Photoshop 25th Anniversary

Client:
Adobe
  • TV Spot: “Dream On”

    To celebrate Photoshop’s 25th anniversary, we created a film made entirely from Photoshop files.

    Utilizing existing art made by members of Behance (the Adobe-owned creative network) and images from famous movies, the film was animated layer by layer, showing off the software’s contribution to the creative world in powerful and unexpected ways.

    Built around Aerosmith’s iconic song “Dream On,” the film is living proof that Photoshop is for more than retouching celebrity photos or creating fun Internet memes; it’s an amazing tool that helps countless artists bring their imaginations to life.

    The spot premiered during the Oscars to great fanfare, and it celebrated and inspired a whole new generation of digital artists to “dream on.”

    Released: February 2015

    Tags:
    San Francisco, Adobe, Film

Wingtoberfest "Subtitles"

Client:
SONIC Drive-In
  • TV Spot "Wingtoberfest"

    SONIC’s iconic Two Guys had proudly presented many delicious deals before, but never in German. This seemed like a shame. So to promote Wingtoberfest, a promotion for half-price chicken wings, the Two Guys communicated in 100 percent Oktoberfest-appropriate German with the help of a patient German vocal coach and a serious number of subtitles. 

     

    Released: October 2015

    Tags:
    San Francisco, SONIC Drive-In, Film

Sonic Rollerdogs

Client:
SONIC Drive-In
  • Web film: Rollerdogs

    SONIC Drive-In wanted to get the attention of folks who were settling for hot dogs at big-box-retailer cafés and convenience stores. This web film reminded hot dog lovers that there is a better choice out there, just in time for National Hot Dog Month.

     

    Released: July 2015

    Tags:
    San Francisco, SONIC Drive-In, Film

Imposters 2015

Client:
Foster Farms
  • TV Spot "Herbalist"

    TV Spot "Herbalist"

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    Foster Farms has a long running existing campaign. Everybody who knows the chickens love them. In this commercial, the chickens try to convince an Herbalist to help them out and make them natural, so they can become Foster Farms chickens. And as usual, it doesn't work.

    By treating the chicken as actors, instead of puppets, and putting them in unfamiliar cinematic locations to carry out their plans, the campaign gets a more modern update.

    Released: June 2015

    Tags:
    San Francisco, Film
  • TV Spot "Skateboarding"

    TV Spot "Skateboarding"

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    Released: July 2015

    Tags:
    San Francisco, Film