Frozen Ice-T

Client:
SONIC Drive-In
  • Frozen Ice-T

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    For National Iced Tea Month, we partnered with the coolest coldest T we know, Ice-T, to promote SONIC’s new Frozen Sweet Teas. A six-foot-tall, 600-pound Ice-T ice sculpture holding a microphone, set on the roof of GS&P’s SF headquarters and slowly melting—drip, drip, drip—was streamed on Facebook Live. When the mic dropped, the first 100 fans to comment won limited-edition Ice-T shirts that change color in the freezer. We also made some spots.

    Released: August 2017

    Tags:
    San Francisco, SONIC Drive-In, Interactive, Experiential, Social
  • Frozen Ice-T

    2 of 7
    Prev Next

    For National Iced Tea Month, we partnered with the coolest coldest T we know, Ice-T, to promote SONIC’s new Frozen Sweet Teas. A six-foot-tall, 600-pound Ice-T ice sculpture holding a microphone, set on the roof of GS&P’s SF headquarters and slowly melting—drip, drip, drip—was streamed on Facebook Live. When the mic dropped, the first 100 fans to comment won limited-edition Ice-T shirts that change color in the freezer. We also made some spots.

    Released: August 2017

    Tags:
    San Francisco, SONIC Drive-In, Interactive, Experiential, Social
  • Frozen Ice-T

    3 of 7
    Prev Next

    For National Iced Tea Month, we partnered with the coolest coldest T we know, Ice-T, to promote SONIC’s new Frozen Sweet Teas. A six-foot-tall, 600-pound Ice-T ice sculpture holding a microphone, set on the roof of GS&P’s SF headquarters and slowly melting—drip, drip, drip—was streamed on Facebook Live. When the mic dropped, the first 100 fans to comment won limited-edition Ice-T shirts that change color in the freezer. We also made some spots.

    Released: August 2017

    Tags:
    San Francisco, SONIC Drive-In, Interactive, Experiential, Social
  • Frozen Ice-T

    4 of 7
    Prev Next

    For National Iced Tea Month, we partnered with the coolest coldest T we know, Ice-T, to promote SONIC’s new Frozen Sweet Teas. A six-foot-tall, 600-pound Ice-T ice sculpture holding a microphone, set on the roof of GS&P’s SF headquarters and slowly melting—drip, drip, drip—was streamed on Facebook Live. When the mic dropped, the first 100 fans to comment won limited-edition Ice-T shirts that change color in the freezer. We also made some spots.

    Released: July 2017

    Tags:
    San Francisco, SONIC Drive-In, Interactive, Experiential, Social
  • Frozen Ice-T

    5 of 7
    Prev Next

    For National Iced Tea Month, we partnered with the coolest coldest T we know, Ice-T, to promote SONIC’s new Frozen Sweet Teas. A six-foot-tall, 600-pound Ice-T ice sculpture holding a microphone, set on the roof of GS&P’s SF headquarters and slowly melting—drip, drip, drip—was streamed on Facebook Live. When the mic dropped, the first 100 fans to comment won limited-edition Ice-T shirts that change color in the freezer. We also made some spots.

    Released: July 2017

    Tags:
    San Francisco, SONIC Drive-In, Interactive, Experiential, Social
  • Frozen Ice-T

    Frozen Ice-T

    6 of 7
    Prev Next

    For National Iced Tea Month, we partnered with the coolest coldest T we know, Ice-T, to promote SONIC’s new Frozen Sweet Teas. A six-foot-tall, 600-pound Ice-T ice sculpture holding a microphone, set on the roof of GS&P’s SF headquarters and slowly melting—drip, drip, drip—was streamed on Facebook Live. When the mic dropped, the first 100 fans to comment won limited-edition Ice-T shirts that change color in the freezer. We also made some spots.

    Released: July 2017

    Tags:
    San Francisco, SONIC Drive-In, Interactive, Experiential, Social
  • Frozen Ice-T

    Frozen Ice-T

    7 of 7
    Prev Next

    For National Iced Tea Month, we partnered with the coolest coldest T we know, Ice-T, to promote SONIC’s new Frozen Sweet Teas. A six-foot-tall, 600-pound Ice-T ice sculpture holding a microphone, set on the roof of GS&P’s SF headquarters and slowly melting—drip, drip, drip—was streamed on Facebook Live. When the mic dropped, the first 100 fans to comment won limited-edition Ice-T shirts that change color in the freezer. We also made some spots.

    Released: July 2017

    Tags:
    San Francisco, SONIC Drive-In, Interactive, Experiential, Social

Your Ticket Out

Client:
StubHub
  • "Machines"

    "Machines"

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    Every night people have to decide whether to go out to an amazing live event or stay home and be lame. StubHub would like people to decide to go out and not be lame more often. So we made two films following the lives of people who found themselves on opposite sides of that decision.

    Released: May 2017

    Tags:
    San Francisco, StubHub, Film
  • "Festival"

    "Festival"

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    Every night people have to decide whether to go out to an amazing live event or stay home and be lame. StubHub would like people to decide to go out and not be lame more often. So we made two films following the lives of people who found themselves on opposite sides of that decision.

    Released: May 2017

    Tags:
    San Francisco, StubHub, Film
  • Your Ticket Out

    Your Ticket Out

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    With TVs getting bigger, food delivery apps getting faster, and memory foam getting squishier, it’s never been harder to get out of the house. For StubHub, we quickly realized that StubHub isn’t competing with other ticket providers, they’re competing with people’s couches. This insight drove the campaign, “Your Ticket Out," which inspires people to get out and experience the world by showcasing the visceral excitement of a live event. 

    Released: June 2016

    Tags:
    San Francisco, StubHub, Film

"Heist"

Client:
Adobe
  • "Heist"

    In the past, Adobe showed what happened when cross-channel marketing experiences went bad. In our latest spot a new situation emerges—what happens when a bad scenario is met with a great customer experience?

    “Heist” is a 60-second bank-robbery spot with all the details of a summer blockbuster. It has the big shots and familiar chaos of Dog Day Afternoon. Nervous robbers, stammering bank tellers and the ever-present threat of the law. And most importantly, there's a twist: Adobe’s Experience Cloud software saves the day.

     

    Released: March 2017

    Tags:
    San Francisco, Adobe, Film