#IAmAWitness

Client:
AdCouncil
  • I Am A Witness

    I Am A Witness

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    If a witness speaks up when they see bullying, 60 percent of the time that bullying stops within 10 seconds. So we created a tool to stop bullying: an emoji. 

    The emoji, which is now on every iPhone and Android phone, is a way of combating not just bullying but also any apprehensiveness about stepping in that witnesses may be feeling. A symbol can be a universal message: “I don’t stand for this.” And it can be accessed with the touch of a finger.

    Released: October 2015

    Tags:
    San Francisco, AdCouncil, Print, Integrated, Mobile, Social, Design
  • Manifesto

    Manifesto

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    Prev Next

    If a witness speaks up when they see bullying, 60 percent of the time that bullying stops within 10 seconds. So we created a tool to stop bullying: an emoji. 

    The emoji, which is now on every iPhone and Android phone, is a way of combating not just bullying but also any apprehensiveness about stepping in that witnesses may be feeling. A symbol can be a universal message: “I don’t stand for this.” And it can be accessed with the touch of a finger.

    Released: October 2015

    Tags:
    San Francisco, AdCouncil, Print, Integrated, Mobile, Social, Design

Food Loves Milk

Client:
California Milk Processors Board
  • “Sweet Loves Milk”

    “Sweet Loves Milk”

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    It’s hard for milk to compete with crazy fizzy sodas and neon-colored sports drinks. 

    That is, until you get out a plate of cookies. Who could have a warm chocolate chip cookie without milk? Savages, that’s who. 

    We needed to remind people that milk makes everything taste better. 

    Our campaign celebrated different flavor profiles through loud, beautiful pieces of food porn. We pleased ears, too, with a never-licensed-before track from Flight of the Conchords

    And yes, everyone involved in the making of this campaign put on a lot of weight.

    Released: September 2015

    Tags:
    San Francisco, California Milk Processors Board, Interactive, Film, Print, Integrated, Outdoor, Experiential, Social
  • "Spicy Loves Milk"

    "Spicy Loves Milk"

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    Prev Next

    It’s hard for milk to compete with crazy fizzy sodas and neon-colored sports drinks. 

    That is, until you get out a plate of cookies. Who could have a warm chocolate chip cookie without milk? Savages, that’s who. 

    We needed to remind people that milk makes everything taste better. 

    Our campaign celebrated different flavor profiles through loud, beautiful pieces of food porn. We pleased ears, too, with a never-licensed-before track from Flight of the Conchords

    And yes, everyone involved in the making of this campaign put on a lot of weight.

    Released: September 2015

    Tags:
    San Francisco, California Milk Processors Board, Interactive, Film, Print, Integrated, Outdoor, Experiential, Social

Dreams of Dalí

Client:
The Dalí Museum
  • Dreams of Dalí

    When a piece of artwork really inspires you, sometimes you just want to jump inside it and wander around. And now you can. 

    “Dreams of Dalí” takes us inside the mind of the legendary surrealist Salvador Dalí by transporting us into one of his early paintings, Archeological Reminiscence of Millet’s “Angelus” (1935). Just put on the virtual-reality headset, and you’ll be able to move around inside the painting in a fully immersive 3-D environment. You’ll look beyond what was depicted in the original frame and even hear Dali’s possible thoughts as he was imagining his surreal world. 

    “We are excited that our partnership with the Dalí Museum has allowed us an opportunity to explore a new way to look at art,” remarked GS&P co-founder Jeff Goodby. “Dalí was a true visionary, and no other artist would be a better fit for this project.”

    “Dreams of Dalí” will be open to the public at the Dalí Museum in St. Petersburg, Florida. A 360-degree-video version of the experience, involving simpler VR gadgets like Google Cardboard or Samsung Gear VR, is also available at dreamsofdali.org. 

    Released: January 2016

    Tags:
    San Francisco, The Dalí Museum, Interactive, Film, Integrated, Mobile, Experiential

Unacceptable Acceptance Letters

Client:
The Hunting Ground
  • Reactions

    Reactions

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    One in 5 women and 1 in 16 men will be sexually assaulted at college.

    Those are the horrifying statistics that inspired us to create the “Unacceptable Acceptance Letters” campaign, timed around the month of April, which is Sexual Assault Awareness Month and also the time when acceptance letters go out to incoming freshmen. 

    To share the stories of sexual violence survivors, we created mock acceptance letters from colleges that include details about actual assaults students should plan on being subjected to.

    The inaugural letter appeared with a print-ad buy in the Harvard Crimson timed around the college’s admitted-students weekend. A letter also ran in USA TODAY from Wagatwe Wanjuki, one of the many sexual-assault survivors who stood beside Lady Gaga as she sang the theme song to the documentary The Hunting Ground, “Til It Happens to You,” at the 2016 Oscars. 

    The online films we created capture the moment when college students open their acceptance letters. Leaning into the popular phenomena of today’s teens posting acceptance videos on social media, GS&P and directors Ben and Alex Brewer re-created the viral sensation of college-acceptance-letter videos but with a very dark twist to stress the severity of the sexual-assault epidemic. As the excited new students begin to read their letters aloud, we’re presented with facts from assaults that took place at these colleges, woven into the copy. The spots were shot on iPhones to make them as authentic as possible.

    In partnership with Ultraviolet, the campaign extended to social media, inviting people to join the movement by sharing the online films and acceptance letters using the hashtag #DontAcceptRape. The goal was to gain more signatures supporting survivors and to hold hundreds of colleges accountable for behavior that is unacceptable.

    Released: April 2016

    Tags:
    San Francisco, The Hunting Ground, Integrated, Social
  • Ms. Karthers

    Ms. Karthers

    2 of 7
    Prev Next

    One in 5 women and 1 in 16 men will be sexually assaulted at college.

    Those are the horrifying statistics that inspired us to create the “Unacceptable Acceptance Letters” campaign, timed around the month of April, which is Sexual Assault Awareness Month and also the time when acceptance letters go out to incoming freshmen. 

    To share the stories of sexual violence survivors, we created mock acceptance letters from colleges that include details about actual assaults students should plan on being subjected to.

    The inaugural letter appeared with a print-ad buy in the Harvard Crimson timed around the college’s admitted-students weekend. A letter also ran in USA TODAY from Wagatwe Wanjuki, one of the many sexual-assault survivors who stood beside Lady Gaga as she sang the theme song to the documentary The Hunting Ground, “Til It Happens to You,” at the 2016 Oscars. 

    The online films we created capture the moment when college students open their acceptance letters. Leaning into the popular phenomena of today’s teens posting acceptance videos on social media, GS&P and directors Ben and Alex Brewer re-created the viral sensation of college-acceptance-letter videos but with a very dark twist to stress the severity of the sexual-assault epidemic. As the excited new students begin to read their letters aloud, we’re presented with facts from assaults that took place at these colleges, woven into the copy. The spots were shot on iPhones to make them as authentic as possible.

    In partnership with Ultraviolet, the campaign extended to social media, inviting people to join the movement by sharing the online films and acceptance letters using the hashtag #DontAcceptRape. The goal was to gain more signatures supporting survivors and to hold hundreds of colleges accountable for behavior that is unacceptable.

    Released: April 2016

    Tags:
    San Francisco, The Hunting Ground, Integrated, Social
  • Ms. Roberts

    Ms. Roberts

    3 of 7
    Prev Next

    One in 5 women and 1 in 16 men will be sexually assaulted at college.

    Those are the horrifying statistics that inspired us to create the “Unacceptable Acceptance Letters” campaign, timed around the month of April, which is Sexual Assault Awareness Month and also the time when acceptance letters go out to incoming freshmen. 

    To share the stories of sexual violence survivors, we created mock acceptance letters from colleges that include details about actual assaults students should plan on being subjected to.

    The inaugural letter appeared with a print-ad buy in the Harvard Crimson timed around the college’s admitted-students weekend. A letter also ran in USA TODAY from Wagatwe Wanjuki, one of the many sexual-assault survivors who stood beside Lady Gaga as she sang the theme song to the documentary The Hunting Ground, “Til It Happens to You,” at the 2016 Oscars. 

    The online films we created capture the moment when college students open their acceptance letters. Leaning into the popular phenomena of today’s teens posting acceptance videos on social media, GS&P and directors Ben and Alex Brewer re-created the viral sensation of college-acceptance-letter videos but with a very dark twist to stress the severity of the sexual-assault epidemic. As the excited new students begin to read their letters aloud, we’re presented with facts from assaults that took place at these colleges, woven into the copy. The spots were shot on iPhones to make them as authentic as possible.

    In partnership with Ultraviolet, the campaign extended to social media, inviting people to join the movement by sharing the online films and acceptance letters using the hashtag #DontAcceptRape. The goal was to gain more signatures supporting survivors and to hold hundreds of colleges accountable for behavior that is unacceptable.

    Released: April 2016

    Tags:
    San Francisco, The Hunting Ground, Integrated, Social
  • Mr. Phillips

    Mr. Phillips

    4 of 7
    Prev Next

    One in 5 women and 1 in 16 men will be sexually assaulted at college.

    Those are the horrifying statistics that inspired us to create the “Unacceptable Acceptance Letters” campaign, timed around the month of April, which is Sexual Assault Awareness Month and also the time when acceptance letters go out to incoming freshmen. 

    To share the stories of sexual violence survivors, we created mock acceptance letters from colleges that include details about actual assaults students should plan on being subjected to.

    The inaugural letter appeared with a print-ad buy in the Harvard Crimson timed around the college’s admitted-students weekend. A letter also ran in USA TODAY from Wagatwe Wanjuki, one of the many sexual-assault survivors who stood beside Lady Gaga as she sang the theme song to the documentary The Hunting Ground, “Til It Happens to You,” at the 2016 Oscars. 

    The online films we created capture the moment when college students open their acceptance letters. Leaning into the popular phenomena of today’s teens posting acceptance videos on social media, GS&P and directors Ben and Alex Brewer re-created the viral sensation of college-acceptance-letter videos but with a very dark twist to stress the severity of the sexual-assault epidemic. As the excited new students begin to read their letters aloud, we’re presented with facts from assaults that took place at these colleges, woven into the copy. The spots were shot on iPhones to make them as authentic as possible.

    In partnership with Ultraviolet, the campaign extended to social media, inviting people to join the movement by sharing the online films and acceptance letters using the hashtag #DontAcceptRape. The goal was to gain more signatures supporting survivors and to hold hundreds of colleges accountable for behavior that is unacceptable.

     

     

     

     

     

     

     

     

     

    Released: April 2016

    Tags:
    San Francisco, The Hunting Ground, Integrated, Social
  • Ms. Archer

    Ms. Archer

    5 of 7
    Prev Next

    One in 5 women and 1 in 16 men will be sexually assaulted at college.

    Those are the horrifying statistics that inspired us to create the “Unacceptable Acceptance Letters” campaign, timed around the month of April, which is Sexual Assault Awareness Month and also the time when acceptance letters go out to incoming freshmen. 

    To share the stories of sexual violence survivors, we created mock acceptance letters from colleges that include details about actual assaults students should plan on being subjected to.

    The inaugural letter appeared with a print-ad buy in the Harvard Crimson timed around the college’s admitted-students weekend. A letter also ran in USA TODAY from Wagatwe Wanjuki, one of the many sexual-assault survivors who stood beside Lady Gaga as she sang the theme song to the documentary The Hunting Ground, “Til It Happens to You,” at the 2016 Oscars. 

    The online films we created capture the moment when college students open their acceptance letters. Leaning into the popular phenomena of today’s teens posting acceptance videos on social media, GS&P and directors Ben and Alex Brewer re-created the viral sensation of college-acceptance-letter videos but with a very dark twist to stress the severity of the sexual-assault epidemic. As the excited new students begin to read their letters aloud, we’re presented with facts from assaults that took place at these colleges, woven into the copy. The spots were shot on iPhones to make them as authentic as possible.

    In partnership with Ultraviolet, the campaign extended to social media, inviting people to join the movement by sharing the online films and acceptance letters using the hashtag #DontAcceptRape. The goal was to gain more signatures supporting survivors and to hold hundreds of colleges accountable for behavior that is unacceptable.

    Released: April 2016

    Tags:
    San Francisco, The Hunting Ground, Integrated, Social
  • Mr. Poulten

    Mr. Poulten

    6 of 7
    Prev Next

    One in 5 women and 1 in 16 men will be sexually assaulted at college.

    Those are the horrifying statistics that inspired us to create the “Unacceptable Acceptance Letters” campaign, timed around the month of April, which is Sexual Assault Awareness Month and also the time when acceptance letters go out to incoming freshmen. 

    To share the stories of sexual violence survivors, we created mock acceptance letters from colleges that include details about actual assaults students should plan on being subjected to.

    The inaugural letter appeared with a print-ad buy in the Harvard Crimson timed around the college’s admitted-students weekend. A letter also ran in USA TODAY from Wagatwe Wanjuki, one of the many sexual-assault survivors who stood beside Lady Gaga as she sang the theme song to the documentary The Hunting Ground, “Til It Happens to You,” at the 2016 Oscars. 

    The online films we created capture the moment when college students open their acceptance letters. Leaning into the popular phenomena of today’s teens posting acceptance videos on social media, GS&P and directors Ben and Alex Brewer re-created the viral sensation of college-acceptance-letter videos but with a very dark twist to stress the severity of the sexual-assault epidemic. As the excited new students begin to read their letters aloud, we’re presented with facts from assaults that took place at these colleges, woven into the copy. The spots were shot on iPhones to make them as authentic as possible.

    In partnership with Ultraviolet, the campaign extended to social media, inviting people to join the movement by sharing the online films and acceptance letters using the hashtag #DontAcceptRape. The goal was to gain more signatures supporting survivors and to hold hundreds of colleges accountable for behavior that is unacceptable.

    Released: April 2016

    Tags:
    San Francisco, The Hunting Ground, Integrated, Social
  • Ms. Wilkinson

    Ms. Wilkinson

    7 of 7
    Prev Next

    One in 5 women and 1 in 16 men will be sexually assaulted at college.

    Those are the horrifying statistics that inspired us to create the “Unacceptable Acceptance Letters” campaign, timed around the month of April, which is Sexual Assault Awareness Month and also the time when acceptance letters go out to incoming freshmen. 

    To share the stories of sexual violence survivors, we created mock acceptance letters from colleges that include details about actual assaults students should plan on being subjected to.

    The inaugural letter appeared with a print-ad buy in the Harvard Crimson timed around the college’s admitted-students weekend. A letter also ran in USA TODAY from Wagatwe Wanjuki, one of the many sexual-assault survivors who stood beside Lady Gaga as she sang the theme song to the documentary The Hunting Ground, “Til It Happens to You,” at the 2016 Oscars. 

    The online films we created capture the moment when college students open their acceptance letters. Leaning into the popular phenomena of today’s teens posting acceptance videos on social media, GS&P and directors Ben and Alex Brewer re-created the viral sensation of college-acceptance-letter videos but with a very dark twist to stress the severity of the sexual-assault epidemic. As the excited new students begin to read their letters aloud, we’re presented with facts from assaults that took place at these colleges, woven into the copy. The spots were shot on iPhones to make them as authentic as possible.

    In partnership with Ultraviolet, the campaign extended to social media, inviting people to join the movement by sharing the online films and acceptance letters using the hashtag #DontAcceptRape. The goal was to gain more signatures supporting survivors and to hold hundreds of colleges accountable for behavior that is unacceptable.

    Released: April 2016

    Tags:
    San Francisco, The Hunting Ground, Integrated, Social