Social: "Groundhog Day"

Client:
SONIC Drive-In
  • Social: "Groundhog Day"

    To celebrate Groundhog Day, SONIC Drive-In offered half-price Footlong Hot Dogs. To promote this, we thought, “If groundhogs are so good at predicting the weather, why don’t we let them predict other things?” So we created the Live Groundhog Predict-a-thon.

    For three days straight, our psychic groundhog went live on webcam to reply to people’s questions about the future with personalized predictions made in real time.

     

    Released: February 2013

    Tags:
    San Francisco, SONIC Drive-In, Social

The Greatest Job in Advertising*

Client:
Goodby Silverstein & Partners

Birding the Net

Client:
National Audubon Society
  • Case Study: “Birding the Net”

    In this virtual bird watching competition, birds fluttered, hopped and soared across more than 100 websites.

    Released: October 2011

    Tags:
    San Francisco, Interactive, Social

Is anybody watching your commercial?

Client:
Adobe