Food Loves Milk

Client:
California Milk Processors Board
  • “Sweet Loves Milk”

    “Sweet Loves Milk”

    1 of 2
    Prev Next

    It’s hard for milk to compete with crazy fizzy sodas and neon-colored sports drinks. 

    That is, until you get out a plate of cookies. Who could have a warm chocolate chip cookie without milk? Savages, that’s who. 

    We needed to remind people that milk makes everything taste better. 

    Our campaign celebrated different flavor profiles through loud, beautiful pieces of food porn. We pleased ears, too, with a never-licensed-before track from Flight of the Conchords

    And yes, everyone involved in the making of this campaign put on a lot of weight.

    Released: September 2015

    Tags:
    San Francisco, California Milk Processors Board, Interactive, Film, Print, Integrated, Outdoor, Experiential, Social
  • "Spicy Loves Milk"

    "Spicy Loves Milk"

    2 of 2
    Prev Next

    It’s hard for milk to compete with crazy fizzy sodas and neon-colored sports drinks. 

    That is, until you get out a plate of cookies. Who could have a warm chocolate chip cookie without milk? Savages, that’s who. 

    We needed to remind people that milk makes everything taste better. 

    Our campaign celebrated different flavor profiles through loud, beautiful pieces of food porn. We pleased ears, too, with a never-licensed-before track from Flight of the Conchords

    And yes, everyone involved in the making of this campaign put on a lot of weight.

    Released: September 2015

    Tags:
    San Francisco, California Milk Processors Board, Interactive, Film, Print, Integrated, Outdoor, Experiential, Social

Living Logo

Client:
Seagate
  • Web Film: “Invention”

    Web Film: “Invention”

    1 of 2
    Prev Next

    Seagate Technology is using the 2015 International Consumer Electronics Show (CES) to unveil a dramatic and contemporary rebranding of the company that reflects how its rapidly expanding solutions portfolio is helping consumers, businesses and partners create, preserve and share their most precious content and data.

    The new brand underscores how Seagate’s extensive product solution portfolio extends the company’s deep expertise in data storage components into flash, systems and solutions for an even broader set of customers and partners.

    The focus of the new Seagate brand is the “Living Logo”, which will showcase data as a living, vibrant thing that powers human invention, culture and advances. Through a partnership with Getty Images, Seagate will be able to use the logo on its website to tell an infinite number of visual stories about topics such as technology pioneers and breakthroughs in human history. The Living Logo itself represents new patent-pending software technology and will be the focus of a national awareness campaign backed by Seagate’s largest marketing investment ever.

    ”The new Seagate brand is a powerful representation of the total commitment that Seagate is making to help businesses and consumers realize the full potential of ‘living’ data,” said Steve Luczo, Seagate’s chairman and chief executive officer. “We are refreshing the look and feel of our company and we are redefining the relationships we have with our consumers, businesses and partners. The campaign will help reinforce our unique position in the marketplace – offering a wide variety of component technology, as well as complete solutions, that give our customers total flexibility in how they manage and access all of their content and data.”

    The Living Logo was developed in partnership with creative agency Goodby Silverstein & Partners. In addition to award-winning visual content from Getty Images, Seagate will enable consumers and businesses to view living data from social networks like Facebook, Twitter and other sources in the coming months.

    Released: January 2015

    Tags:
    Interactive
  • Seagate Living Logo

    Seagate Living Logo

    2 of 2
    Prev Next

    Seagate used the 2015 International Consumer Electronics Show (International CES) to unveil a dramatic and contemporary rebranding of the company. The new brand reflects how its rapidly expanding solutions portfolio is helping consumers, businesses and partners create, preserve and share their most precious content and data.

    The focus of the new Seagate brand is the Living Logo, which will showcase data as a living, vibrant thing that powers human invention, culture and advances. Through a partnership with Getty Images, Seagate will be able to use the logo on its website to tell an infinite number of visual stories about such things as technology pioneers and breakthroughs in human history. The Living Logo itself represents new patent-pending software technology and will be the focus of a national awareness campaign backed by Seagate’s largest marketing investment ever.

    In addition to award-winning visual content from Getty Images, Seagate will enable consumers and businesses to view living data from social networks like Facebook, Twitter and other sources in the coming months.

     

     

    Released: January 2015

    Tags:
    Interactive

Dreams of Dalí

Client:
The Dalí Museum
  • Dreams of Dalí

    When a piece of artwork really inspires you, sometimes you just want to jump inside it and wander around. And now you can. 

    “Dreams of Dalí” takes us inside the mind of the legendary surrealist Salvador Dalí by transporting us into one of his early paintings, Archeological Reminiscence of Millet’s “Angelus” (1935). Just put on the virtual-reality headset, and you’ll be able to move around inside the painting in a fully immersive 3-D environment. You’ll look beyond what was depicted in the original frame and even hear Dali’s possible thoughts as he was imagining his surreal world. 

    “We are excited that our partnership with the Dalí Museum has allowed us an opportunity to explore a new way to look at art,” remarked GS&P co-founder Jeff Goodby. “Dalí was a true visionary, and no other artist would be a better fit for this project.”

    “Dreams of Dalí” will be open to the public at the Dalí Museum in St. Petersburg, Florida. A 360-degree-video version of the experience, involving simpler VR gadgets like Google Cardboard or Samsung Gear VR, is also available at dreamsofdali.org. 

    Released: January 2016

    Tags:
    San Francisco, The Dalí Museum, Interactive, Film, Integrated, Mobile, Experiential

Band of Bridges

Client:
Golden Gate National Parks Conservancy
  • Band of Bridges

    As a way to engage virtual tourism to the Bridge’s anniversary, we built the website, Band of Bridges. Our goal with this website is to built the longest bridge in the world. All visitors are invited to use our Google Maps tool to look up any bridge and add it onto the Golden Gate. This digital culmination of bridges will span and connect people and places from every corner of the Earth. 

    Released: January 2017

    Tags:
    San Francisco, Golden Gate National Parks Conservancy, Interactive, Social