Shop the World - Shop A Song

Client:
eBay
  • Tik Tok

    Tik Tok

    1 of 3
    Prev Next

    You can seriously shop anything with eBay’s new collections. No matter what you love or what inspires you, eBay has a specially curated collection to match. 

    We wanted to prove this by letting people shop something really unusual. Introducing “Shop a Song.”

    We took fun songs and broke down their lyrics into items you can buy on eBay. Clicking on the items leads to a live search at eBay.com. So our videos are shoppable too. We waded through hundreds of songs to find our five favorites. We needed tracks that had great momentum and that provided a chance to have fun with the way the lyrics are interpreted.

    This project really messed with our heads. It changed the way we listen to music. Suddenly we imagine every lyric as something that you can buy on eBay. We’re choosing to see this as a good thing. 

    The campaign received wonderful press attention with Adweek calling it  "glorious" and Campaign describing it as "clever."

     

    Released: September 2015

    Tags:
    San Francisco, Film
  • My House

    My House

    2 of 3
    Prev Next

    With eBay, anything and everything is shoppable. No matter what you love or what inspires you, eBay has a specially curated collection to match. 

    Now, with the new campaign from Goodby Silverstein & Partners, you can even shop a song.

    For these online videos, songs were broken down by their lyrics into items you can buy on eBay. Clicking on the items leads to a live, shoppable search at eBay.com.

    In order to find songs with great momentum and that provided a chance to have fun with the way the lyrics are interpreted, thousands of songs were waded through. Ultimately, the following five songs were selected:

    “Tik Tok” by Ke$ha
    “Only The Good Die Young” by Billy Joel
    “Riptide” by Vance Joy
    “Shine On” by Florida Georgia
    “My House”, the brand new track from Warren G.

    The campaign has a fun on-site element, too. Each YouTube video has a link to an eBay collection of all the items from the song. Check out those collections here:

    • Riptide Collection
    • Tik Tok Collection
    • Only the Good Die Young Collection
    • Shine On Collection
    • My House Collection

    Released: September 2015

    Tags:
    San Francisco, Film
  • Only the Good Die Young

    Only the Good Die Young

    3 of 3
    Prev Next

    With eBay, anything and everything is shoppable. No matter what you love or what inspires you, eBay has a specially curated collection to match. 

    Now, with the new campaign from Goodby Silverstein & Partners, you can even shop a song.

    For these online videos, songs were broken down by their lyrics into items you can buy on eBay. Clicking on the items leads to a live, shoppable search at eBay.com.

    In order to find songs with great momentum and that provided a chance to have fun with the way the lyrics are interpreted, thousands of songs were waded through. Ultimately, the following five songs were selected:

    “Tik Tok” by Ke$ha
    “Only The Good Die Young” by Billy Joel
    “Riptide” by Vance Joy
    “Shine On” by Florida Georgia
    “My House”, the brand new track from Warren G.

    The campaign has a fun on-site element, too. Each YouTube video has a link to an eBay collection of all the items from the song. Check out those collections here:

    • Riptide Collection
    • Tik Tok Collection
    • Only the Good Die Young Collection
    • Shine On Collection
    • My House Collection

    Released: September 2015

    Tags:
    San Francisco, Film

Let's Be Honest

Client:
The Honest Company
  • Let's Be Honest

    GS&P partnered with the Honest Company to launch the Honest Beauty brand campaign. The beauty category seemed to have only one definition of what it is to be beautiful. We didn’t buy that at all. This led to a movement in which women were invited to share their own expressions of beauty using #LetsBeHonest. 

     “Lots of beauty brands are trying to dictate what is and isn’t beautiful. But why don’t we get women to tell us?” said Margaret Johnson, executive creative director. “We don’t wear makeup just because we’re going to work—sometimes we wear makeup because we don’t want our boss to know we’re hungover. We don’t wear makeup just because we’re going out—sometimes we wear makeup to make an ex jealous. #LetsBeHonest celebrates all the honest reasons behind why we create our own looks, and soon they’ll be showcased in the world’s first honest look book.”

    The project was a wonderful opportunity for us to partner creatively with Jessica Alba and the rest of the Honest team, to build on the success of the Honest Company and to break into the beauty category. 

    Together we can evolve the definition of “beautiful,” if we even need one. 

     

     

    Released: November 2015

    Tags:
    Film

Client:
ILLUMINATE
  • TV Spot: Welcome Back the Bay Lights

    On January 30, 2016, at 7:25 p.m., just in time for Super Bowl 50, The Bay Lights were relit and became a permanent part of the western span of the Bay Bridge.

    In partnership with ILLUMINATE, we created a 30-second video to celebrate the relighting and welcome back the iconic light sculpture. The entire commercial was created in-house at GS&P, including the music, logo, sound design, visuals and editing. “There is a lot of love for The Bay Lights project,” said PJ Koll, director of GS&P’s internal production studio. 

    “The commercial … is not only respectful of The Bay Lights art but is a true love letter to the entire city of San Francisco,” said Ben Davis, founder and chief visionary officer of ILLUMINATE, the nonprofit presenting organization for The Bay Lights

     

     

    Released: December 2015

    Tags:
    San Francisco, ILLUMINATE, Film

9/11 Moment of Reflection

Client:
Goodby Silverstein & Partners
  • App: 911 Moment of Reflection

    On September 11, 2015, GS&P launched the mobile app “9:11 Moment of Reflection,” designed to turn the painful memories of 9/11 into something positive.

    Creative director Adam Reeves and senior art director Carlo Barreto, both former New Yorkers, came up with the app. “While we were at lunch after a rather challenging morning at work, we started to talk about how we overcome challenges in life” said Barreto. “We wanted to share what helps us deal,” added Reeves, “specifically around the tragedy of one of the cities we both love and have strong ties to.”

    Barreto illustrated the entire project himself, and the app was the built by the agency’s BETA Group. Similar to how some people make a wish at 11:11, the app leverages the two times that 9:11 appears on the clock daily and turns them into a moment of peaceful reflection, with musing tones, elegant animation and inspirational quotes about forgiveness and unity. 

    While the app is downloadable for free, it provides a donation link to the Newseum in Washington, DC, where a permanent exhibition honors the brave journalists who covered the 9/11 attacks. 

    Released: September 2015

    Tags:
    San Francisco, Goodby Silverstein & Partners, Interactive, Mobile