Social: "The Great Skeedaddle"

Client:
SONIC Drive-In
  • Social: "The Great Skeedaddle"

    If SONIC fans couldn’t take a real summer road trip this year, this app let them take a virtual one to visit their Facebook friends.
    The app mapped the location of their Facebook friends, then provided a virtual car that drove across the country in real time to visit them. 

    To keep things interesting, virtual road trippers ran into the Two Guys along the way and got alerts when their friends were near. And when they passed by a friend, both received SONIC coupons.
    Once a road tripper completed their journey, they were entered in a contest to win a real road trip across America with free SONIC food to fuel them along the way.

     

     

    Released: May 2012

    Tags:
    San Francisco, SONIC Drive-In, Social

Social: "Groundhog Day"

Client:
SONIC Drive-In
  • Social: "Groundhog Day"

    To celebrate Groundhog Day, SONIC Drive-In offered half-price Footlong Hot Dogs. To promote this, we thought, “If groundhogs are so good at predicting the weather, why don’t we let them predict other things?” So we created the Live Groundhog Predict-a-thon.

    For three days straight, our psychic groundhog went live on webcam to reply to people’s questions about the future with personalized predictions made in real time.

     

    Released: February 2013

    Tags:
    San Francisco, SONIC Drive-In, Social

The Greatest Job in Advertising*

Client:
Goodby Silverstein & Partners

Birding the Net

Client:
National Audubon Society
  • Case Study: “Birding the Net”

    In this virtual bird watching competition, birds fluttered, hopped and soared across more than 100 websites.

    Released: October 2011

    Tags:
    San Francisco, Interactive, Social