Shop the World - Shop A Song

Client:
eBay
  • Tik Tok

    Tik Tok

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    You can seriously shop anything with eBay’s new collections. No matter what you love or what inspires you, eBay has a specially curated collection to match. 

    We wanted to prove this by letting people shop something really unusual. Introducing “Shop a Song.”

    We took fun songs and broke down their lyrics into items you can buy on eBay. Clicking on the items leads to a live search at eBay.com. So our videos are shoppable too. We waded through hundreds of songs to find our five favorites. We needed tracks that had great momentum and that provided a chance to have fun with the way the lyrics are interpreted.

    This project really messed with our heads. It changed the way we listen to music. Suddenly we imagine every lyric as something that you can buy on eBay. We’re choosing to see this as a good thing. 

    The campaign received wonderful press attention with Adweek calling it  "glorious" and Campaign describing it as "clever."

     

    Released: September 2015

    Tags:
    San Francisco, Film
  • My House

    My House

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    With eBay, anything and everything is shoppable. No matter what you love or what inspires you, eBay has a specially curated collection to match. 

    Now, with the new campaign from Goodby Silverstein & Partners, you can even shop a song.

    For these online videos, songs were broken down by their lyrics into items you can buy on eBay. Clicking on the items leads to a live, shoppable search at eBay.com.

    In order to find songs with great momentum and that provided a chance to have fun with the way the lyrics are interpreted, thousands of songs were waded through. Ultimately, the following five songs were selected:

    “Tik Tok” by Ke$ha
    “Only The Good Die Young” by Billy Joel
    “Riptide” by Vance Joy
    “Shine On” by Florida Georgia
    “My House”, the brand new track from Warren G.

    The campaign has a fun on-site element, too. Each YouTube video has a link to an eBay collection of all the items from the song. Check out those collections here:

    • Riptide Collection
    • Tik Tok Collection
    • Only the Good Die Young Collection
    • Shine On Collection
    • My House Collection

    Released: September 2015

    Tags:
    San Francisco, Film
  • Only the Good Die Young

    Only the Good Die Young

    3 of 3
    Prev Next

    With eBay, anything and everything is shoppable. No matter what you love or what inspires you, eBay has a specially curated collection to match. 

    Now, with the new campaign from Goodby Silverstein & Partners, you can even shop a song.

    For these online videos, songs were broken down by their lyrics into items you can buy on eBay. Clicking on the items leads to a live, shoppable search at eBay.com.

    In order to find songs with great momentum and that provided a chance to have fun with the way the lyrics are interpreted, thousands of songs were waded through. Ultimately, the following five songs were selected:

    “Tik Tok” by Ke$ha
    “Only The Good Die Young” by Billy Joel
    “Riptide” by Vance Joy
    “Shine On” by Florida Georgia
    “My House”, the brand new track from Warren G.

    The campaign has a fun on-site element, too. Each YouTube video has a link to an eBay collection of all the items from the song. Check out those collections here:

    • Riptide Collection
    • Tik Tok Collection
    • Only the Good Die Young Collection
    • Shine On Collection
    • My House Collection

    Released: September 2015

    Tags:
    San Francisco, Film

Photoshop 25th Anniversary

Client:
Adobe
  • TV Spot: “Dream On”

    To celebrate Photoshop’s 25th anniversary, we created a film made entirely from Photoshop files.

    Utilizing existing art made by members of Behance (the Adobe-owned creative network) and images from famous movies, the film was animated layer by layer, showing off the software’s contribution to the creative world in powerful and unexpected ways.

    Built around Aerosmith’s iconic song “Dream On,” the film is living proof that Photoshop is for more than retouching celebrity photos or creating fun Internet memes; it’s an amazing tool that helps countless artists bring their imaginations to life.

    The spot premiered during the Oscars to great fanfare, and it celebrated and inspired a whole new generation of digital artists to “dream on.”

    Released: February 2015

    Tags:
    San Francisco, Adobe, Film

Wingtoberfest "Subtitles"

Client:
SONIC Drive-In
  • TV Spot "Wingtoberfest"

    SONIC’s iconic Two Guys had proudly presented many delicious deals before, but never in German. This seemed like a shame. So to promote Wingtoberfest, a promotion for half-price chicken wings, the Two Guys communicated in 100 percent Oktoberfest-appropriate German with the help of a patient German vocal coach and a serious number of subtitles. 

     

    Released: October 2015

    Tags:
    San Francisco, SONIC Drive-In, Film

Sonic Rollerdogs

Client:
SONIC Drive-In
  • Web film: Rollerdogs

    SONIC Drive-In wanted to get the attention of folks who were settling for hot dogs at big-box-retailer cafés and convenience stores. This web film reminded hot dog lovers that there is a better choice out there, just in time for National Hot Dog Month.

     

    Released: July 2015

    Tags:
    San Francisco, SONIC Drive-In, Film