Emily’s Oz

Client:
Comcast/XFINITY
  • TV Spot: “Emily’s Oz”

    Aired during the 2015 Academy Awards, a 60-second commercial called “Emily’s Oz” sparked a conversation about how people with disabilities enjoy entertainment.

    Comcast teamed up with GS&P New York to create the spot, which illustrates what a person who is blind sees in their head when they watch their favorite movie. “Emily’s Oz” brings to life The Wizard of Oz according to Emily, a seven-year-old girl who was born blind.

    Comcast and GS&P worked on the campaign with director Andreas Nilsson and some of Hollywood’s top set designers and makeup artists. The spot features a voice-over by two-time Academy Award–winner Robert Redford.

    The commercial directed viewers to EmilysOz.com, where they can watch a short documentary about Emily’s story and how her vision came to life. The site also explains the technology behind Comcast’s accessibility services.

    The talking guide that is featured in the spot is the latest in a series of innovations created in the Comcast Accessibility Lab. Comcast created, in addition to voice guidance and one-touch access to closed captioning, an online help-and-support resource for XFINITY customers looking for information about accessibility-related topics.

    “We want to create opportunities for people who love film and television but who might not have the opportunity to experience it to its fullest,” said Tom Wlodkowski, who was hired as Comcast’s vice president of audience in 2012 to focus on the usability of the company’s products and services for people with disabilities. 

    Released: February 2015

    Tags:
    Comcast/XFINITY, Film

Photoshop 25th Anniversary

Client:
Adobe
  • TV Spot: “Dream On”

    To celebrate Photoshop’s 25th anniversary, we created a film made entirely from Photoshop files.

    Utilizing existing art made by members of Behance (the Adobe-owned creative network) and images from famous movies, the film was animated layer by layer, showing off the software’s contribution to the creative world in powerful and unexpected ways.

    Built around Aerosmith’s iconic song “Dream On,” the film is living proof that Photoshop is for more than retouching celebrity photos or creating fun Internet memes; it’s an amazing tool that helps countless artists bring their imaginations to life.

    The spot premiered during the Oscars to great fanfare, and it celebrated and inspired a whole new generation of digital artists to “dream on.”

    Released: February 2015

    Tags:
    San Francisco, Adobe, Film

Food Loves Milk

Client:
California Milk Processors Board
  • “Sweet Loves Milk”

    “Sweet Loves Milk”

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    It’s hard for milk to compete with crazy fizzy sodas and neon-colored sports drinks. 

    That is, until you get out a plate of cookies. Who could have a warm chocolate chip cookie without milk? Savages, that’s who. 

    We needed to remind people that milk makes everything taste better. 

    Our campaign celebrated different flavor profiles through loud, beautiful pieces of food porn. We pleased ears, too, with a never-licensed-before track from Flight of the Conchords

    And yes, everyone involved in the making of this campaign put on a lot of weight.

    Released: September 2015

    Tags:
    San Francisco, California Milk Processors Board, Interactive, Film, Print, Integrated, Outdoor, Experiential, Social
  • "Spicy Loves Milk"

    "Spicy Loves Milk"

    2 of 2
    Prev Next

    It’s hard for milk to compete with crazy fizzy sodas and neon-colored sports drinks. 

    That is, until you get out a plate of cookies. Who could have a warm chocolate chip cookie without milk? Savages, that’s who. 

    We needed to remind people that milk makes everything taste better. 

    Our campaign celebrated different flavor profiles through loud, beautiful pieces of food porn. We pleased ears, too, with a never-licensed-before track from Flight of the Conchords

    And yes, everyone involved in the making of this campaign put on a lot of weight.

    Released: September 2015

    Tags:
    San Francisco, California Milk Processors Board, Interactive, Film, Print, Integrated, Outdoor, Experiential, Social

Sipsters

Client:
SONIC Drive-In