Let's Be Honest

Client:
The Honest Company
  • Let's Be Honest

    GS&P partnered with the Honest Company to launch the Honest Beauty brand campaign. The beauty category seemed to have only one definition of what it is to be beautiful. We didn’t buy that at all. This led to a movement in which women were invited to share their own expressions of beauty using #LetsBeHonest. 

     “Lots of beauty brands are trying to dictate what is and isn’t beautiful. But why don’t we get women to tell us?” said Margaret Johnson, executive creative director. “We don’t wear makeup just because we’re going to work—sometimes we wear makeup because we don’t want our boss to know we’re hungover. We don’t wear makeup just because we’re going out—sometimes we wear makeup to make an ex jealous. #LetsBeHonest celebrates all the honest reasons behind why we create our own looks, and soon they’ll be showcased in the world’s first honest look book.”

    The project was a wonderful opportunity for us to partner creatively with Jessica Alba and the rest of the Honest team, to build on the success of the Honest Company and to break into the beauty category. 

    Together we can evolve the definition of “beautiful,” if we even need one. 

     

     

    Released: November 2015

    Tags:
    Film

Dreams of Dalí

Client:
The Dalí Museum
  • Dreams of Dalí

    When a piece of artwork really inspires you, sometimes you just want to jump inside it and wander around. And now you can. 

    “Dreams of Dalí” takes us inside the mind of the legendary surrealist Salvador Dalí by transporting us into one of his early paintings, Archeological Reminiscence of Millet’s “Angelus” (1935). Just put on the virtual-reality headset, and you’ll be able to move around inside the painting in a fully immersive 3-D environment. You’ll look beyond what was depicted in the original frame and even hear Dali’s possible thoughts as he was imagining his surreal world. 

    “We are excited that our partnership with the Dalí Museum has allowed us an opportunity to explore a new way to look at art,” remarked GS&P co-founder Jeff Goodby. “Dalí was a true visionary, and no other artist would be a better fit for this project.”

    “Dreams of Dalí” will be open to the public at the Dalí Museum in St. Petersburg, Florida. A 360-degree-video version of the experience, involving simpler VR gadgets like Google Cardboard or Samsung Gear VR, is also available at dreamsofdali.org. 

    Released: January 2016

    Tags:
    San Francisco, The Dalí Museum, Interactive, Film, Integrated, Mobile, Experiential

Love the Outside

Client:
Marmot
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    In Marmot’s first-ever Super Bowl spot, there are no incredible outdoor athletes scaling rock faces, outracing avalanches or summiting the tallest peaks. Instead, you’re introduced to an approachable outdoor brand that just wants you to fall in love with the outside. In the 30-second commercial, Marmot introduces its adorable new marmot mascot (sporting a Marmot jacket) as it shares outdoor adventures with a new friend, like hiking through the woods, making pine-needle angels, roasting marshmallows by the campfire and fishing. As they enjoy the perfect day outside, their relationship deepens. But as it turns out, marmots don’t kiss on the first date! Or do they? 

    Watch the online version for a totally new ending that shows that you really can fall in love with the outside. The spot also features the song “Friends” by Flight of the Conchords; it was their first national commercial for a brand and their first Super Bowl appearance ever. 

    Released: February 2016

    Tags:
    San Francisco, Marmot, Film
  • 2 of 2
    Prev Next

    In Marmot’s first-ever Super Bowl spot, there are no incredible outdoor athletes scaling rock faces, outracing avalanches or summiting the tallest peaks. Instead, you’re introduced to an approachable outdoor brand that just wants you to fall in love with the outside. In the 30-second commercial, Marmot introduces its adorable new marmot mascot (sporting a Marmot jacket) as it shares outdoor adventures with a new friend, like hiking through the woods, making pine-needle angels, roasting marshmallows by the campfire and fishing. As they enjoy the perfect day outside, their relationship deepens. But as it turns out, marmots don’t kiss on the first date! Or do they? 

    Watch the online version for a totally new ending that shows that you really can fall in love with the outside. The spot also features the song “Friends” by Flight of the Conchords; it was their first national commercial for a brand and their first Super Bowl appearance ever. 

    Released: February 2016

    Tags:
    San Francisco, Marmot, Film

The Gambler

Client:
Adobe
  • “The Gambler”

    Every year marketers line up to drop millions on the hope that their ads will stick out during the Super Bowl. And if they haven’t done their research, it’s an awfully big gamble. Do you know what your marketing is doing? Adobe can help.

     

    Released: February 2016

    Tags:
    San Francisco, Adobe, Film