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  • Social: #SignMyTweet

    XFINITY Sports teamed up with NFL legend Emmitt Smith to reimagine the sports-autograph experience with the first-ever live Twitter autograph session. 

    All fans had to do was tweet a message to @XFINITYSports using the hashtag #SignMyTweet for a chance to have the NFL Hall of Famer sign their tweet.

    We simply printed out a giant version of their tweet, got Emmitt to autograph it and then mailed it to them.

    This campaign produced unprecedented activity for XFINITY Sports. In just 24 hours, the initiative resulted in the following: 

    • Over 15 million total organic impressions

    • An engagement rate of 8.5 percent (quite amazing for Twitter)

    • 3,815 total uses of #SignMyTweet

    • 400 autographs that were sent to lucky fans

    • One marriage proposal

    You can find more information about #SignMyTweet here

    Released: December 2014

    San Francisco, Comcast/XFINITY, Social

Gala Contemplating You

The Dalí Museum
  • Case Study: “Gala Contemplating You”

    At last, the chance to pretend you’re the subject of a legendary artist’s masterpiece. 

    Salvador Dalí often played with double imagery and sensational optical and intellectual illusions in his artwork. As a tribute to his vision, the interactive installation “Gala Contemplating You” gave visitors the chance to be inside one of Dalí’s most famous paintings.

    The installation is inspired by Dalí’s 1976 painting Gala Contemplating the Mediterranean Sea Which at Twenty Meters Becomes the Portrait of Abraham Lincoln (Homage to Rothko), which famously proved that 121 pixels was the minimum pixilation at which the brain is able to identify a particular human face.

    A photo kiosk at the museum turned visitors’ self-portraits into pixilated replications of the original artwork and projects these new images alongside the original monumental canvas. A corresponding mobile website ( allowed virtual visitors to submit their photos and become part of the artwork as well. 


    Released: June 2014

    The Dalí Museum, Interactive