It’s bubly!

Client:
bubly
  • It’s bubly!

    So is it bubly or Bublé?!

    With the help of Michael Bublé, bubly will become a household name (whichever way you pronounce it) during this year’s Super Bowl. The :30 commercial that saw Michael adding ‘é’ to all kinds of words, is quickly turning into a social phenomenon as thousands of people have taken to adding their very own ‘é’ to cans of bubly.

    Released: February 2019

    Tags:
    San Francisco, bubly, Film

Zanardi: Human Meets Machine

Client:
BMW
  • Zanardi: Human Meets Machine

    The Rolex 24 Hours of Daytona marked the exciting kickoff to BMW Motorsport’s racing season in North America. But this year was special.

    This year Italian racing legend Alex Zanardi joined BMW to race the #24 BMW M8 GTE in the famed 24-hour endurance race. Zanardi lost both of his legs in a CART crash in 2001. He would race again with prosthetic legs, but found them inadequate for long-term usage required in endurance racing. In order for Zanardi to race on a team with three other drivers, BMW leveraged their engineering expertise and built a one-of-a-kind steering wheel that made steering, shifting, and controlling the throttle possible using only his hands and a unique lever to break and downshift through turns. 

    Returning for one race before training for the 2020 Paralympics in Tokyo, we jumped at the opportunity to honor Zanardi for the inspiration he is, and the engineering that went into making this possible with this film: We wanted to showcase Zanardi’s inspirational return and the BMW technology that made it possible, and champion them each as the ultimate inspiration and the Ultimate Driving Machine. This marks the first work from Matt Edwards and Wes Phelan, our newest Creative Directors.

    Released: February 2019

    Tags:
    San Francisco, BMW , Film

Cheetos Flamin’ Hot Track

Client:
Cheetos
  • Cheetos Flamin’ Hot Track

    At Super Bowl LIII, Doritos unveiled its new Flamin’ Hot flavor with the help of a few celebrities. But not everyone was bobbing their head. As the OG of Flamin’ Hot snacks, Chester Cheetah quickly responded by dropping a fire diss track to remind Doritos—and the world—who truly owns the throne.

    Released: February 2019

    Tags:
    San Francisco, Cheetos

Device Free Dinner

Client:
Common Sense Media
  • Device Free Dinner

    Device Free Dinner

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    For a second year in a row we released a series of spots for Common Sense’s “Device Free Dinner” campaign, continuing our quest to highlight how pervasive mobile devices have become during our face-to-face time with families and friends. Timed with football season and the holidays, the first series of ads enlists the help of NFL superstar, Marshawn Lynch. The ads feature Beast Mode trolling a variety of fast-texting customers at a restaurant. Not only is Marshawn the central figure in the spots, but they were also produced with his production company, shot on location at his restaurant, and all performed without a script.

    Released: December 2018

    Tags:
    San Francisco, Common Sense Media
  • Device Free Dinner

    Device Free Dinner

    2 of 2
    Prev Next

    For a second year in a row we released a series of spots for Common Sense’s “Device Free Dinner” campaign, continuing our quest to highlight how pervasive mobile devices have become during our face-to-face time with families and friends. Timed with football season and the holidays, the first series of ads enlists the help of NFL superstar, Marshawn Lynch. The ads feature Beast Mode trolling a variety of fast-texting customers at a restaurant. Not only is Marshawn the central figure in the spots, but they were also produced with his production company, shot on location at his restaurant, and all performed without a script.

    Released: December 2018

    Tags:
    San Francisco, Common Sense Media