Togetherness

Client:
Dreyer's
  • Togetherness

    We all love getting together with our loved ones. We’re only human.

    Eighty-two percent of families say they crave more time to be with their families.

    In fact, 33 percent said their resolution for 2016 is to do just that. 

    This inspired us to create a campaign all about togetherness for Dreyer’s, the brand that invented classic ice cream flavors like Rocky Road and Cookies ’N Cream. Our campaign debuted with an emotional 90-second online video and a 30-second television commercial celebrating heartfelt moments of togetherness.

    The spot plays along with a cover of Cyndi Lauper’s “True Colors” by Swedish artist Ane Brun. The commercial forms the center of an integrated campaign celebrating true moments of togetherness with print ads featuring real families.

    Released: May 2016

    Tags:
    San Francisco, Dreyer's, Film

Boy Scouts Milk Mission

Client:
California Milk Processors Board
  • “The Scouts Milk Mission”

    It's an idea that took us 100 years to think of. 

    You can’t have cookies without milk. And yet for almost 100 years, the Girl Scouts have been selling cookies, but milk has been nowhere in sight. Those delicious cookies were being dunked into nothing. 

    In 2016 the penny finally dropped. We made sure the Boy Scouts were right next to the Girl Scouts, selling milk.

    We launched our idea during Girl Scouts Week. We followed with Twitter hashtags so that whenever people were talking about how much they love #girlscoutcookies, we popped up, reminding them that you can’t have cookies without milk. A short film recapped our stunt to inspire Scouts groups all over the country to follow suit. 

    Official “got milk?” patches were earned; cash was raised for the Boy Scouts; milk and cookies were enjoyed together; and all was right with the world.

    Read about it on Creativity, where it was named Ad of the Day. 

    Released: March 2016

    Tags:
    San Francisco, California Milk Processors Board, Film

Secret Agent

Client:
Adobe
  • Secret Agent

    When cross-channel marketing goes wrong, it’s bad news for businesses and consumers alike. 

    As part of Adobe’s “How’s your customer experience?” ad series, “Secret Agent” conveys how all the bad guys in the world couldn’t defeat a secret agent, but a bad customer experience could.

    Released: September 2016

    Tags:
    Adobe

There’s Never Been a Better Time

Client:
Cisco
  • Pep Talk

    Pep Talk

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    Prev Next

    Today, many think that our world is moving too fast, that it’s too complicated and that too many variables and moving pieces exist. There has never been more pressure to see more, understand more and react faster. 

    To all those people, Cisco would like to say, There’s never been a better time to do something amazing. Technology is helping the world see and do more than ever before.

    The campaign shows how Cisco is enabling innovation that helps humanity, including drones that protect endangered species and cell phones that help people find clean water. The entire omni-channel global effort extends to every communications touch point, including Cisco’s website redesign, partner joint marketing strategy, and employee engagement efforts.

     

    Released: June 2016

    Tags:
    San Francisco, Cisco, Film
  • Dangerous Jobs

    Dangerous Jobs

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    Today, many think that our world is moving too fast, that it’s too complicated and that too many variables and moving pieces exist. There has never been more pressure to see more, understand more and react faster. 

    To all those people, Cisco would like to say, There’s never been a better time to do something amazing. Technology is helping the world see and do more than ever before.

    The campaign shows how Cisco is enabling innovation that helps humanity, including drones that protect endangered species and cell phones that help people find clean water. The entire omni-channel global effort extends to every communications touch point, including Cisco’s website redesign, partner joint marketing strategy, and employee engagement efforts.

     

    Released: May 2016

    Tags:
    San Francisco, Cisco, Film
  • People in Crisis

    People in Crisis

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    Many of us think that the world is moving too fast and becoming too complicated. It feels like there’s never been more to see, more to understand, more to react to or more pressure.

    Cisco agrees, and says, “There’s never been a better time to do something amazing.”

    This campaign shows how Cisco is enabling innovation that helps humanity, including cell phones that help people find clean water and drones that help protect endangered species. The entire omni-channel global effort extends to every communications touch point, including Cisco’s website redesign, partners’ joint marketing strategy and employee-engagement efforts.

    Released: May 2016

    Tags:
    San Francisco, Cisco, Film