Gala Contemplating You

Client:
The Dalí Museum
  • Case Study: “Gala Contemplating You”

    At last, the chance to pretend you’re the subject of a legendary artist’s masterpiece. 

    Salvador Dalí often played with double imagery and sensational optical and intellectual illusions in his artwork. As a tribute to his vision, the interactive installation “Gala Contemplating You” gave visitors the chance to be inside one of Dalí’s most famous paintings.

    The installation is inspired by Dalí’s 1976 painting Gala Contemplating the Mediterranean Sea Which at Twenty Meters Becomes the Portrait of Abraham Lincoln (Homage to Rothko), which famously proved that 121 pixels was the minimum pixilation at which the brain is able to identify a particular human face.

    A photo kiosk at the museum turned visitors’ self-portraits into pixilated replications of the original artwork and projects these new images alongside the original monumental canvas. A corresponding mobile website (galacontemplatingyou.com) allowed virtual visitors to submit their photos and become part of the artwork as well. 

     

    Released: June 2014

    Tags:
    The Dalí Museum, Interactive

The IoE Machine

Client:
Cisco
  • Interactive: “IoE Machine”

    Cisco is building the next phase in the evolution of the Internet—the Internet of Everything. They needed their B2B customers to understand that Cisco will enable a fundamental change in the way companies run their businesses in the years ahead.

    So we created a WIRED magazine app that brought this idea to life and then used it as the blueprint for a digital/experiential tradeshow exhibit.

    The exhibit was called the Internet of Everything Machine, a 20-by-10-foot interactive installation that shows life in a connected city. It made the intangible tangible and gave attendees a unique look at how Cisco is transforming cities.

    Released: May 2014

    Tags:
    Cisco, Interactive

Our Tam

Client:
Golden Gate National Parks Conservancy
  • Mobile: “Our Tam”

    For people living in the San Francisco Bay Area, Mount Tamalpais is more than just a mountain. It’s a cherished open space that encompasses some of the most beautiful, ecologically rich and well-loved trails and parklands in the region.

    The birthplace of mountain biking and a source of inspiration for singers, songwriters, artists and filmmakers, Mt. Tam and its watershed are also a critical source of drinking water for 75% of Marin County’s population.

    As part of “One Tam,” a campaign to boost community support and care for Mt. Tam’s treasured resources, the Tamalpais Lands Collaborative (TLC) has launched OurTam.org , a stunning, interactive 3-D re-creation of Mt. Tam.

    Through the website, people visiting Mt. Tam in person can pinpoint their location on the mountain using their phones, or they can add memories from their computers at home in the form of text, photos or videos.

    Once visitors have “left their mark” on the mountain, they can read and enjoy memories shared by fellow Mt. Tam lovers and supporters. The goal of the program is to encourage 10,000 people and organizations to add their voices to the virtual mountain and demonstrate how important a healthy Mt. Tam is to the Marin County community and beyond.

    FW named "One Tam" Mobile Site of the Day.

     

    Released: March 2015

    Tags:
    San Francisco, Golden Gate National Parks Conservancy, Interactive, Mobile

9/11 Moment of Reflection

Client:
Goodby Silverstein & Partners
  • App: 911 Moment of Reflection

    On September 11, 2015, GS&P launched the mobile app “9:11 Moment of Reflection,” designed to turn the painful memories of 9/11 into something positive.

    Creative director Adam Reeves and senior art director Carlo Barreto, both former New Yorkers, came up with the app. “While we were at lunch after a rather challenging morning at work, we started to talk about how we overcome challenges in life” said Barreto. “We wanted to share what helps us deal,” added Reeves, “specifically around the tragedy of one of the cities we both love and have strong ties to.”

    Barreto illustrated the entire project himself, and the app was the built by the agency’s BETA Group. Similar to how some people make a wish at 11:11, the app leverages the two times that 9:11 appears on the clock daily and turns them into a moment of peaceful reflection, with musing tones, elegant animation and inspirational quotes about forgiveness and unity. 

    While the app is downloadable for free, it provides a donation link to the Newseum in Washington, DC, where a permanent exhibition honors the brave journalists who covered the 9/11 attacks. 

    Released: September 2015

    Tags:
    San Francisco, Goodby Silverstein & Partners, Interactive, Mobile