When It’s On, It’s On.

Client:
NFL Network
  • Miracle of Life

    Miracle of Life

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    When it’s on. It’s on. 

    NFL Network’s Thursday Night Football needed to differentiate the franchise, capture a broader audience, go younger, and show how no matter when life's moments happen, the party is on and Game is on. So, for our inaugural campaign, “When it’s on. It’s on,” we set out to remind fans that nothing should get in the way of football.

    The launch spot, “Miracle of Life,” tells the intimate story of a woman giving birth. All is right with the world until she realizes it’s Thursday night and the game is on. 

    “Conference Call” opens up on a group of dejected office workers on a late-night call with their boss. They soon discover that the feeling in the room has less to do with the call and more to do with the Thursday Night Football game they’re watching on their phones.   

    Released: August 2017

    Tags:
    San Francisco, NFL Network , Film
  • Conference Call

    Conference Call

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    When it’s on. It’s on. 

    NFL Network’s Thursday Night Football needed to differentiate the franchise, capture a broader audience, go younger, and show how no matter when life's moments happen, the party is on and Game is on. So, for our inaugural campaign, “When it’s on. It’s on,” we set out to remind fans that nothing should get in the way of football.

    The launch spot, “Miracle of Life,” tells the intimate story of a woman giving birth. All is right with the world until she realizes it’s Thursday night and the game is on. 

    “Conference Call” opens up on a group of dejected office workers on a late-night call with their boss. They soon discover that the feeling in the room has less to do with the call and more to do with the Thursday Night Football game they’re watching on their phones.   

     

    Released: August 2017

    Tags:
    San Francisco, NFL Network , Film

Why Did She?

Client:
Gradifi
  • Why Did She?

    Why Did She?

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    Today our country owes more in student debt than it does in credit-card debt or car-loan debt. In fact, this generation owes more in student loans than any other generation in history. And Gradifi is here to help.

    Gradifi lets employers and former students pay off debt together. So companies are better able to attract and retain young talent, and students have someone to help them with their debt burdens. This spot reminds employees why students took on this debt in the first place when it says, “They did it to work for you.”

    The campaign includes a long-form film, a series of striking print ads, and TV and radio spots, all of which conclude with the same tagline: “Gradifi is gratitude.”

    Released: September 2017

    Tags:
    San Francisco, Gradifi , Film
  • Sophie

    Sophie

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    Today our country owes more in student debt than it does in credit-card debt or car-loan debt. In fact, this generation owes more in student loans than any other generation in history. And Gradifi is here to help.

    Gradifi lets employers and former students pay off debt together. So companies are better able to attract and retain young talent, and students have someone to help them with their debt burdens. This spot reminds employees why students took on this debt in the first place when it says, “They did it to work for you.”

    The campaign includes a long-form film, a series of striking print ads, and TV and radio spots, all of which conclude with the same tagline: “Gradifi is gratitude.”

    Released: September 2017

    Tags:
    San Francisco, Gradifi , Film

I Am The New Creative

Client:
Adobe
  • New Creatives Case Study

    New Creatives Case Study

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    When Adobe replaced their popular creative software with the subscription-based Creative Cloud, they were launching an entirely new way of using their product.

    So we decided to launch an entirely new type of customer.

    Today’s creatives aren’t just one thing; they are multidisciplinary artists. We needed to show what is possible now that all Adobe’s tools are bundled together.

    To win them over, we put our customers at the center of an integrated campaign, projecting their crowdsourced self-portraits onto their faces and thereby showing art and artist together.

    * An online spot declared, “I Am the New Creative,” and contained embedded links that connected directly to the featured artist’s portfolio.

    * Posters were distributed to featured artists.

    * The website, iamthenewcreative.com, encouraged artists to submit portraits and become part of the campaign.

    * Adobe donated its global social media network to showcase the New Creatives’ work to more than 16 million potential viewers online.

    By putting creatives at the center, we dramatically increased visits to artists’ portfolios. Positive sentiment toward Adobe Creative Cloud increased on social media. And the creative themselves became our best and most effective ambassadors of a new way of working. 

    Released: April 2014

    Tags:
    San Francisco, Adobe, Film, Print, Integrated, Social, Design
  • Web Film: “I Am the New Creative”

    Web Film: “I Am the New Creative”

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    Creatives today do a little bit of everything, from illustration to filmmaking to web design. This film celebrates how all these different disciplines are coming together. 

    In it a series of artists are shown with their work projected across their faces. Artists who appear include Joshua Davis, Dylan Roscover, Anita Fontaine, Jeremy Fish and Alejandro Chavetta. Additional artwork was also crowdsourced from Behance, an online platform that showcases photography, graphic design, illustration and fashion.

    Released: September 2013

    Tags:
    San Francisco, Adobe, Film, Print, Integrated, Social, Design
  • “I Am The New Creative” Behind-The-Scenes

    “I Am The New Creative” Behind-The-Scenes

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    When Adobe replaced their popular creative software with the subscription-based Creative Cloud, they were launching an entirely new way of using their product.

    So we decided to launch an entirely new type of customer.

    Today’s creatives aren’t just one thing; they are multidisciplinary artists. We needed to show what is possible now that all of Adobe’s tools are bundled together.

    To win them over, we put our customers at the center of an integrated campaign, projecting their crowdsourced self-portraits onto their faces and thereby showing art and artist together.

    * An online spot declared, “I Am the New Creative,” and contained embedded links that connected directly to the featured artist’s portfolio.

    * Posters were distributed to featured artists.

    * The website iamthenewcreative.com encouraged artists to submit portraits and become part of the campaign.

    * Adobe donated its global social media network to showcase the New Creatives’ work to more than 16 million potential viewers online.

    Released: October 2013

    Tags:
    San Francisco, Adobe, Film, Print, Integrated, Social, Design
  • Print: “Eric Kallman” & “Jeff Benjamin”

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    If you attended the 2014 Cannes Lions International Festival of Creativity, you saw some of the world’s most awarded and respected advertising illuminati featured in Adobe’s “New Creatives” campaign.

    The print work used the faces of six of the industry’s most respected professionals as palimpsests for collaborations with up-and-coming artists within the Adobe Behance community. Each creative professional partnered with an emerging artist to conjure up a design that reflected both the professional’s most famous ad campaigns and their unique personalities. The professionals’ faces were then painted white, and the designs were projected onto them.

    Tags:
    San Francisco, Adobe, Film, Print, Integrated, Social, Design
  • Print: “Alex Trochut” & “Fernanda Romano”

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    If you attended the 2014 Cannes Lions International Festival of Creativity, you saw some of the world’s most awarded and respected advertising illuminati featured in Adobe's “New Creatives” campaign.

    The print work used the faces of six of the industry’s most respected professionals as palimpsests for collaborations with up-and-coming artists within the Adobe Behance community. Each creative professional partnered with an emerging artist to conjure up a design that reflected both the professional’s most famous ad campaigns and their unique personalities. The professionals’ faces were then painted white, and the designs were projected onto them.

    The esteemed creatives included Jeff Benjamin (J. Walter Thompson), PJ Pereira (Pereira & O’Dell), Eric Kallman (Goodby Silverstein & Partners), Fernanda Romano (Naked), Mick Ebeling (Not Impossible Labs) and Alex Trochut. Collectively, the group has won over 110 Cannes Lions and 14 Grand Prix.

    The creative partnerships include the following:

    * Jeff Benjamin working with Vault49 to turn his face into the “subservient chicken” he made famous for Burger King

    * Mike Ebeling also worked with Vault49 to interpret his open-source invention that allows paralyzed artists to create art through eye movement

    * Eric Kallman joining Adhemas Batista to re-create Kallman’s work for Pizza Hut, Skittles and the mega-successful Old Spice campaign

    * PJ Pereira and Doug Alves paying homage to Pereira’s latest book, Gods of Both Worlds (about Brazilian folklore), by projecting a traditional Brazilian deity mask

    * Fernanda Romano teaming up with Yema Yema to showcase Romano’s vivacious personality through design

    * Designer Alex Trochut created his own design

    The ads ran in the official Cannes welcome booklet, in the Lions Daily News, on distributed posters and fliers, on out-of-home LED screens along the Promenade de la Croisette, through online social content, inside the Palais entrance and at the Adobe welcome party.

    Tags:
    San Francisco, Adobe, Film, Print, Integrated, Social, Design
  • Print: “PJ Pereira” & “Mick Ebling”

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    Prev Next

    If you attended the 2014 Cannes Lions International Festival of Creativity, you saw some of the world’s most awarded and respected advertising illuminati featured in Adobe's “New Creatives” campaign.

    The print work used the faces of six of the industry’s most respected professionals as palimpsests for collaborations with up-and-coming artists within the Adobe Behance community. Each creative professional partnered with an emerging artist to conjure up a design that reflected both the professional’s most famous ad campaigns and their unique personalities. The professionals’ faces were then painted white, and the designs were projected onto them.

    The esteemed creatives included Jeff Benjamin (J. Walter Thompson), PJ Pereira (Pereira & O’Dell), Eric Kallman (Goodby Silverstein & Partners), Fernanda Romano (Naked), Mick Ebeling (Not Impossible Labs) and Alex Trochut. Collectively, the group has won over 110 Cannes Lions and 14 Grand Prix.

    The creative partnerships include the following:

    * Jeff Benjamin working with Vault49 to turn his face into the “subservient chicken” he made famous for Burger King

    * Mike Ebeling also worked with Vault49 to interpret his open-source invention that allows paralyzed artists to create art through eye movement

    * Eric Kallman joining Adhemas Batista to re-create Kallman’s work for Pizza Hut, Skittles and the mega-successful Old Spice campaign

    * PJ Pereira and Doug Alves paying homage to Pereira’s latest book, Gods of Both Worlds (about Brazilian folklore), by projecting a traditional Brazilian deity mask

    * Fernanda Romano teaming up with Yema Yema to showcase Romano’s vivacious personality through design

    * Designer Alex Trochut created his own design

    The ads ran in the official Cannes welcome booklet, in the Lions Daily News, on distributed posters and fliers, on out-of-home LED screens along the Promenade de la Croisette, through online social content, inside the Palais entrance and at the Adobe welcome party.

    Tags:
    San Francisco, Adobe, Film, Print, Integrated, Social, Design

Emily’s Oz

Client:
Comcast/XFINITY
  • TV Spot: “Emily’s Oz”

    Aired during the 2015 Academy Awards, a 60-second commercial called “Emily’s Oz” sparked a conversation about how people with disabilities enjoy entertainment.

    Comcast teamed up with GS&P New York to create the spot, which illustrates what a person who is blind sees in their head when they watch their favorite movie. “Emily’s Oz” brings to life The Wizard of Oz according to Emily, a seven-year-old girl who was born blind.

    Comcast and GS&P worked on the campaign with director Andreas Nilsson and some of Hollywood’s top set designers and makeup artists. The spot features a voice-over by two-time Academy Award–winner Robert Redford.

    The commercial directed viewers to EmilysOz.com, where they can watch a short documentary about Emily’s story and how her vision came to life. The site also explains the technology behind Comcast’s accessibility services.

    The talking guide that is featured in the spot is the latest in a series of innovations created in the Comcast Accessibility Lab. Comcast created, in addition to voice guidance and one-touch access to closed captioning, an online help-and-support resource for XFINITY customers looking for information about accessibility-related topics.

    “We want to create opportunities for people who love film and television but who might not have the opportunity to experience it to its fullest,” said Tom Wlodkowski, who was hired as Comcast’s vice president of audience in 2012 to focus on the usability of the company’s products and services for people with disabilities. 

    Released: February 2015

    Tags:
    Comcast/XFINITY, Film