On January 30, 2016, at 7:25 p.m., just in time for Super Bowl 50, The Bay Lights were relit and became a permanent part of the western span of the Bay Bridge.
In partnership with ILLUMINATE, we created a 30-second video to celebrate the relighting and welcome back the iconic light sculpture. The entire commercial was created in-house at GS&P, including the music, logo, sound design, visuals and editing. “There is a lot of love for The Bay Lights project,” said PJ Koll, director of GS&P’s internal production studio.
“The commercial … is not only respectful of The Bay Lights art but is a true love letter to the entire city of San Francisco,” said Ben Davis, founder and chief visionary officer of ILLUMINATE, the nonprofit presenting organization for The Bay Lights.
Released: December 2015