Independents on 5th: Shoppable Holiday Windows
For many people holiday shopping means trips to big-box stores and algorithm-based online retailers. Every year, it’s getting harder and harder for small businesses to compete and for consumers to find unique, thoughtful gifts.
GS&P partnered with PayPal to identify five small businesses that offer unique gifts and have socially conscious missions. Then we brought them to holiday retail’s biggest stage: Fifth Avenue in New York City, where thousands of tourists flock to each holiday season to see the elaborate window displays of traditional department stores. This year, however, those tourists were treated to five fully shoppable holiday windows that were every bit as dazzling as those of their big-box counterparts. Small business got a boost, and holiday shopping got a lot more interesting.
Released: December 2019