The Greatest Job in Advertising*

Client:
Goodby Silverstein & Partners

Touch Room

Client:
Goodby Silverstein & Partners
  • Mobile: "Touch Room App Demo"

    Mobile: "Touch Room App Demo"

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    Anyone who spends a lot of time on the road for business knows that you get sick of not being able to reach out and hug someone you love. That is exactly why we created Touch Room, an app that allows you to “touch” your friend or loved one through your phone.

    The concept was simple: you and your loved one both enter a virtual room, and when your fingers touch the same spot, the phone vibrates. The app was created by the GS&P BETA Group, a posse of developers, UX specialists, producers, creatives and other makers who use technology to find interesting solutions to problems.

    To promote the app, we made a strange little video featuring a weirdly sweet theme song, which was written and performed by GS&P Founder and Co-chairman Jeff Goodby.

     

    Released: August 2013

    Tags:
    San Francisco, Goodby Silverstein & Partners, Interactive, Mobile
  • Web Film: "Touch Room App"

    Web Film: "Touch Room App"

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    To promote the app, we made a strange little video, featuring an oddly sweet theme song–written and performed by GSP founder and co-chairman Jeff Goodby.

    Released: August 2013

    Tags:
    San Francisco, Goodby Silverstein & Partners, Interactive, Mobile

Surreal Staring Contest

Client:
The Dalí Museum
  • Surreal Staring Contest

    What if surrealist artist Salvador Dalí created an app? How could the app capture contradictory conditions between the real and the subconscious?

    "The Dalí Staring Contest" (http://staringapp.com/) app does just that by turning a two-person game into a digital one that gives users only the illusion of having an actual opponent. The app is a joint effort between The Dalí Museum and GSP.

    Through the Staring Contest app, players pick their battles against Dalí himself and other felicitous characters, such as a proxy for Andy Warhol and other surprise visitors yet to come, in celebration of the launch of The Dalí Museum’s new Warhol exhibit. The punch line is that these opponents are all still images, only showing movement in unexpected distractions like a sly wiggle of Dalí’s moustache.

    “You think you can outstare Salvador Dalí or a soup can? This fascinating app actually reminds you of The Dalí Museum’s Warhol exhibition that just opened every time you pull it out. It’s a great cause and a hilarious solution, I think,” said Jeff Goodby, GSP co-chairman and co-founder.

    The Staring Contest app is launching now in part to promote the exhibit Warhol: Art. Fame. Mortality., which considers Warhol’s little-commented-on engagement with other artists through his own painting, how he constructed an approach to his image in terms of celebrity and fame, and his treatment of painting and image in terms of human mortality. The exhibit runs from January 18 to April 27, 2014.

    “We’re always looking for ways to engage museum visitors and believe this app will really connect with our audience. Everything we do here at The Dalí Museum is intended to reflect or in some cases magnify the works and personality of Dalí himself. As a barometer, we speculate whether Dalí would like what we’re doing, and the Staring Contest app is one I’m confident he would enjoy,” said Hank Hine, executive director of The Dalí Museum.

    The app complements The Dalí Museum’s new cross-platform advertising campaign – which highlights the Warhol exhibit – and will carry its own mini marketing campaign, including a surreal two-hour promo video on the unbeatable contest. Mirror decals (“You vs. You”) will also be displayed on The Museum’s bathroom mirrors. 

    GSP and The Dalí Museum had worked together before, creating the award-winning Hipstamatic app, which made surrealist overlays on photos taken through the app.

    Released: January 2014

    Tags:
    San Francisco, The Dalí Museum, Interactive

Bribe the Senate

Client:
Goodby Silverstein & Partners