Togetherness

Client:
Dreyer's
  • Togetherness

    We all love getting together with our loved ones. We’re only human.

    Eighty-two percent of families say they crave more time to be with their families.

    In fact, 33 percent said their resolution for 2016 is to do just that. 

    This inspired us to create a campaign all about togetherness for Dreyer’s, the brand that invented classic ice cream flavors like Rocky Road and Cookies ’N Cream. Our campaign debuted with an emotional 90-second online video and a 30-second television commercial celebrating heartfelt moments of togetherness.

    The spot plays along with a cover of Cyndi Lauper’s “True Colors” by Swedish artist Ane Brun. The commercial forms the center of an integrated campaign celebrating true moments of togetherness with print ads featuring real families.

    Released: May 2016

    Tags:
    San Francisco, Dreyer's, Film

Boy Scouts Milk Mission

Client:
California Milk Processors Board
  • “The Scouts Milk Mission”

    It's an idea that took us 100 years to think of. 

    You can’t have cookies without milk. And yet for almost 100 years, the Girl Scouts have been selling cookies, but milk has been nowhere in sight. Those delicious cookies were being dunked into nothing. 

    In 2016 the penny finally dropped. We made sure the Boy Scouts were right next to the Girl Scouts, selling milk.

    We launched our idea during Girl Scouts Week. We followed with Twitter hashtags so that whenever people were talking about how much they love #girlscoutcookies, we popped up, reminding them that you can’t have cookies without milk. A short film recapped our stunt to inspire Scouts groups all over the country to follow suit. 

    Official “got milk?” patches were earned; cash was raised for the Boy Scouts; milk and cookies were enjoyed together; and all was right with the world.

    Read about it on Creativity, where it was named Ad of the Day. 

    Released: March 2016

    Tags:
    San Francisco, California Milk Processors Board, Film

Secret Agent

Client:
Adobe
  • Secret Agent

    When cross-channel marketing goes wrong, it’s bad news for businesses and consumers alike. 

    As part of Adobe’s “How’s your customer experience?” ad series, “Secret Agent” conveys how all the bad guys in the world couldn’t defeat a secret agent, but a bad customer experience could.

    Released: September 2016

    Tags:
    Adobe

Love the Outside

Client:
Marmot
  • 1 of 2
    Prev Next

    In Marmot’s first-ever Super Bowl spot, there are no incredible outdoor athletes scaling rock faces, outracing avalanches or summiting the tallest peaks. Instead, you’re introduced to an approachable outdoor brand that just wants you to fall in love with the outside. In the 30-second commercial, Marmot introduces its adorable new marmot mascot (sporting a Marmot jacket) as it shares outdoor adventures with a new friend, like hiking through the woods, making pine-needle angels, roasting marshmallows by the campfire and fishing. As they enjoy the perfect day outside, their relationship deepens. But as it turns out, marmots don’t kiss on the first date! Or do they? 

    Watch the online version for a totally new ending that shows that you really can fall in love with the outside. The spot also features the song “Friends” by Flight of the Conchords; it was their first national commercial for a brand and their first Super Bowl appearance ever. 

    Released: February 2016

    Tags:
    San Francisco, Marmot, Film
  • 2 of 2
    Prev Next

    In Marmot’s first-ever Super Bowl spot, there are no incredible outdoor athletes scaling rock faces, outracing avalanches or summiting the tallest peaks. Instead, you’re introduced to an approachable outdoor brand that just wants you to fall in love with the outside. In the 30-second commercial, Marmot introduces its adorable new marmot mascot (sporting a Marmot jacket) as it shares outdoor adventures with a new friend, like hiking through the woods, making pine-needle angels, roasting marshmallows by the campfire and fishing. As they enjoy the perfect day outside, their relationship deepens. But as it turns out, marmots don’t kiss on the first date! Or do they? 

    Watch the online version for a totally new ending that shows that you really can fall in love with the outside. The spot also features the song “Friends” by Flight of the Conchords; it was their first national commercial for a brand and their first Super Bowl appearance ever. 

    Released: February 2016

    Tags:
    San Francisco, Marmot, Film