Food Loves Milk

Client:
California Milk Processors Board
  • “Sweet Loves Milk”

    “Sweet Loves Milk”

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    It’s hard for milk to compete with crazy fizzy sodas and neon-colored sports drinks. 

    That is, until you get out a plate of cookies. Who could have a warm chocolate chip cookie without milk? Savages, that’s who. 

    We needed to remind people that milk makes everything taste better. 

    Our campaign celebrated different flavor profiles through loud, beautiful pieces of food porn. We pleased ears, too, with a never-licensed-before track from Flight of the Conchords

    And yes, everyone involved in the making of this campaign put on a lot of weight.

    Released: September 2015

    Tags:
    San Francisco, California Milk Processors Board, Interactive, Film, Print, Integrated, Outdoor, Experiential, Social
  • "Spicy Loves Milk"

    "Spicy Loves Milk"

    2 of 2
    Prev Next

    It’s hard for milk to compete with crazy fizzy sodas and neon-colored sports drinks. 

    That is, until you get out a plate of cookies. Who could have a warm chocolate chip cookie without milk? Savages, that’s who. 

    We needed to remind people that milk makes everything taste better. 

    Our campaign celebrated different flavor profiles through loud, beautiful pieces of food porn. We pleased ears, too, with a never-licensed-before track from Flight of the Conchords

    And yes, everyone involved in the making of this campaign put on a lot of weight.

    Released: September 2015

    Tags:
    San Francisco, California Milk Processors Board, Interactive, Film, Print, Integrated, Outdoor, Experiential, Social

Interactive Multi-Screen Music Video #Overhere

Client:
Doritos
  • Doritos Interactive Music Video

    Introducing the world’s first music video based on the best ever party rule: the more the merrier.

    GS&P partnered with chart-topping American hip-hop duo Rae Sremmurd to release their new single “Over Here” with an interactive music video like no other.

    The more phones you link together, the more you see, and the bigger, cooler and bolder the music video becomes. All you have to do is visit overhere.tv and invite your friends to join you. Soon you’ll unlock secret videos unavailable anywhere else, from real-time commentaries to even an old school  8-bit representation.

    It’s a DIY music video that certainly doesn’t feel like work.

     

    Released: March 2016

    Tags:
    San Francisco, Doritos, Mobile, Social

#SquareShakes

Client:
SONIC Drive-In
  • SONIC #SquareShakes

    People are obsessed with capturing the world on Instagram, so we thought, “What if we manipulated the real world to fit it on Instagram?”

    GS&P launched a partnership with SONIC and Instagram celebrity @ChefJacquesLaMerde to introduce the world’s first product designed especially for Instagram: SONIC #SquareShakes. The SONIC Square Shake was entirely square, perfect for photographing and sharing, complete with a square cup and a square straw. 

    The shakes were available exclusively through “Shop Now” sponsored ads on Instagram for 2016 Coachella festivalgoers at the Base Camp festival grounds. Through the geotargeted ads, attendees could order the shakes and sample them on the spot—a first-of-its-kind program for Instagram. Samplers were then encouraged to share their Square Shakes on Instagram with the hashtag #SquareShakes, thus completing the Insta-circle.

    Released: April 2016

    Tags:
    San Francisco, SONIC Drive-In, Mobile, Social

Unacceptable Acceptance Letters

Client:
The Hunting Ground
  • Reactions

    Reactions

    1 of 7
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    One in 5 women and 1 in 16 men will be sexually assaulted at college.

    Those are the horrifying statistics that inspired us to create the “Unacceptable Acceptance Letters” campaign, timed around the month of April, which is Sexual Assault Awareness Month and also the time when acceptance letters go out to incoming freshmen. 

    To share the stories of sexual violence survivors, we created mock acceptance letters from colleges that include details about actual assaults students should plan on being subjected to.

    The inaugural letter appeared with a print-ad buy in the Harvard Crimson timed around the college’s admitted-students weekend. A letter also ran in USA TODAY from Wagatwe Wanjuki, one of the many sexual-assault survivors who stood beside Lady Gaga as she sang the theme song to the documentary The Hunting Ground, “Til It Happens to You,” at the 2016 Oscars. 

    The online films we created capture the moment when college students open their acceptance letters. Leaning into the popular phenomena of today’s teens posting acceptance videos on social media, GS&P and directors Ben and Alex Brewer re-created the viral sensation of college-acceptance-letter videos but with a very dark twist to stress the severity of the sexual-assault epidemic. As the excited new students begin to read their letters aloud, we’re presented with facts from assaults that took place at these colleges, woven into the copy. The spots were shot on iPhones to make them as authentic as possible.

    In partnership with Ultraviolet, the campaign extended to social media, inviting people to join the movement by sharing the online films and acceptance letters using the hashtag #DontAcceptRape. The goal was to gain more signatures supporting survivors and to hold hundreds of colleges accountable for behavior that is unacceptable.

    Released: April 2016

    Tags:
    San Francisco, The Hunting Ground, Integrated, Social
  • Ms. Karthers

    Ms. Karthers

    2 of 7
    Prev Next

    One in 5 women and 1 in 16 men will be sexually assaulted at college.

    Those are the horrifying statistics that inspired us to create the “Unacceptable Acceptance Letters” campaign, timed around the month of April, which is Sexual Assault Awareness Month and also the time when acceptance letters go out to incoming freshmen. 

    To share the stories of sexual violence survivors, we created mock acceptance letters from colleges that include details about actual assaults students should plan on being subjected to.

    The inaugural letter appeared with a print-ad buy in the Harvard Crimson timed around the college’s admitted-students weekend. A letter also ran in USA TODAY from Wagatwe Wanjuki, one of the many sexual-assault survivors who stood beside Lady Gaga as she sang the theme song to the documentary The Hunting Ground, “Til It Happens to You,” at the 2016 Oscars. 

    The online films we created capture the moment when college students open their acceptance letters. Leaning into the popular phenomena of today’s teens posting acceptance videos on social media, GS&P and directors Ben and Alex Brewer re-created the viral sensation of college-acceptance-letter videos but with a very dark twist to stress the severity of the sexual-assault epidemic. As the excited new students begin to read their letters aloud, we’re presented with facts from assaults that took place at these colleges, woven into the copy. The spots were shot on iPhones to make them as authentic as possible.

    In partnership with Ultraviolet, the campaign extended to social media, inviting people to join the movement by sharing the online films and acceptance letters using the hashtag #DontAcceptRape. The goal was to gain more signatures supporting survivors and to hold hundreds of colleges accountable for behavior that is unacceptable.

    Released: April 2016

    Tags:
    San Francisco, The Hunting Ground, Integrated, Social
  • Ms. Roberts

    Ms. Roberts

    3 of 7
    Prev Next

    One in 5 women and 1 in 16 men will be sexually assaulted at college.

    Those are the horrifying statistics that inspired us to create the “Unacceptable Acceptance Letters” campaign, timed around the month of April, which is Sexual Assault Awareness Month and also the time when acceptance letters go out to incoming freshmen. 

    To share the stories of sexual violence survivors, we created mock acceptance letters from colleges that include details about actual assaults students should plan on being subjected to.

    The inaugural letter appeared with a print-ad buy in the Harvard Crimson timed around the college’s admitted-students weekend. A letter also ran in USA TODAY from Wagatwe Wanjuki, one of the many sexual-assault survivors who stood beside Lady Gaga as she sang the theme song to the documentary The Hunting Ground, “Til It Happens to You,” at the 2016 Oscars. 

    The online films we created capture the moment when college students open their acceptance letters. Leaning into the popular phenomena of today’s teens posting acceptance videos on social media, GS&P and directors Ben and Alex Brewer re-created the viral sensation of college-acceptance-letter videos but with a very dark twist to stress the severity of the sexual-assault epidemic. As the excited new students begin to read their letters aloud, we’re presented with facts from assaults that took place at these colleges, woven into the copy. The spots were shot on iPhones to make them as authentic as possible.

    In partnership with Ultraviolet, the campaign extended to social media, inviting people to join the movement by sharing the online films and acceptance letters using the hashtag #DontAcceptRape. The goal was to gain more signatures supporting survivors and to hold hundreds of colleges accountable for behavior that is unacceptable.

    Released: April 2016

    Tags:
    San Francisco, The Hunting Ground, Integrated, Social
  • Mr. Phillips

    Mr. Phillips

    4 of 7
    Prev Next

    One in 5 women and 1 in 16 men will be sexually assaulted at college.

    Those are the horrifying statistics that inspired us to create the “Unacceptable Acceptance Letters” campaign, timed around the month of April, which is Sexual Assault Awareness Month and also the time when acceptance letters go out to incoming freshmen. 

    To share the stories of sexual violence survivors, we created mock acceptance letters from colleges that include details about actual assaults students should plan on being subjected to.

    The inaugural letter appeared with a print-ad buy in the Harvard Crimson timed around the college’s admitted-students weekend. A letter also ran in USA TODAY from Wagatwe Wanjuki, one of the many sexual-assault survivors who stood beside Lady Gaga as she sang the theme song to the documentary The Hunting Ground, “Til It Happens to You,” at the 2016 Oscars. 

    The online films we created capture the moment when college students open their acceptance letters. Leaning into the popular phenomena of today’s teens posting acceptance videos on social media, GS&P and directors Ben and Alex Brewer re-created the viral sensation of college-acceptance-letter videos but with a very dark twist to stress the severity of the sexual-assault epidemic. As the excited new students begin to read their letters aloud, we’re presented with facts from assaults that took place at these colleges, woven into the copy. The spots were shot on iPhones to make them as authentic as possible.

    In partnership with Ultraviolet, the campaign extended to social media, inviting people to join the movement by sharing the online films and acceptance letters using the hashtag #DontAcceptRape. The goal was to gain more signatures supporting survivors and to hold hundreds of colleges accountable for behavior that is unacceptable.

     

     

     

     

     

     

     

     

     

    Released: April 2016

    Tags:
    San Francisco, The Hunting Ground, Integrated, Social
  • Ms. Archer

    Ms. Archer

    5 of 7
    Prev Next

    One in 5 women and 1 in 16 men will be sexually assaulted at college.

    Those are the horrifying statistics that inspired us to create the “Unacceptable Acceptance Letters” campaign, timed around the month of April, which is Sexual Assault Awareness Month and also the time when acceptance letters go out to incoming freshmen. 

    To share the stories of sexual violence survivors, we created mock acceptance letters from colleges that include details about actual assaults students should plan on being subjected to.

    The inaugural letter appeared with a print-ad buy in the Harvard Crimson timed around the college’s admitted-students weekend. A letter also ran in USA TODAY from Wagatwe Wanjuki, one of the many sexual-assault survivors who stood beside Lady Gaga as she sang the theme song to the documentary The Hunting Ground, “Til It Happens to You,” at the 2016 Oscars. 

    The online films we created capture the moment when college students open their acceptance letters. Leaning into the popular phenomena of today’s teens posting acceptance videos on social media, GS&P and directors Ben and Alex Brewer re-created the viral sensation of college-acceptance-letter videos but with a very dark twist to stress the severity of the sexual-assault epidemic. As the excited new students begin to read their letters aloud, we’re presented with facts from assaults that took place at these colleges, woven into the copy. The spots were shot on iPhones to make them as authentic as possible.

    In partnership with Ultraviolet, the campaign extended to social media, inviting people to join the movement by sharing the online films and acceptance letters using the hashtag #DontAcceptRape. The goal was to gain more signatures supporting survivors and to hold hundreds of colleges accountable for behavior that is unacceptable.

    Released: April 2016

    Tags:
    San Francisco, The Hunting Ground, Integrated, Social
  • Mr. Poulten

    Mr. Poulten

    6 of 7
    Prev Next

    One in 5 women and 1 in 16 men will be sexually assaulted at college.

    Those are the horrifying statistics that inspired us to create the “Unacceptable Acceptance Letters” campaign, timed around the month of April, which is Sexual Assault Awareness Month and also the time when acceptance letters go out to incoming freshmen. 

    To share the stories of sexual violence survivors, we created mock acceptance letters from colleges that include details about actual assaults students should plan on being subjected to.

    The inaugural letter appeared with a print-ad buy in the Harvard Crimson timed around the college’s admitted-students weekend. A letter also ran in USA TODAY from Wagatwe Wanjuki, one of the many sexual-assault survivors who stood beside Lady Gaga as she sang the theme song to the documentary The Hunting Ground, “Til It Happens to You,” at the 2016 Oscars. 

    The online films we created capture the moment when college students open their acceptance letters. Leaning into the popular phenomena of today’s teens posting acceptance videos on social media, GS&P and directors Ben and Alex Brewer re-created the viral sensation of college-acceptance-letter videos but with a very dark twist to stress the severity of the sexual-assault epidemic. As the excited new students begin to read their letters aloud, we’re presented with facts from assaults that took place at these colleges, woven into the copy. The spots were shot on iPhones to make them as authentic as possible.

    In partnership with Ultraviolet, the campaign extended to social media, inviting people to join the movement by sharing the online films and acceptance letters using the hashtag #DontAcceptRape. The goal was to gain more signatures supporting survivors and to hold hundreds of colleges accountable for behavior that is unacceptable.

    Released: April 2016

    Tags:
    San Francisco, The Hunting Ground, Integrated, Social
  • Ms. Wilkinson

    Ms. Wilkinson

    7 of 7
    Prev Next

    One in 5 women and 1 in 16 men will be sexually assaulted at college.

    Those are the horrifying statistics that inspired us to create the “Unacceptable Acceptance Letters” campaign, timed around the month of April, which is Sexual Assault Awareness Month and also the time when acceptance letters go out to incoming freshmen. 

    To share the stories of sexual violence survivors, we created mock acceptance letters from colleges that include details about actual assaults students should plan on being subjected to.

    The inaugural letter appeared with a print-ad buy in the Harvard Crimson timed around the college’s admitted-students weekend. A letter also ran in USA TODAY from Wagatwe Wanjuki, one of the many sexual-assault survivors who stood beside Lady Gaga as she sang the theme song to the documentary The Hunting Ground, “Til It Happens to You,” at the 2016 Oscars. 

    The online films we created capture the moment when college students open their acceptance letters. Leaning into the popular phenomena of today’s teens posting acceptance videos on social media, GS&P and directors Ben and Alex Brewer re-created the viral sensation of college-acceptance-letter videos but with a very dark twist to stress the severity of the sexual-assault epidemic. As the excited new students begin to read their letters aloud, we’re presented with facts from assaults that took place at these colleges, woven into the copy. The spots were shot on iPhones to make them as authentic as possible.

    In partnership with Ultraviolet, the campaign extended to social media, inviting people to join the movement by sharing the online films and acceptance letters using the hashtag #DontAcceptRape. The goal was to gain more signatures supporting survivors and to hold hundreds of colleges accountable for behavior that is unacceptable.

    Released: April 2016

    Tags:
    San Francisco, The Hunting Ground, Integrated, Social