Journal, SBC, HP, Emerald Nuts, Subway, Denny’s, Logitech, TD Ameritrade, Nickelodeon and Häagen-Dazs accounts. 

Barrett’s teams have consistently developed work awarded for both creativity and effectiveness. She currently oversees the SONIC Drive-In and Comcast/XFINITY accounts, among others.

Over the years Barrett has led a number of the agency’s new business wins and, as a result, became director of new business. She was named a partner in 2016.

She lives with her two daughters and a small white dog in Mill Valley. It’s beautiful, but it’s no Switzerland. 
 

Tags:
San Francisco, Partner

Margaret Johnson

Chief Creative Officer and Partner

Margaret Johnson is a 20-year veteran of Goodby Silverstein & Partners and leads the agency's creative department, a position she assumed in 2015 after being named a partner in 2012. In 2016 she was named the agency's first Chief Creative Officer.

Under her leadership GS&P has architected famous work with a humanitarian edge with Creativity Magazine naming GS&P one of its top 10 “Most Innovative” agencies in 2017. This has included the Tostitos’ “Party Safe” bag that was created to prevent drunk driving after the Super Bowl, DORITOS “No Choice” Chips, which encouraged millennials to register to vote in the 2016 election, “Dreams of Dali,” the Oculus Rift experience for the Salvador Dalí Museum, the anticyberbullying campaign “#IAmAWitness” for the Ad Council, the "Unacceptable Acceptance Letters" to combat sexual assault on college campuses, DORITOS Rainbows (the profits of which supported the It Gets Better Project), and the Häagen-Dazs “HD Loves HB” campaign. The latter prompted Congress to conduct hearings on colony collapse disorder.  In 2018, Advertising Age named Margaret “Executive of the Year,” and over the years she has been named one of the industry’s top Chief Creative Officers by Forbes, Business Insider, Adweek and The Drum.

Margaret serves on the boards of the One Show and Facebook’s Creative Council. She was a founding member of the 3 Percent Conference and has judged the ANDYs, the CLIOs as well as the prestigious Titanium category of the Cannes Lions. She’s won awards at every major show, including the One Show’s first-ever Green Pencil for the Häagen-Dazs “HD Loves HB” campaign, the Grand Prize Kelly Award for the Häagen-Dazs “Five” campaign, a Cannes Cyber Lion for the Yahoo! outdoor interactive “Bus Stop Derby” and two Lions for Logitech’s “Ivan Cobenk” spot, which was included as one of the CLIO Awards’ 100 all-time World’s Best Commercials. Margaret also produced and directed Dunkumentary, which was featured in the Short Film Corner at Cannes.

Margaret graduated from the University of North Carolina Chapel Hill with a BA in journalism and mass communication and earned a degree in art direction at the Portfolio Center in Atlanta, Georgia.

Twitter:
@maggiejca
Tags:
San Francisco, Partner

Jeff Goodby

Co-Chairman and Partner

Jeff, along with his friend Rich, started this whole thing.

Jeff grew up in Rhode Island and graduated from Harvard, where he wrote for the Harvard Lampoon. He worked as a newspaper reporter in Boston, and his illustrations have been published in TIME, Mother Jones and Harvard Magazine.

He began his advertising career at J. Walter Thompson and was lucky enough to meet the legendary Hal Riney, whom he still thinks of as his mentor, at Ogilvy & Mather. It was with Riney that Goodby learned his reverence for surprise, humor, craft and restraint.

He also met a guy named Rich Silverstein at Ogilvy & Mather. They founded GS&P in 1983. Since then, the two have won just about every advertising award imaginable.

And yes, Jeff was the guy who originally wrote “got milk?”

He is also a director, and two of his commercials were selected to be among the top 30 advertising films of the 1990s by The One Club.

In 2006 he was inducted into the Advertising Hall of Fame.

He continues to believe that his success is a happy confluence of his mother, a painter; his father, a Wharton graduate; and his family, a constant reminder of irony and humility.

Jeff lives in Oakland, California, with his family, a dog, a cat, a rabbit, three horses and probably some other things he doesn’t know about.

Twitter:
@JeffBadby
Tags:
San Francisco, Partner