Space Hotel

Client:
Cisco
  • Space Hotel

    To demonstrate how Cisco Spark’s bold collaboration platform allows teams to make the impossible possible, we brought together an interior designer, a space explorer, an astronautics professor and a travel expert to answer the question: With space tourism upon us, where will we stay?

    The result is the Space Hotel—an immersive 360 video tour of a galactic hotel that might only be a few years from reality given the technology already at our fingertips. The hotel includes a lobby, bedrooms, a dining area, an observation deck and the universe’s first zero-G swimming pool.

    The collaborators included David Barnhart, a professor of astronautics; interior designer Nicole Hollis, principal and creative director of NICOLEHOLLIS; Anousheh Ansari, the first female private space explorer; and Brian Kelly, founder and CEO of The Points Guy.

    The digital campaign is a continuation of Cisco’s campaign “There’s Never Been a Better Time,” which GS&P introduced in May 2016. The platform’s perpetual optimism fuels Cisco’s drive to make formerly outlandish ideas, like a space hotel, reality.

    Released: January 2017

    Tags:
    San Francisco, Cisco

Sprizzle

Client:
BETA
  • Sprizzle

    The SPRIZZLE (Spinning Visual) is a DIY collapsable digital screen designed for protests that was created by BETA, our in-house technology lab. By tying a spinning bike LED sign to an umbrella, it can display images or even videos on the fly, according to what you’re standing for that day. 

    "The idea is that a single or multiple people could use these during a protest to push their messaging further and in a more digital fashion," Troy Lumpkin, a member of the BETA team, told VICE Creators’ Lab. "It's basically a Blade Runner-protest sign-conversation starter." 

    Released: March 2017

    Tags:
    San Francisco

Party Safe Bag

Client:
Tostitos
  • Party Safe Bag

    Party Safe Bag

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    Just in time for the big game on Sunday, February 5, we introduced for Tostitos the Party Safe Bag, the first bag of chips that gets you home safe.

    The limited-edition bags contain a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person’s breath. When any trace of alcohol is detected, the LEDs turn red and form a steering wheel, revealing an Uber code and a “Don’t drink and drive” message. Thanks to near-field-communication (NFC) technology, fans can also call for free rides by simply tapping their bags with their phones.

    Together with Mothers Against Drunk Driving (MADD) and Uber,Tostitos will offer party-goers $10 off their Uber ride, providing over 25,000 safe rides. The rides - redeemable through all participating Tostitos bags nationwide - will be available during and after Sunday's game, February 5.

    Released: February 2017

    Tags:
    San Francisco, Tostitos
  • Party Safe Bag: "Don't"

    2 of 5
    Prev Next

    Just in time for the big game on Sunday, February 5, we introduced for Tostitos the Party Safe Bag, the first bag of chips that gets you home safe.

    The limited-edition bags contain a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person’s breath. When any trace of alcohol is detected, the LEDs turn red and form a steering wheel, revealing an Uber code and a “Don’t drink and drive” message. Thanks to near-field-communication (NFC) technology, fans can also call for free rides by simply tapping their bags with their phones.

    Together with Mothers Against Drunk Driving (MADD) and Uber,Tostitos will offer party-goers $10 off their Uber ride, providing over 25,000 safe rides. The rides - redeemable through all participating Tostitos bags nationwide - will be available during and after Sunday's game, February 5.

    Released: January 2017

    Tags:
    San Francisco, Tostitos
  • Party Safe Bag: "OK"

    3 of 5
    Prev Next

    Just in time for the big game on Sunday, February 5, we introduced for Tostitos the Party Safe Bag, the first bag of chips that gets you home safe.

    The limited-edition bags contain a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person’s breath. When any trace of alcohol is detected, the LEDs turn red and form a steering wheel, revealing an Uber code and a “Don’t drink and drive” message. Thanks to near-field-communication (NFC) technology, fans can also call for free rides by simply tapping their bags with their phones.

    Together with Mothers Against Drunk Driving (MADD) and Uber,Tostitos will offer party-goers $10 off their Uber ride, providing over 25,000 safe rides. The rides - redeemable through all participating Tostitos bags nationwide - will be available during and after Sunday's game, February 5.

    Released: January 2017

    Tags:
    San Francisco, Tostitos
  • Party Safe Bag: "Standby"

    4 of 5
    Prev Next

    Just in time for the big game on Sunday, February 5, we introduced for Tostitos the Party Safe Bag, the first bag of chips that gets you home safe.

    The limited-edition bags contain a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person’s breath. When any trace of alcohol is detected, the LEDs turn red and form a steering wheel, revealing an Uber code and a “Don’t drink and drive” message. Thanks to near-field-communication (NFC) technology, fans can also call for free rides by simply tapping their bags with their phones.

    Together with Mothers Against Drunk Driving (MADD) and Uber,Tostitos will offer party-goers $10 off their Uber ride, providing over 25,000 safe rides. The rides - redeemable through all participating Tostitos bags nationwide - will be available during and after Sunday's game, February 5.

    Released: January 2017

    Tags:
    San Francisco, Tostitos
  • Party Safe Bag: "Off"

    5 of 5
    Prev Next

    Just in time for the big game on Sunday, February 5, we introduced for Tostitos the Party Safe Bag, the first bag of chips that gets you home safe.

    The limited-edition bags contain a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person’s breath. When any trace of alcohol is detected, the LEDs turn red and form a steering wheel, revealing an Uber code and a “Don’t drink and drive” message. Thanks to near-field-communication (NFC) technology, fans can also call for free rides by simply tapping their bags with their phones.

    Together with Mothers Against Drunk Driving (MADD) and Uber,Tostitos will offer party-goers $10 off their Uber ride, providing over 25,000 safe rides. The rides - redeemable through all participating Tostitos bags nationwide - will be available during and after Sunday's game, February 5.

    Released: January 2017

    Tags:
    San Francisco, Tostitos

Poverty Line Prices

Client:
Tipping Point Community
  • Poverty Line Prices

    Poverty Line Prices

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    Imagine walking into a grocery store where every item is five times more expensive than it usually is. A store where milk is $24 and a monthly bus pass costs $365.

    That’s the unfortunate reality that the one in ten Bay Area families (788,000 individuals) living below the poverty line experiences every day. In large part due to high-paying jobs in Silicon Valley, the Bay Area’s median household income is $153,057—which, after taxes, is five times more than the earnings of those families living below the poverty line ($24,300). To raise awareness of this pay gap, we partnered with the Tipping Point to simulate the struggle of living below the poverty line.

    GS&P introduced “Poverty Line Prices” with a provocative film. We placed undercover cameras in a high-end San Francisco (Nob Hill) grocery store and filmed people’s reactions as they were charged prices five times higher than the real cost. 

    “The Bay Area is a tale of two cities: the haves and the have-nots,” said Rich Silverstein, co-chairman and partner at GS&P. “We wanted people to get a small sense of the reality of living below the poverty line so that they truly understand the importance of Tipping Point’s mission.” 

    We also created a coupon insert that features items with prices inflated by 500 percent. It will run in the San Francisco Chronicle on the Wednesday before Thanksgiving. The insert serves as a stark contrast to the Black Friday blockbuster discounts that typically appear in the issue. The campaign will drive to a mobile-first website, tippingpoint.org, that enables people to plug in their income to determine how expensive basic items seem for those living below the poverty line. On social networks, people are encouraged to share the campaign using the hashtag #PovertyLinePrices. 

    Released: November 2016

    Tags:
    San Francisco, Tipping Point Community
  • Poverty Line Prices

    2 of 4
    Prev Next

    Imagine walking into a grocery store where every item is five times more expensive than it usually is. A store where milk is $24 and a monthly bus pass costs $365.

    That’s the unfortunate reality that the one in ten Bay Area families (788,000 individuals) living below the poverty line experiences every day. In large part due to high-paying jobs in Silicon Valley, the Bay Area’s median household income is $153,057—which, after taxes, is five times more than the earnings of those families living below the poverty line ($24,300). To raise awareness of this pay gap, we partnered with the Tipping Point to simulate the struggle of living below the poverty line.

    GS&P introduced “Poverty Line Prices” with a provocative film. We placed undercover cameras in a high-end San Francisco (Nob Hill) grocery store and filmed people’s reactions as they were charged prices five times higher than the real cost. 

    “The Bay Area is a tale of two cities: the haves and the have-nots,” said Rich Silverstein, co-chairman and partner at GS&P. “We wanted people to get a small sense of the reality of living below the poverty line so that they truly understand the importance of Tipping Point’s mission.” 

    We also created a coupon insert that features items with prices inflated by 500 percent. It will run in the San Francisco Chronicle on the Wednesday before Thanksgiving. The insert serves as a stark contrast to the Black Friday blockbuster discounts that typically appear in the issue. The campaign will drive to a mobile-first website, tippingpoint.org, that enables people to plug in their income to determine how expensive basic items seem for those living below the poverty line. On social networks, people are encouraged to share the campaign using the hashtag #PovertyLinePrices. 

    Released: November 2016

    Tags:
    San Francisco, Tipping Point Community
  • Poverty Line Prices

    3 of 4
    Prev Next

    Imagine walking into a grocery store where every item is five times more expensive than it usually is. A store where milk is $24 and a monthly bus pass costs $365.

    That’s the unfortunate reality that the one in ten Bay Area families (788,000 individuals) living below the poverty line experiences every day. In large part due to high-paying jobs in Silicon Valley, the Bay Area’s median household income is $153,057—which, after taxes, is five times more than the earnings of those families living below the poverty line ($24,300). To raise awareness of this pay gap, we partnered with the Tipping Point to simulate the struggle of living below the poverty line.

    GS&P introduced “Poverty Line Prices” with a provocative film. We placed undercover cameras in a high-end San Francisco (Nob Hill) grocery store and filmed people’s reactions as they were charged prices five times higher than the real cost. 

    “The Bay Area is a tale of two cities: the haves and the have-nots,” said Rich Silverstein, co-chairman and partner at GS&P. “We wanted people to get a small sense of the reality of living below the poverty line so that they truly understand the importance of Tipping Point’s mission.” 

    We also created a coupon insert that features items with prices inflated by 500 percent. It will run in the San Francisco Chronicle on the Wednesday before Thanksgiving. The insert serves as a stark contrast to the Black Friday blockbuster discounts that typically appear in the issue. The campaign will drive to a mobile-first website, tippingpoint.org, that enables people to plug in their income to determine how expensive basic items seem for those living below the poverty line. On social networks, people are encouraged to share the campaign using the hashtag #PovertyLinePrices. 

    Released: November 2016

    Tags:
    San Francisco, Tipping Point Community
  • Poverty Line Prices

    4 of 4
    Prev Next

    Imagine walking into a grocery store where every item is five times more expensive than it usually is. A store where milk is $24 and a monthly bus pass costs $365.

    That’s the unfortunate reality that the one in ten Bay Area families (788,000 individuals) living below the poverty line experiences every day. In large part due to high-paying jobs in Silicon Valley, the Bay Area’s median household income is $153,057—which, after taxes, is five times more than the earnings of those families living below the poverty line ($24,300). To raise awareness of this pay gap, we partnered with the Tipping Point to simulate the struggle of living below the poverty line.

    GS&P introduced “Poverty Line Prices” with a provocative film. We placed undercover cameras in a high-end San Francisco (Nob Hill) grocery store and filmed people’s reactions as they were charged prices five times higher than the real cost. 

    “The Bay Area is a tale of two cities: the haves and the have-nots,” said Rich Silverstein, co-chairman and partner at GS&P. “We wanted people to get a small sense of the reality of living below the poverty line so that they truly understand the importance of Tipping Point’s mission.” 

    We also created a coupon insert that features items with prices inflated by 500 percent. It will run in the San Francisco Chronicle on the Wednesday before Thanksgiving. The insert serves as a stark contrast to the Black Friday blockbuster discounts that typically appear in the issue. The campaign will drive to a mobile-first website, tippingpoint.org, that enables people to plug in their income to determine how expensive basic items seem for those living below the poverty line. On social networks, people are encouraged to share the campaign using the hashtag #PovertyLinePrices. 

    Released: November 2016

    Tags:
    San Francisco, Tipping Point Community