In Marmot’s first-ever Super Bowl spot, there are no incredible outdoor athletes scaling rock faces, outracing avalanches or summiting the tallest peaks. Instead, you’re introduced to an approachable outdoor brand that just wants you to fall in love with the outside. In the 30-second commercial, Marmot introduces its adorable new marmot mascot (sporting a Marmot jacket) as it shares outdoor adventures with a new friend, like hiking through the woods, making pine-needle angels, roasting marshmallows by the campfire and fishing. As they enjoy the perfect day outside, their relationship deepens. But as it turns out, marmots don’t kiss on the first date! Or do they?
Watch the online version for a totally new ending that shows that you really can fall in love with the outside. The spot also features the song “Friends” by Flight of the Conchords; it was their first national commercial for a brand and their first Super Bowl appearance ever.
Released: February 2016
San Francisco, Marmot, Film