Thumbs of Glory

Client:
Specialized
  • Thumbs of Glory - Shave

    To coincide with the world’s toughest and most prestigious cycling race, Specialized launched an app called Thumbs of Glory. It would become undoubtedly the world’s toughest and most prestigious thumb-cycling race.

     

    The app was available for download from iTunes and Google Play. Like the big race, Thumbs of Glory took place over 21 days. 

     

    Brave contestants sacrificed hours a day and covered 3,664 kilometers on the exact course of the Tour de France, with every thumb stroke taking riders one pedal stroke closer to Paris. Using telemetry from the actual course, the game mimics the tour’s twists and turns, its inclines and descents; it makes climbing hills harder and even allows for freewheeling on the downhill sections. Yes, thumbs were thighs in this particular race.

     

    “The tour is the hardest three-week sporting event in the world,” said Rich Silverstein. “We wanted the app to be just as hard.”

     

    The winner earned a Specialized S-Works Tarmac racing bicycle valued at $9,500. 

    Released: July 2014

    Tags:
    San Francisco, Specialized, Interactive, Mobile

Sweet Dreams are Made of Milk

Client:
California Milk Processors Board

The Greatest Job in Advertising*

Client:
Goodby Silverstein & Partners

Touch Room

Client:
Goodby Silverstein & Partners
  • Mobile: "Touch Room App Demo"

    Mobile: "Touch Room App Demo"

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    Anyone who spends a lot of time on the road for business knows that you get sick of not being able to reach out and hug someone you love. That is exactly why we created Touch Room, an app that allows you to “touch” your friend or loved one through your phone.

    The concept was simple: you and your loved one both enter a virtual room, and when your fingers touch the same spot, the phone vibrates. The app was created by the GS&P BETA Group, a posse of developers, UX specialists, producers, creatives and other makers who use technology to find interesting solutions to problems.

    To promote the app, we made a strange little video featuring a weirdly sweet theme song, which was written and performed by GS&P Founder and Co-chairman Jeff Goodby.

     

    Released: August 2013

    Tags:
    San Francisco, Goodby Silverstein & Partners, Interactive, Mobile
  • Web Film: "Touch Room App"

    Web Film: "Touch Room App"

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    To promote the app, we made a strange little video, featuring an oddly sweet theme song–written and performed by GSP founder and co-chairman Jeff Goodby.

    Released: August 2013

    Tags:
    San Francisco, Goodby Silverstein & Partners, Interactive, Mobile