Sonic Rollerdogs

Client:
SONIC Drive-In
  • Web film: Rollerdogs

    SONIC Drive-In wanted to get the attention of folks who were settling for hot dogs at big-box-retailer cafés and convenience stores. This web film reminded hot dog lovers that there is a better choice out there, just in time for National Hot Dog Month.

     

    Released: July 2015

    Tags:
    San Francisco, SONIC Drive-In, Film

Most Star-Studded Super Bowl Spot Ever

Client:
50 Fund
  • Teaser: "Epic Super Bowl Commercial"

    Teaser: "Epic Super Bowl Commercial"

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    50 Fund, the legacy initiative of the San Francisco Bay Area Super Bowl 50 Host Committee, is kicking off their efforts to make Super Bowl 50 the most philanthropic and giving Super Bowl ever with a 60-second ad during this year’s Big Game.

    50 Fund teamed up with ad agency GS&P to create the BIGGEST, MOST STAR-STUDDED SUPER BOWL COMMERCIAL OF ALL TIME. The spot, which will air locally in the San Francisco Bay Area, features more than 30 celebrities with local ties, all coming together for the first time ever to draw attention to 50 Fund’s philanthropic effort.

    Like many Super Bowl spots, this one has a teaser trailer, which can be seen here. Among those featured are Francis Ford Coppola, Arnold Schwarzenegger, Danny Glover, Andy Samberg, Tony Bennett, Kristi Yamaguchi, Carlos Santana and even a couple of sea lions.

    “It’s certainly the most star-studded Super Bowl spot I’ve ever worked on,” said GS&P co-chairman Rich Silverstein.

    Click here to "see" the spot and read about it over at Adweek, who is calling it "One Star-Studded Super Bowl Effort You Probably Missed Sunday Night."

    Released: January 2015

  • Radio: “Epic Super Bowl Commercial”

    Radio: “Epic Super Bowl Commercial”

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    Did you miss the most star-studded Super Bowl ad ever? Unless you were tuned to local Bay Area radio station KNBR during the big game, the answer is "yes."

    A week after unveiling an epic teaser trailer for the spot, the ad for the 50 Fund—legacy initiative of the San Francisco Bay Area Super Bowl 50 Host Committee—turned out to be a radio ad, with celebrities each reading one word at a time. The cast donated their time and names to the cause and KNBR donated the air time.

    The twist underscores the fact that the millions of dollars raised by the 50 Fund will actually go to support low-income youth programs  vs. something as transient as a Super Bowl commercial. 

    “We see Super Bowl as a powerful catalyst for our region, so we wanted to kick off our countdown to Super Bowl 50 with a focus on how we will invest in our communities,” said Daniel Lurie, Chairman of the Super Bowl 50 Host Committee.  “We’re incredibly thankful for KNBR and the Bay Area celebrities who generously donated their time and talent to help us support organizations making a difference throughout the region. 

    See the trailer

    Released: February 2015


The Lasts

Client:
Cisco
  • TV Spot: “The Last Traffic Jam”

    TV Spot: “The Last Traffic Jam”

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    After conducting interviews with business leaders and technology leaders and completing a global survey involving over 2,000 C-suite executives, we discovered that they all felt a responsibility to do more. They wanted to use their assets to solve big problems in the world. They had an ambition and a drive to leave their companies and the world a better place as a result of their time here. We saw technology as the avenue for them to do just that. 

    So we created this campaign to capture our audience’s ambitions, leverage Cisco technology and the Internet of Everything, and solve important problems.

    In the past couple of years, we have seen the first driverless car, the first connected parking lot and the first smart energy grid. While these industry firsts are noteworthy, we believe they are truly interesting only for the lasts they lead us to—among other lasts, the last traffic jam, the last missed delivery and the last blackout.

    Released: January 2015

    Tags:
    San Francisco, Cisco, Film
  • Film: The Last Product Recall

    Film: The Last Product Recall

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    After conducting interviews with business leaders and technology leaders and completing a global survey involving over 2,000 C-suite executives, we discovered that they all felt a responsibility to do more. They wanted to use their assets to solve big problems in the world. They had an ambition and a drive to leave their companies and the world a better place as a result of their time here. We saw technology as the avenue for them to do just that. 

    So we created this campaign to capture our audience’s ambitions, leverage Cisco technology and the Internet of Everything, and solve important problems.

    In the past couple of years, we have seen the first driverless car, the first connected parking lot and the first smart energy grid. While these industry firsts are noteworthy, we believe they are truly interesting only for the lasts they lead us to—among other lasts, the last traffic jam, the last missed delivery and the last blackout.

    Released: April 2015

    Tags:
    San Francisco, Cisco, Film
  • Film: The Last Long Wait

    Film: The Last Long Wait

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    After conducting interviews with business leaders and technology leaders and completing a global survey involving over 2,000 C-suite executives, we discovered that they all felt a responsibility to do more. They wanted to use their assets to solve big problems in the world. They had an ambition and a drive to leave their companies and the world a better place as a result of their time here. We saw technology as the avenue for them to do just that. 

    So we created this campaign to capture our audience’s ambitions, leverage Cisco technology and the Internet of Everything, and solve important problems.

    In the past couple of years, we have seen the first driverless car, the first connected parking lot and the first smart energy grid. While these industry firsts are noteworthy, we believe they are truly interesting only for the lasts they lead us to—among other lasts, the last traffic jam, the last missed delivery and the last blackout.

     

    Released: April 2015

    Tags:
    San Francisco, Cisco, Film
  • Film: The Last Missed Delivery

    Film: The Last Missed Delivery

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    After conducting interviews with business leaders and technology leaders and completing a global survey involving over 2,000 C-suite executives, we discovered that they all felt a responsibility to do more. They wanted to use their assets to solve big problems in the world. They had an ambition and a drive to leave their companies and the world a better place as a result of their time here. We saw technology as the avenue for them to do just that. 

    So we created this campaign to capture our audience’s ambitions, leverage Cisco technology and the Internet of Everything, and solve important problems.

    In the past couple of years, we have seen the first driverless car, the first connected parking lot and the first smart energy grid. While these industry firsts are noteworthy, we believe they are truly interesting only for the lasts they lead us to—among other lasts, the last traffic jam, the last missed delivery and the last blackout.

    Released: April 2015

    Tags:
    San Francisco, Cisco, Film