Band of Bridges

Client:
Golden Gate National Parks Conservancy
  • Band of Bridges

    As a way to engage virtual tourism to the Bridge’s anniversary, we built the website, Band of Bridges. Our goal with this website is to built the longest bridge in the world. All visitors are invited to use our Google Maps tool to look up any bridge and add it onto the Golden Gate. This digital culmination of bridges will span and connect people and places from every corner of the Earth. 

    Released: January 2017

    Tags:
    San Francisco, Golden Gate National Parks Conservancy, Interactive, Social

I Am The New Creative

Client:
Adobe
  • New Creatives Case Study

    New Creatives Case Study

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    When Adobe replaced their popular creative software with the subscription-based Creative Cloud, they were launching an entirely new way of using their product.

    So we decided to launch an entirely new type of customer.

    Today’s creatives aren’t just one thing; they are multidisciplinary artists. We needed to show what is possible now that all Adobe’s tools are bundled together.

    To win them over, we put our customers at the center of an integrated campaign, projecting their crowdsourced self-portraits onto their faces and thereby showing art and artist together.

    * An online spot declared, “I Am the New Creative,” and contained embedded links that connected directly to the featured artist’s portfolio.

    * Posters were distributed to featured artists.

    * The website, iamthenewcreative.com, encouraged artists to submit portraits and become part of the campaign.

    * Adobe donated its global social media network to showcase the New Creatives’ work to more than 16 million potential viewers online.

    By putting creatives at the center, we dramatically increased visits to artists’ portfolios. Positive sentiment toward Adobe Creative Cloud increased on social media. And the creative themselves became our best and most effective ambassadors of a new way of working. 

    Released: April 2014

    Tags:
    San Francisco, Adobe, Film, Print, Integrated, Social, Design
  • Web Film: “I Am the New Creative”

    Web Film: “I Am the New Creative”

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    Creatives today do a little bit of everything, from illustration to filmmaking to web design. This film celebrates how all these different disciplines are coming together. 

    In it a series of artists are shown with their work projected across their faces. Artists who appear include Joshua Davis, Dylan Roscover, Anita Fontaine, Jeremy Fish and Alejandro Chavetta. Additional artwork was also crowdsourced from Behance, an online platform that showcases photography, graphic design, illustration and fashion.

    Released: September 2013

    Tags:
    San Francisco, Adobe, Film, Print, Integrated, Social, Design
  • “I Am The New Creative” Behind-The-Scenes

    “I Am The New Creative” Behind-The-Scenes

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    When Adobe replaced their popular creative software with the subscription-based Creative Cloud, they were launching an entirely new way of using their product.

    So we decided to launch an entirely new type of customer.

    Today’s creatives aren’t just one thing; they are multidisciplinary artists. We needed to show what is possible now that all of Adobe’s tools are bundled together.

    To win them over, we put our customers at the center of an integrated campaign, projecting their crowdsourced self-portraits onto their faces and thereby showing art and artist together.

    * An online spot declared, “I Am the New Creative,” and contained embedded links that connected directly to the featured artist’s portfolio.

    * Posters were distributed to featured artists.

    * The website iamthenewcreative.com encouraged artists to submit portraits and become part of the campaign.

    * Adobe donated its global social media network to showcase the New Creatives’ work to more than 16 million potential viewers online.

    Released: October 2013

    Tags:
    San Francisco, Adobe, Film, Print, Integrated, Social, Design
  • Print: “Eric Kallman” & “Jeff Benjamin”

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    If you attended the 2014 Cannes Lions International Festival of Creativity, you saw some of the world’s most awarded and respected advertising illuminati featured in Adobe’s “New Creatives” campaign.

    The print work used the faces of six of the industry’s most respected professionals as palimpsests for collaborations with up-and-coming artists within the Adobe Behance community. Each creative professional partnered with an emerging artist to conjure up a design that reflected both the professional’s most famous ad campaigns and their unique personalities. The professionals’ faces were then painted white, and the designs were projected onto them.

    Tags:
    San Francisco, Adobe, Film, Print, Integrated, Social, Design
  • Print: “Alex Trochut” & “Fernanda Romano”

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    If you attended the 2014 Cannes Lions International Festival of Creativity, you saw some of the world’s most awarded and respected advertising illuminati featured in Adobe's “New Creatives” campaign.

    The print work used the faces of six of the industry’s most respected professionals as palimpsests for collaborations with up-and-coming artists within the Adobe Behance community. Each creative professional partnered with an emerging artist to conjure up a design that reflected both the professional’s most famous ad campaigns and their unique personalities. The professionals’ faces were then painted white, and the designs were projected onto them.

    The esteemed creatives included Jeff Benjamin (J. Walter Thompson), PJ Pereira (Pereira & O’Dell), Eric Kallman (Goodby Silverstein & Partners), Fernanda Romano (Naked), Mick Ebeling (Not Impossible Labs) and Alex Trochut. Collectively, the group has won over 110 Cannes Lions and 14 Grand Prix.

    The creative partnerships include the following:

    * Jeff Benjamin working with Vault49 to turn his face into the “subservient chicken” he made famous for Burger King

    * Mike Ebeling also worked with Vault49 to interpret his open-source invention that allows paralyzed artists to create art through eye movement

    * Eric Kallman joining Adhemas Batista to re-create Kallman’s work for Pizza Hut, Skittles and the mega-successful Old Spice campaign

    * PJ Pereira and Doug Alves paying homage to Pereira’s latest book, Gods of Both Worlds (about Brazilian folklore), by projecting a traditional Brazilian deity mask

    * Fernanda Romano teaming up with Yema Yema to showcase Romano’s vivacious personality through design

    * Designer Alex Trochut created his own design

    The ads ran in the official Cannes welcome booklet, in the Lions Daily News, on distributed posters and fliers, on out-of-home LED screens along the Promenade de la Croisette, through online social content, inside the Palais entrance and at the Adobe welcome party.

    Tags:
    San Francisco, Adobe, Film, Print, Integrated, Social, Design
  • Print: “PJ Pereira” & “Mick Ebling”

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    Prev Next

    If you attended the 2014 Cannes Lions International Festival of Creativity, you saw some of the world’s most awarded and respected advertising illuminati featured in Adobe's “New Creatives” campaign.

    The print work used the faces of six of the industry’s most respected professionals as palimpsests for collaborations with up-and-coming artists within the Adobe Behance community. Each creative professional partnered with an emerging artist to conjure up a design that reflected both the professional’s most famous ad campaigns and their unique personalities. The professionals’ faces were then painted white, and the designs were projected onto them.

    The esteemed creatives included Jeff Benjamin (J. Walter Thompson), PJ Pereira (Pereira & O’Dell), Eric Kallman (Goodby Silverstein & Partners), Fernanda Romano (Naked), Mick Ebeling (Not Impossible Labs) and Alex Trochut. Collectively, the group has won over 110 Cannes Lions and 14 Grand Prix.

    The creative partnerships include the following:

    * Jeff Benjamin working with Vault49 to turn his face into the “subservient chicken” he made famous for Burger King

    * Mike Ebeling also worked with Vault49 to interpret his open-source invention that allows paralyzed artists to create art through eye movement

    * Eric Kallman joining Adhemas Batista to re-create Kallman’s work for Pizza Hut, Skittles and the mega-successful Old Spice campaign

    * PJ Pereira and Doug Alves paying homage to Pereira’s latest book, Gods of Both Worlds (about Brazilian folklore), by projecting a traditional Brazilian deity mask

    * Fernanda Romano teaming up with Yema Yema to showcase Romano’s vivacious personality through design

    * Designer Alex Trochut created his own design

    The ads ran in the official Cannes welcome booklet, in the Lions Daily News, on distributed posters and fliers, on out-of-home LED screens along the Promenade de la Croisette, through online social content, inside the Palais entrance and at the Adobe welcome party.

    Tags:
    San Francisco, Adobe, Film, Print, Integrated, Social, Design

Train Your ’Buds with T.J.

Client:
SONIC Drive-In
  • Social: “Train Your Buds”

    Social: “Train Your Buds”

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    When you’re making New Year’s resolutions, SONIC Drive-In doesn’t want you to forget your taste buds.

    “Train Your Buds with T.J.” takes T.J. Jagodowski of the Two Guys fame out of the passenger seat and into the SONIC parking lot, where he coaches routines of signature-flavor fitness moves, like “bacon bends” and “Tot lifts” to exercise your all-important taste buds. 

    A workout series created for SONIC’s Instagram, YouTube and Facebook channels, “Train Your Buds—with T.J.” breaks down how SONIC fans can add some kick to their morning routines, starting with the Salsa Verde Breakfast Burritos and Breakfast Toaster.

    Released: December 2013

    Tags:
    San Francisco, SONIC Drive-In, Social
  • Red Button Reflex-ors

    Red Button Reflex-ors

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    When you’re making those New Year’s resolutions, SONIC Drive-In doesn’t want you to forget your taste buds.

    “Train Your ’Buds with T.J.” takes T.J. Jagodowski of Two Guys fame out of the passenger seat and into the SONIC parking lot, where he coaches routines of signature-flavor fitness moves, like “bacon bends” and “tot lifts.”

    A workout series created for SONIC’s Instagram, YouTube and Facebook channels, “Train Your Buds, with T.J.” breaks down how SONIC fans can add some kick to their morning routines, starting with the Salsa Verde Breakfast Burritos and Breakfast Toaster.

    Released: December 2013

    Tags:
    San Francisco, SONIC Drive-In, Social
  • Bacon Bends

    Bacon Bends

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    When you’re making those New Year’s resolutions, SONIC Drive-In doesn’t want you to forget your taste buds.

    “Train Your ’Buds with T.J.” takes T.J. Jagodowski of Two Guys fame out of the passenger seat and into the SONIC parking lot, where he coaches routines of signature-flavor fitness moves, like “bacon bends” and “tot lifts.”

    A workout series created for SONIC’s Instagram, YouTube and Facebook channels, “Train Your Buds, with T.J.” breaks down how SONIC fans can add some kick to their morning routines, starting with the Salsa Verde Breakfast Burritos and Breakfast Toaster.

    Released: December 2013

    Tags:
    San Francisco, SONIC Drive-In, Social
  • Social: “Window Squats”

    Social: “Window Squats”

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    Prev Next

    When you’re making those New Year’s resolutions, SONIC Drive-In doesn’t want you to forget your taste buds.

    “Train Your ’Buds with T.J.” takes T.J. Jagodowski of Two Guys fame out of the passenger seat and into the SONIC parking lot, where he coaches routines of signature-flavor fitness moves, like “bacon bends” and “tot lifts.”

    A workout series created for SONIC’s Instagram, YouTube and Facebook channels, “Train Your Buds, with T.J.” breaks down how SONIC fans can add some kick to their morning routines, starting with the Salsa Verde Breakfast Burritos and Breakfast Toaster.

    Released: December 2013

    Tags:
    San Francisco, SONIC Drive-In, Social
  • Cash Grabs

    Cash Grabs

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    Prev Next

    When you’re making those New Year’s resolutions, SONIC Drive-In doesn’t want you to forget your taste buds.

    “Train Your ’Buds with T.J.” takes T.J. Jagodowski of Two Guys fame out of the passenger seat and into the SONIC parking lot, where he coaches routines of signature-flavor fitness moves, like “bacon bends” and “tot lifts.”

    A workout series created for SONIC’s Instagram, YouTube and Facebook channels, “Train Your Buds, with T.J.” breaks down how SONIC fans can add some kick to their morning routines, starting with the Salsa Verde Breakfast Burritos and Breakfast Toaster.

    Released: December 2013

    Tags:
    San Francisco, SONIC Drive-In, Social
  • Social: “Tot Lifts”

    Social: “Tot Lifts”

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    Prev Next

    When you’re making those New Year’s resolutions, SONIC Drive-In doesn’t want you to forget your taste buds.

    “Train Your ’Buds with T.J.” takes T.J. Jagodowski of Two Guys fame out of the passenger seat and into the SONIC parking lot, where he coaches routines of signature-flavor fitness moves, like “bacon bends” and “tot lifts.”

    A workout series created for SONIC’s Instagram, YouTube and Facebook channels, “Train Your Buds, with T.J.” breaks down how SONIC fans can add some kick to their morning routines, starting with the Salsa Verde Breakfast Burritos and Breakfast Toaster.

    Released: December 2013

    Tags:
    San Francisco, SONIC Drive-In, Social
  • Sharing

    Sharing

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    Prev Next

    When you’re making those New Year’s resolutions, SONIC Drive-In doesn’t want you to forget your taste buds.

    “Train Your ’Buds with T.J.” takes T.J. Jagodowski of Two Guys fame out of the passenger seat and into the SONIC parking lot, where he coaches routines of signature-flavor fitness moves, like “bacon bends” and “tot lifts.”

    A workout series created for SONIC’s Instagram, YouTube and Facebook channels, “Train Your Buds, with T.J.” breaks down how SONIC fans can add some kick to their morning routines, starting with the Salsa Verde Breakfast Burritos and Breakfast Toaster.

    Released: December 2013

    Tags:
    San Francisco, SONIC Drive-In, Social
  • Social: “Tray-cersising”

    Social: “Tray-cersising”

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    Prev Next

    When you’re making those New Year’s resolutions, SONIC Drive-In doesn’t want you to forget your taste buds.

    “Train Your ’Buds with T.J.” takes T.J. Jagodowski of Two Guys fame out of the passenger seat and into the SONIC parking lot, where he coaches routines of signature-flavor fitness moves, like “bacon bends” and “tot lifts.”

    A workout series created for SONIC’s Instagram, YouTube and Facebook channels, “Train Your Buds, with T.J.” breaks down how SONIC fans can add some kick to their morning routines, starting with the Salsa Verde Breakfast Burritos and Breakfast Toaster.

    Released: December 2013

    Tags:
    San Francisco, SONIC Drive-In, Social

Social: "The Great Skeedaddle"

Client:
SONIC Drive-In
  • Social: "The Great Skeedaddle"

    If SONIC fans couldn’t take a real summer road trip this year, this app let them take a virtual one to visit their Facebook friends.
    The app mapped the location of their Facebook friends, then provided a virtual car that drove across the country in real time to visit them. 

    To keep things interesting, virtual road trippers ran into the Two Guys along the way and got alerts when their friends were near. And when they passed by a friend, both received SONIC coupons.
    Once a road tripper completed their journey, they were entered in a contest to win a real road trip across America with free SONIC food to fuel them along the way.

     

     

    Released: May 2012

    Tags:
    San Francisco, SONIC Drive-In, Social