50 Fund, the legacy initiative of the San Francisco Bay Area Super Bowl 50 Host Committee, is kicking off their efforts to make Super Bowl 50 the most philanthropic and giving Super Bowl ever with a 60-second ad during this year’s Big Game.
50 Fund teamed up with ad agency GS&P to create the BIGGEST, MOST STAR-STUDDED SUPER BOWL COMMERCIAL OF ALL TIME. The spot, which will air locally in the San Francisco Bay Area, features more than 30 celebrities with local ties, all coming together for the first time ever to draw attention to 50 Fund’s philanthropic effort.
Like many Super Bowl spots, this one has a teaser trailer, which can be seen here. Among those featured are Francis Ford Coppola, Arnold Schwarzenegger, Danny Glover, Andy Samberg, Tony Bennett, Kristi Yamaguchi, Carlos Santana and even a couple of sea lions.
“It’s certainly the most star-studded Super Bowl spot I’ve ever worked on,” said GS&P co-chairman Rich Silverstein.
Click here to "see" the spot and read about it over at Adweek, who is calling it "One Star-Studded Super Bowl Effort You Probably Missed Sunday Night."
Released: January 2015