Unacceptable Acceptance Letters

Client:
The Hunting Ground
  • Reactions

    Reactions

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    One in 5 women and 1 in 16 men will be sexually assaulted at college.

    Those are the horrifying statistics that inspired us to create the “Unacceptable Acceptance Letters” campaign, timed around the month of April, which is Sexual Assault Awareness Month and also the time when acceptance letters go out to incoming freshmen. 

    To share the stories of sexual violence survivors, we created mock acceptance letters from colleges that include details about actual assaults students should plan on being subjected to.

    The inaugural letter appeared with a print-ad buy in the Harvard Crimson timed around the college’s admitted-students weekend. A letter also ran in USA TODAY from Wagatwe Wanjuki, one of the many sexual-assault survivors who stood beside Lady Gaga as she sang the theme song to the documentary The Hunting Ground, “Til It Happens to You,” at the 2016 Oscars. 

    The online films we created capture the moment when college students open their acceptance letters. Leaning into the popular phenomena of today’s teens posting acceptance videos on social media, GS&P and directors Ben and Alex Brewer re-created the viral sensation of college-acceptance-letter videos but with a very dark twist to stress the severity of the sexual-assault epidemic. As the excited new students begin to read their letters aloud, we’re presented with facts from assaults that took place at these colleges, woven into the copy. The spots were shot on iPhones to make them as authentic as possible.

    In partnership with Ultraviolet, the campaign extended to social media, inviting people to join the movement by sharing the online films and acceptance letters using the hashtag #DontAcceptRape. The goal was to gain more signatures supporting survivors and to hold hundreds of colleges accountable for behavior that is unacceptable.

    Released: April 2016

    Tags:
    San Francisco, The Hunting Ground, Integrated, Social
  • Ms. Karthers

    Ms. Karthers

    2 of 7
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    One in 5 women and 1 in 16 men will be sexually assaulted at college.

    Those are the horrifying statistics that inspired us to create the “Unacceptable Acceptance Letters” campaign, timed around the month of April, which is Sexual Assault Awareness Month and also the time when acceptance letters go out to incoming freshmen. 

    To share the stories of sexual violence survivors, we created mock acceptance letters from colleges that include details about actual assaults students should plan on being subjected to.

    The inaugural letter appeared with a print-ad buy in the Harvard Crimson timed around the college’s admitted-students weekend. A letter also ran in USA TODAY from Wagatwe Wanjuki, one of the many sexual-assault survivors who stood beside Lady Gaga as she sang the theme song to the documentary The Hunting Ground, “Til It Happens to You,” at the 2016 Oscars. 

    The online films we created capture the moment when college students open their acceptance letters. Leaning into the popular phenomena of today’s teens posting acceptance videos on social media, GS&P and directors Ben and Alex Brewer re-created the viral sensation of college-acceptance-letter videos but with a very dark twist to stress the severity of the sexual-assault epidemic. As the excited new students begin to read their letters aloud, we’re presented with facts from assaults that took place at these colleges, woven into the copy. The spots were shot on iPhones to make them as authentic as possible.

    In partnership with Ultraviolet, the campaign extended to social media, inviting people to join the movement by sharing the online films and acceptance letters using the hashtag #DontAcceptRape. The goal was to gain more signatures supporting survivors and to hold hundreds of colleges accountable for behavior that is unacceptable.

    Released: April 2016

    Tags:
    San Francisco, The Hunting Ground, Integrated, Social
  • Ms. Roberts

    Ms. Roberts

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    One in 5 women and 1 in 16 men will be sexually assaulted at college.

    Those are the horrifying statistics that inspired us to create the “Unacceptable Acceptance Letters” campaign, timed around the month of April, which is Sexual Assault Awareness Month and also the time when acceptance letters go out to incoming freshmen. 

    To share the stories of sexual violence survivors, we created mock acceptance letters from colleges that include details about actual assaults students should plan on being subjected to.

    The inaugural letter appeared with a print-ad buy in the Harvard Crimson timed around the college’s admitted-students weekend. A letter also ran in USA TODAY from Wagatwe Wanjuki, one of the many sexual-assault survivors who stood beside Lady Gaga as she sang the theme song to the documentary The Hunting Ground, “Til It Happens to You,” at the 2016 Oscars. 

    The online films we created capture the moment when college students open their acceptance letters. Leaning into the popular phenomena of today’s teens posting acceptance videos on social media, GS&P and directors Ben and Alex Brewer re-created the viral sensation of college-acceptance-letter videos but with a very dark twist to stress the severity of the sexual-assault epidemic. As the excited new students begin to read their letters aloud, we’re presented with facts from assaults that took place at these colleges, woven into the copy. The spots were shot on iPhones to make them as authentic as possible.

    In partnership with Ultraviolet, the campaign extended to social media, inviting people to join the movement by sharing the online films and acceptance letters using the hashtag #DontAcceptRape. The goal was to gain more signatures supporting survivors and to hold hundreds of colleges accountable for behavior that is unacceptable.

    Released: April 2016

    Tags:
    San Francisco, The Hunting Ground, Integrated, Social
  • Mr. Phillips

    Mr. Phillips

    4 of 7
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    One in 5 women and 1 in 16 men will be sexually assaulted at college.

    Those are the horrifying statistics that inspired us to create the “Unacceptable Acceptance Letters” campaign, timed around the month of April, which is Sexual Assault Awareness Month and also the time when acceptance letters go out to incoming freshmen. 

    To share the stories of sexual violence survivors, we created mock acceptance letters from colleges that include details about actual assaults students should plan on being subjected to.

    The inaugural letter appeared with a print-ad buy in the Harvard Crimson timed around the college’s admitted-students weekend. A letter also ran in USA TODAY from Wagatwe Wanjuki, one of the many sexual-assault survivors who stood beside Lady Gaga as she sang the theme song to the documentary The Hunting Ground, “Til It Happens to You,” at the 2016 Oscars. 

    The online films we created capture the moment when college students open their acceptance letters. Leaning into the popular phenomena of today’s teens posting acceptance videos on social media, GS&P and directors Ben and Alex Brewer re-created the viral sensation of college-acceptance-letter videos but with a very dark twist to stress the severity of the sexual-assault epidemic. As the excited new students begin to read their letters aloud, we’re presented with facts from assaults that took place at these colleges, woven into the copy. The spots were shot on iPhones to make them as authentic as possible.

    In partnership with Ultraviolet, the campaign extended to social media, inviting people to join the movement by sharing the online films and acceptance letters using the hashtag #DontAcceptRape. The goal was to gain more signatures supporting survivors and to hold hundreds of colleges accountable for behavior that is unacceptable.

     

     

     

     

     

     

     

     

     

    Released: April 2016

    Tags:
    San Francisco, The Hunting Ground, Integrated, Social
  • Ms. Archer

    Ms. Archer

    5 of 7
    Prev Next

    One in 5 women and 1 in 16 men will be sexually assaulted at college.

    Those are the horrifying statistics that inspired us to create the “Unacceptable Acceptance Letters” campaign, timed around the month of April, which is Sexual Assault Awareness Month and also the time when acceptance letters go out to incoming freshmen. 

    To share the stories of sexual violence survivors, we created mock acceptance letters from colleges that include details about actual assaults students should plan on being subjected to.

    The inaugural letter appeared with a print-ad buy in the Harvard Crimson timed around the college’s admitted-students weekend. A letter also ran in USA TODAY from Wagatwe Wanjuki, one of the many sexual-assault survivors who stood beside Lady Gaga as she sang the theme song to the documentary The Hunting Ground, “Til It Happens to You,” at the 2016 Oscars. 

    The online films we created capture the moment when college students open their acceptance letters. Leaning into the popular phenomena of today’s teens posting acceptance videos on social media, GS&P and directors Ben and Alex Brewer re-created the viral sensation of college-acceptance-letter videos but with a very dark twist to stress the severity of the sexual-assault epidemic. As the excited new students begin to read their letters aloud, we’re presented with facts from assaults that took place at these colleges, woven into the copy. The spots were shot on iPhones to make them as authentic as possible.

    In partnership with Ultraviolet, the campaign extended to social media, inviting people to join the movement by sharing the online films and acceptance letters using the hashtag #DontAcceptRape. The goal was to gain more signatures supporting survivors and to hold hundreds of colleges accountable for behavior that is unacceptable.

    Released: April 2016

    Tags:
    San Francisco, The Hunting Ground, Integrated, Social
  • Mr. Poulten

    Mr. Poulten

    6 of 7
    Prev Next

    One in 5 women and 1 in 16 men will be sexually assaulted at college.

    Those are the horrifying statistics that inspired us to create the “Unacceptable Acceptance Letters” campaign, timed around the month of April, which is Sexual Assault Awareness Month and also the time when acceptance letters go out to incoming freshmen. 

    To share the stories of sexual violence survivors, we created mock acceptance letters from colleges that include details about actual assaults students should plan on being subjected to.

    The inaugural letter appeared with a print-ad buy in the Harvard Crimson timed around the college’s admitted-students weekend. A letter also ran in USA TODAY from Wagatwe Wanjuki, one of the many sexual-assault survivors who stood beside Lady Gaga as she sang the theme song to the documentary The Hunting Ground, “Til It Happens to You,” at the 2016 Oscars. 

    The online films we created capture the moment when college students open their acceptance letters. Leaning into the popular phenomena of today’s teens posting acceptance videos on social media, GS&P and directors Ben and Alex Brewer re-created the viral sensation of college-acceptance-letter videos but with a very dark twist to stress the severity of the sexual-assault epidemic. As the excited new students begin to read their letters aloud, we’re presented with facts from assaults that took place at these colleges, woven into the copy. The spots were shot on iPhones to make them as authentic as possible.

    In partnership with Ultraviolet, the campaign extended to social media, inviting people to join the movement by sharing the online films and acceptance letters using the hashtag #DontAcceptRape. The goal was to gain more signatures supporting survivors and to hold hundreds of colleges accountable for behavior that is unacceptable.

    Released: April 2016

    Tags:
    San Francisco, The Hunting Ground, Integrated, Social
  • Ms. Wilkinson

    Ms. Wilkinson

    7 of 7
    Prev Next

    One in 5 women and 1 in 16 men will be sexually assaulted at college.

    Those are the horrifying statistics that inspired us to create the “Unacceptable Acceptance Letters” campaign, timed around the month of April, which is Sexual Assault Awareness Month and also the time when acceptance letters go out to incoming freshmen. 

    To share the stories of sexual violence survivors, we created mock acceptance letters from colleges that include details about actual assaults students should plan on being subjected to.

    The inaugural letter appeared with a print-ad buy in the Harvard Crimson timed around the college’s admitted-students weekend. A letter also ran in USA TODAY from Wagatwe Wanjuki, one of the many sexual-assault survivors who stood beside Lady Gaga as she sang the theme song to the documentary The Hunting Ground, “Til It Happens to You,” at the 2016 Oscars. 

    The online films we created capture the moment when college students open their acceptance letters. Leaning into the popular phenomena of today’s teens posting acceptance videos on social media, GS&P and directors Ben and Alex Brewer re-created the viral sensation of college-acceptance-letter videos but with a very dark twist to stress the severity of the sexual-assault epidemic. As the excited new students begin to read their letters aloud, we’re presented with facts from assaults that took place at these colleges, woven into the copy. The spots were shot on iPhones to make them as authentic as possible.

    In partnership with Ultraviolet, the campaign extended to social media, inviting people to join the movement by sharing the online films and acceptance letters using the hashtag #DontAcceptRape. The goal was to gain more signatures supporting survivors and to hold hundreds of colleges accountable for behavior that is unacceptable.

    Released: April 2016

    Tags:
    San Francisco, The Hunting Ground, Integrated, Social

Interactive Multi-Screen Music Video #Overhere

Client:
Doritos
  • Doritos Interactive Music Video

    Introducing the world’s first music video based on the best ever party rule: the more the merrier.

    GS&P partnered with chart-topping American hip-hop duo Rae Sremmurd to release their new single “Over Here” with an interactive music video like no other.

    The more phones you link together, the more you see, and the bigger, cooler and bolder the music video becomes. All you have to do is visit overhere.tv and invite your friends to join you. Soon you’ll unlock secret videos unavailable anywhere else, from real-time commentaries to even an old school  8-bit representation.

    It’s a DIY music video that certainly doesn’t feel like work.

     

    Released: March 2016

    Tags:
    San Francisco, Doritos, Mobile, Social

#IAmAWitness

Client:
AdCouncil
  • I Am A Witness

    I Am A Witness

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    If a witness speaks up when they see bullying, 60 percent of the time that bullying stops within 10 seconds. So we created a tool to stop bullying: an emoji. 

    The emoji, which is now on every iPhone and Android phone, is a way of combating not just bullying but also any apprehensiveness about stepping in that witnesses may be feeling. A symbol can be a universal message: “I don’t stand for this.” And it can be accessed with the touch of a finger.

    Released: October 2015

    Tags:
    San Francisco, AdCouncil, Print, Integrated, Mobile, Social, Design
  • Manifesto

    Manifesto

    2 of 2
    Prev Next

    If a witness speaks up when they see bullying, 60 percent of the time that bullying stops within 10 seconds. So we created a tool to stop bullying: an emoji. 

    The emoji, which is now on every iPhone and Android phone, is a way of combating not just bullying but also any apprehensiveness about stepping in that witnesses may be feeling. A symbol can be a universal message: “I don’t stand for this.” And it can be accessed with the touch of a finger.

    Released: October 2015

    Tags:
    San Francisco, AdCouncil, Print, Integrated, Mobile, Social, Design

Emily’s Oz

Client:
Comcast/XFINITY
  • TV Spot: “Emily’s Oz”

    Aired during the 2015 Academy Awards, a 60-second commercial called “Emily’s Oz” sparked a conversation about how people with disabilities enjoy entertainment.

    Comcast teamed up with GS&P New York to create the spot, which illustrates what a person who is blind sees in their head when they watch their favorite movie. “Emily’s Oz” brings to life The Wizard of Oz according to Emily, a seven-year-old girl who was born blind.

    Comcast and GS&P worked on the campaign with director Andreas Nilsson and some of Hollywood’s top set designers and makeup artists. The spot features a voice-over by two-time Academy Award–winner Robert Redford.

    The commercial directed viewers to EmilysOz.com, where they can watch a short documentary about Emily’s story and how her vision came to life. The site also explains the technology behind Comcast’s accessibility services.

    The talking guide that is featured in the spot is the latest in a series of innovations created in the Comcast Accessibility Lab. Comcast created, in addition to voice guidance and one-touch access to closed captioning, an online help-and-support resource for XFINITY customers looking for information about accessibility-related topics.

    “We want to create opportunities for people who love film and television but who might not have the opportunity to experience it to its fullest,” said Tom Wlodkowski, who was hired as Comcast’s vice president of audience in 2012 to focus on the usability of the company’s products and services for people with disabilities. 

    Released: February 2015

    Tags:
    Comcast/XFINITY, Film