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April 6, 2016

Rich on Fox News

February 3, 2016
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    Co-Chairman Rich Silverstein went on KTVU-Fox 2 to talk Super Bowl ads. Watch this segment where Rich discusses his favorite ads and explains why he originally disagreed with Jeff on "got milk?"

    Additionally, Rich talked to Shocase this week. Learn how GS&P brought the Super Bowl to SF here

    Tags:
    San Francisco, Goodby Silverstein & Partners, News
  • 2 of 2
    Prev Next

    Co-Chairman Rich Silverstein went on KTVU-Fox 2 to talk Super Bowl ads. Watch this segment where Rich discusses his favorite ads and explains why he originally disagreed with Jeff on "got milk?"

    Additionally, Rich talked to Shocase this week. Learn how GS&P brought the Super Bowl to SF here

    Tags:
    San Francisco, Goodby Silverstein & Partners, News

Cannes Names GS&P the Most Awarded Cyber and Mobile Agency of 2016

December 14, 2016
  • In June, Goodby Silverstein & Partners took home the title of “Most awarded Cyber and Mobile agency in 2016” from the Cannes Lions Festival of Creativity.

    This worldwide title is the result of 13 total Lions the agency earned, which included Cyber Lions across three clients (Adobe/AdCouncil’s “I am a Witness,” The Dali Museum's “Dreams of Dali” and The Hunting Ground's “Unacceptable Acceptance Letters") and Mobile Lions for “Dreams of Dali” and “I am a Witness.”

    “I am a Witness” for Ad Council introduced the world’s first emoji created for a social cause. The emoji, which is now on every iPhone and Android phone, is a way of combatting not just bullying but also any apprehensiveness about stepping in that witnesses may be feeling.

    “Dreams of Dalí” is a unique virtual reality experience created for The Dalí Museum in St. Petersburg, Florida. The experience takes you inside the mind of the legendary surrealist Salvador Dalí through one of his early paintings, Archeological Reminiscence of Millet’s “Angelus” (1935). The exhibition Disney and Dalí: Architects of the Imagination—which Dreams of Dalí is celebrating, was made into a permanent installation following its success at Cannes.

    The “Unacceptable Acceptance Letters” were created to help combat the alarming fact that one in five women and one in 16 men will be sexually assaulted at college. During college acceptance week, GS&P mimicked this online phenomenon by creating a series of films featuring students opening “Unacceptable Acceptance Letters.” As each student reads their letter, the copy reveals the chilling reality they will soon face, namely, that they may be sexually assaulted. 

    Overall 2016 was one of the most successful years for GS&P at Cannes as the agency won Lions across five different clients, including the above, as well as for  Doritos “Rainbows” and SONIC "#SquareShakes."

    Tags:
    San Francisco, News

Our Four New Promotions

September 9, 2016
  • Today, Goodby Silverstein & Partners announced it has promoted Meredith Williams, Michael Crain and Jason Bedecarre to the role of Group Account Director, as well as Julie Whitecotton to Associate Director of New Business.

    "These promotions represent significant leaders at our agency who break the mold of a ‘traditional’ client handler; they are thinkers, writers and presenters,” said Brian McPherson, managing partner. “They work tirelessly in the pursuit of great work, and we trust them to lead some of our most important client relationships. These qualities make them incredibly important to our next phase of growth at the agency, both with new business and client retention.” 

    Meredith Williams, who also serves as Associate Director of Account Management, joined GS&P in early 2011 and currently leads GS&P’s growing Frito-Lay roster (Doritos, Tostitos, Cheetos and Grandma’s Cookies). Over the course of her time at GS&P, she has worked on Got Milk?, TD Ameritrade, Commonwealth Bank of Australia, Comcast, Princess Cruises and The Honest Company. Before GS&P, she was at JWT in New York and Gotham Inc.

    Michael Crain has been with GS&P for over a decade. During this time, he has worked closely on a wide variety of accounts including HP, Nintendo Wii, Comcast/XFINITY, Specialized, Super Bowl 50 and Bay Area Council. He also led Frito-Lay’s Cheetos, Tostitos, Ruffles and Doritos, the latter for which he managed “Crash the Super Bowl” for five years.

    Jason Bedecarre came to GS&P five years ago from Cutwater, where he worked on Jeep’s “Have Fun Out There” campaign and Ray Ban’s “Never Hide.” At GS&P he has led Comcast/XFINITY, Google, the NBA and most recently, The Golden State Warriors, which he also helped the agency win.  

    Julie Whitecotton, a six-year GS&P veteran, managed account operations for Sprint, Corona Light and TD Ameritrade before transitioning to an internal marketing role overseeing the agency’s award-show process and entries. In her new role, she will oversee agency new business materials, including credentials and RFPs.

    Tags:
    San Francisco, News