Culture - Goodby, Silverstein & Partners
EDI
Our commitment to equity, diversity and inclusion starts with defining these terms as an agency. The following reflects our collective approach and definitions of equity, diversity and inclusion.
EQUITY
Guides our work with clients and colleagues. Every client’s and colleague’s needs are unique and different, and we believe it’s our responsibility to discover, respond to and promote their individuality.
DIVERSITY
Celebrates the full depth and breadth of the world we live in. We strive to understand the diversity of the world and represent it in authentic and respectful ways.
INCLUSION
Demands that all people and all voices are seen, heard and valued. We believe we are better people and a better agency when more perspectives and more stories are shared and included.
Values
Everyone at GS&P contributes to the work, regardless of their role. There is no one right way to speak or act. People will tell you what they think, and they’ll expect you to do the same. There are many values that guide our work, yet the following are those most often present in our approach.
Humanity
We are better together. We believe that our greatest contribution to the industry lies in how we treat each other, our clients and the people we’re trying to reach. Respecting and acknowledging each other’s perspectives helps strengthen our collective impact in the world.
BEGINNER’S MIND
We don’t know everything. We believe that our best work comes from unlearning what we think we know by challenging our own assumptions and being open to challenges from others.
EXPERIMENTATION
We are unafraid to try new ways to create meaningful and long-lasting work. We strive to be agile and responsive, and we thrive on challenges that appear insurmountable.
RELENTLESS OPTIMISM
Our commitment to creativity is unwavering. We are unapologetically focused on finding solutions to the barriers within our industry. Therefore, we lead with openness, honesty and a respect for possibility.
VOICES
We Advocate
for all employees, to create a space for people to connect with one another and to work toward a common goal of creating a more diverse, open and inclusive environment.
AP Class
We Celebrate
the diverse, multidimensional identities of the Asian and Pacific Islanders at GS&P, to share the beauty of our shared experiences and to strengthen our communities, both within and outside the agency.
Instagram:
@GSP AP Class
BLK
We Foster
a sense of community and support for Black employees at GS&P, to improve the Black experience at GS&P and to utilize the innate skills and financial strengths of the agency to provide Black employees with the resources needed for growth and development.
To create a more racially inclusive workplace through education, communication and mentorship.
To give back to and better the lives of the Black community outside of GS&P.
Instagram:
Selena
To Empower
the Society of Empowered Latinx Employees Navigating Advertising. Our mission is to bring inspiration, guidance and hope to all Latinxers in advertising through inclusivity, empowerment and authentic representation within our agency.
Instagram:
Womxn
To Connect
elevate and celebrate the womxn and nonbinary and femme-identifying people of GS&P.
Our vision is to put tangible, daily action into the phrase “Together we rise” (L. B.).
contactWOMXN@gspsf.com
Instagram:
@GSP Womxn
Queer
To foster
a sense of community and support for the LGBTQ+ people of GS&P, improve the LGBTQ+ experience at GS&P, and utilize the innate skills and financial strengths of the agency to provide LGBTQ+ GS&P employees with the resources needed for growth and development.
To create a more inclusive workplace through education, communication and mentorship. To give back to and better the lives of the members of the LGBTQ+ community outside of GS&P.
Instagram:
