Social: "Groundhog Day"
- SONIC Drive-In
To celebrate Groundhog Day, SONIC Drive-In offered half-price Footlong Hot Dogs. To promote this, we thought, “If groundhogs are so good at predicting the weather, why don’t we let them predict other things?” So we created the Live Groundhog Predict-a-thon.
For three days straight, our psychic groundhog went live on webcam to reply to people’s questions about the future with personalized predictions made in real time.
Released: February 2013