Photoshop 25th Anniversary

Client:
Adobe
  • TV Spot: “Dream On”

    To celebrate Photoshop’s 25th anniversary, we created a film made entirely from Photoshop files.

    Utilizing existing art made by members of Behance (the Adobe-owned creative network) and images from famous movies, the film was animated layer by layer, showing off the software’s contribution to the creative world in powerful and unexpected ways.

    Built around Aerosmith’s iconic song “Dream On,” the film is living proof that Photoshop is for more than retouching celebrity photos or creating fun Internet memes; it’s an amazing tool that helps countless artists bring their imaginations to life.

    The spot premiered during the Oscars to great fanfare, and it celebrated and inspired a whole new generation of digital artists to “dream on.”

    Released: February 2015

    Tags:
    San Francisco, Adobe, Film

The Gambler

Client:
Adobe
  • “The Gambler”

    Every year marketers line up to drop millions on the hope that their ads will stick out during the Super Bowl. And if they haven’t done their research, it’s an awfully big gamble. Do you know what your marketing is doing? Adobe can help.

     

    Released: February 2016

    Tags:
    San Francisco, Adobe, Film

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