XFINITY Fast & Furious 8 Drive-Out Cinema

Client:
Comcast/XFINITY
  • XFINITY Fast & Furious 8 Drive-Out Cinema

    How do you tell people how fast XFINITY’s new gig-speed Internet is? You don’t. You have to let them feel it. 

    So we teamed up with the fastest film franchise, the Fast and the Furious, and surprised two XFINITY customers by putting them inside a reenactment of a chase scene from the latest film, The Fate of the Furious. 

    The reenacted chase was complete with the same cars from the movie, driven by the same stunt drivers through the same explosive stunts that characters Dom (Vin Diesel) and Letty (Michelle Rodriguez) experienced. Directed by Jeff Tremaine (Jackass and Jackass Presents: Bad Grandpa), the reenactment for XFINITY was shot live in one take.

    Released: March 2017

    Tags:
    San Francisco, Comcast/XFINITY, Film

Stacy’s Stands With You

Client:
Stacy's Pita Chips
  • Stacy’s Stands With You

    Stacy’s Stands With You

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    In honor of Women’s History Month, GS&P and STACY’S Pita Chips teamed up to create a collection of bags inspired by real signs found at women’s rallies. The bags were first distributed to crowds demonstrating on International Women’s Day. Each bag housed a Snapchat snap code that, when scanned, allowed people to call their local representatives directly.

    Bags were also available online at stacysstandswithyou.com. For every bag ordered, STACY’S donated $10 to Step Up, which empowers young women from under-resourced communities to attend college. The bags sold out in fewer than five hours, triggering over $80,000 in donations in just one day.  

    Throughout the month of March, STACY’S also crowdsourced artwork submissions from artists and citizens who wanted to see their designs featured on the bags. Three bags were chosen and added to the collection.

     

    Released: March 2017

    Tags:
    San Francisco, Stacy's Pita Chips
  • Stacy’s Stands With You

    2 of 2
    Prev Next

    In honor of Women’s History Month, GS&P and STACY’S Pita Chips teamed up to create a collection of bags inspired by real signs found at women’s rallies. The bags were first distributed to crowds demonstrating on International Women’s Day. Each bag housed a Snapchat snap code that, when scanned, allowed people to call their local representatives directly.

    Bags were also available online at stacysstandswithyou.com. For every bag ordered, STACY’S donated $10 to Step Up, which empowers young women from under-resourced communities to attend college. The bags sold out in fewer than five hours, triggering over $80,000 in donations in just one day.  

    Throughout the month of March, STACY’S also crowdsourced artwork submissions from artists and citizens who wanted to see their designs featured on the bags. Three bags were chosen and added to the collection.

     

     

    Released: March 2017

    Tags:
    San Francisco, Stacy's Pita Chips

Cheetos Museum

Client:
Cheetos
  • Cheetos Museum

    Cheetos Museum

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    No two Cheetos® snacks are alike. They’re made in a way that results

    in each one being completely unique. And every so often, they look

    like something familiar. Like a seahorse. Or a cat. Or Abe Lincoln.

     

    So we turned our cheesy snack into a piece of art.

     

    We created the Cheetos Museum, featuring real Cheetos found by

    real people that look like real things. It was the world’s first collection

    of the most interesting Cheetos shapes in existence. Then we

    challenged Americans to curate the exhibit by submitting the most

    amazing Cheetos shapes they could find, sparking a nationwide hunt

    for the uncanny works of art in every bag.

    Released: June 2017

    Tags:
    San Francisco, Cheetos
  • Cheetos Museum

    Cheetos Museum

    2 of 2
    Prev Next

    No two Cheetos® snacks are alike. They’re made in a way that results

    in each one being completely unique. And every so often, they look

    like something familiar. Like a seahorse. Or a cat. Or Abe Lincoln.

     

    So we turned our cheesy snack into a piece of art.

     

    We created the Cheetos Museum, featuring real Cheetos found by

    real people that look like real things. It was the world’s first collection

    of the most interesting Cheetos shapes in existence. Then we

    challenged Americans to curate the exhibit by submitting the most

    amazing Cheetos shapes they could find, sparking a nationwide hunt

    for the uncanny works of art in every bag.

    Released: May 2017

    Tags:
    San Francisco, Cheetos

Free the Love

Client:
BAMPFA
  • Free the Love

    Free the Love

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    To celebrate the 50th anniversary of the Summer of Love, the UC Berkeley Art Museum and Pacific Film Archive is bringing the spirit of the ’60s into the tech age. In conjunction with its new exhibition, Hippie Modernism: The Struggle for Utopia, GS&P joined forces with BAMPFA and Adobe to create Free the Love, an augmented-reality app.

    The Free the Love app enables users to release augmented-reality “love balloons” into the skies across the Bay Area, with personal messages of peace, love, and togetherness inside. Using the app, people can write messages and leave their own love balloons throughout San Francisco and beyond. Using their phones’ cameras, users can also search the skies for love balloons released by others.

    The app’s design was inspired by many of the pieces of art in the Hippie Modernism exhibit, several of which are featured in the app’s educational “Love Tour.” Developed in partnership with the California Historical Society, the Love Tour highlights historical hippie sites of the Bay Area. Locations on the Love Tour include Wurster Hall on the UC Berkeley campus, People’s Park in Berkeley, Haight-Ashbury, the site of the first Earth Day, the Matrix nightclub in San Francisco, and the site of the Human Be-In, among others.

    Released: February 2017

    Tags:
    San Francisco, BAMPFA
  • Free the Love

    2 of 4
    Prev Next

    To celebrate the 50th anniversary of the Summer of Love, the UC Berkeley Art Museum and Pacific Film Archive is bringing the spirit of the ’60s into the tech age. In conjunction with its new exhibition, Hippie Modernism: The Struggle for Utopia, GS&P joined forces with BAMPFA and Adobe to create Free the Love, an augmented-reality app.

    The Free the Love app enables users to release augmented-reality “love balloons” into the skies across the Bay Area, with personal messages of peace, love, and togetherness inside. Using the app, people can write messages and leave their own love balloons throughout San Francisco and beyond. Using their phones’ cameras, users can also search the skies for love balloons released by others.

    The app’s design was inspired by many of the pieces of art in the Hippie Modernism exhibit, several of which are featured in the app’s educational “Love Tour.” Developed in partnership with the California Historical Society, the Love Tour highlights historical hippie sites of the Bay Area. Locations on the Love Tour include Wurster Hall on the UC Berkeley campus, People’s Park in Berkeley, Haight-Ashbury, the site of the first Earth Day, the Matrix nightclub in San Francisco, and the site of the Human Be-In, among others.

    Released: February 2017

    Tags:
    San Francisco, BAMPFA
  • Free the Love

    3 of 4
    Prev Next

    To celebrate the 50th anniversary of the Summer of Love, the UC Berkeley Art Museum and Pacific Film Archive is bringing the spirit of the ’60s into the tech age. In conjunction with its new exhibition, Hippie Modernism: The Struggle for Utopia, GS&P joined forces with BAMPFA and Adobe to create Free the Love, an augmented-reality app.

    The Free the Love app enables users to release augmented-reality “love balloons” into the skies across the Bay Area, with personal messages of peace, love, and togetherness inside. Using the app, people can write messages and leave their own love balloons throughout San Francisco and beyond. Using their phones’ cameras, users can also search the skies for love balloons released by others.

    The app’s design was inspired by many of the pieces of art in the Hippie Modernism exhibit, several of which are featured in the app’s educational “Love Tour.” Developed in partnership with the California Historical Society, the Love Tour highlights historical hippie sites of the Bay Area. Locations on the Love Tour include Wurster Hall on the UC Berkeley campus, People’s Park in Berkeley, Haight-Ashbury, the site of the first Earth Day, the Matrix nightclub in San Francisco, and the site of the Human Be-In, among others.

    Released: February 2017

    Tags:
    San Francisco, BAMPFA
  • Free the Love

    4 of 4
    Prev Next

    To celebrate the 50th anniversary of the Summer of Love, the UC Berkeley Art Museum and Pacific Film Archive is bringing the spirit of the ’60s into the tech age. In conjunction with its new exhibition, Hippie Modernism: The Struggle for Utopia, GS&P joined forces with BAMPFA and Adobe to create Free the Love, an augmented-reality app.

    The Free the Love app enables users to release augmented-reality “love balloons” into the skies across the Bay Area, with personal messages of peace, love, and togetherness inside. Using the app, people can write messages and leave their own love balloons throughout San Francisco and beyond. Using their phones’ cameras, users can also search the skies for love balloons released by others.

    The app’s design was inspired by many of the pieces of art in the Hippie Modernism exhibit, several of which are featured in the app’s educational “Love Tour.” Developed in partnership with the California Historical Society, the Love Tour highlights historical hippie sites of the Bay Area. Locations on the Love Tour include Wurster Hall on the UC Berkeley campus, People’s Park in Berkeley, Haight-Ashbury, the site of the first Earth Day, the Matrix nightclub in San Francisco, and the site of the Human Be-In, among others.

    Released: February 2017

    Tags:
    San Francisco, BAMPFA