Interactive Multi-Screen Music Video #Overhere

Client:
Doritos
  • Doritos Interactive Music Video

    Introducing the world’s first music video based on the best ever party rule: the more the merrier.

    GS&P partnered with chart-topping American hip-hop duo Rae Sremmurd to release their new single “Over Here” with an interactive music video like no other.

    The more phones you link together, the more you see, and the bigger, cooler and bolder the music video becomes. All you have to do is visit overhere.tv and invite your friends to join you. Soon you’ll unlock secret videos unavailable anywhere else, from real-time commentaries to even an old school  8-bit representation.

    It’s a DIY music video that certainly doesn’t feel like work.

     

    Released: March 2016

    Tags:
    San Francisco, Doritos, Mobile, Social

#SquareShakes

Client:
SONIC Drive-In
  • SONIC #SquareShakes

    People are obsessed with capturing the world on Instagram, so we thought, “What if we manipulated the real world to fit it on Instagram?”

    GS&P launched a partnership with SONIC and Instagram celebrity @ChefJacquesLaMerde to introduce the world’s first product designed especially for Instagram: SONIC #SquareShakes. The SONIC Square Shake was entirely square, perfect for photographing and sharing, complete with a square cup and a square straw. 

    The shakes were available exclusively through “Shop Now” sponsored ads on Instagram for 2016 Coachella festivalgoers at the Base Camp festival grounds. Through the geotargeted ads, attendees could order the shakes and sample them on the spot—a first-of-its-kind program for Instagram. Samplers were then encouraged to share their Square Shakes on Instagram with the hashtag #SquareShakes, thus completing the Insta-circle.

    Released: April 2016

    Tags:
    San Francisco, SONIC Drive-In, Mobile, Social

A Concerto for Your Ice Cream

Client:
Haagen-Dazs
  • Mobile: “Häagen-Dazs Concerto Timer”

    Mobile: “Häagen-Dazs Concerto Timer”

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    Häagen-Dazs’ delicious ice cream is best enjoyed after two minutes of “tempering"—letting it defrost for two minutes before you get in there with a spoon. To introduce tempering, Häagen-Dazs gave customers a unique timer: a private two-minute concerto. Just point your phone at a carton of Häagen-Dazs and let the serenading begin. 

    Released: August 2013

    Tags:
    San Francisco, Mobile
  • Mobile: “Häagen-Dazs Concerto Timer Behind-The-Scenes”

    Mobile: “Häagen-Dazs Concerto Timer Behind-The-Scenes”

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    Häagen-Dazs’ delicious ice cream is best enjoyed after two minutes of “tempering"—letting it defrost for two minutes before you get in there with a spoon. To introduce tempering, Häagen-Dazs gave customers a unique timer: a private two-minute concerto. Just point your phone at a carton of Häagen-Dazs and let the serenading begin. 

    Released: August 2013

    Tags:
    San Francisco, Mobile

Thumbs of Glory

Client:
Specialized
  • Thumbs of Glory - Shave

    To coincide with the world’s toughest and most prestigious cycling race, Specialized launched an app called Thumbs of Glory. It would become undoubtedly the world’s toughest and most prestigious thumb-cycling race.

     

    The app was available for download from iTunes and Google Play. Like the big race, Thumbs of Glory took place over 21 days. 

     

    Brave contestants sacrificed hours a day and covered 3,664 kilometers on the exact course of the Tour de France, with every thumb stroke taking riders one pedal stroke closer to Paris. Using telemetry from the actual course, the game mimics the tour’s twists and turns, its inclines and descents; it makes climbing hills harder and even allows for freewheeling on the downhill sections. Yes, thumbs were thighs in this particular race.

     

    “The tour is the hardest three-week sporting event in the world,” said Rich Silverstein. “We wanted the app to be just as hard.”

     

    The winner earned a Specialized S-Works Tarmac racing bicycle valued at $9,500. 

    Released: July 2014

    Tags:
    San Francisco, Specialized, Interactive, Mobile