Is anybody watching your commercial?

Client:
Adobe

Emily’s Oz

Client:
Comcast/XFINITY
  • TV Spot: “Emily’s Oz”

    Aired during the 2015 Academy Awards, a 60-second commercial called “Emily’s Oz” sparked a conversation about how people with disabilities enjoy entertainment.

    Comcast teamed up with GS&P New York to create the spot, which illustrates what a person who is blind sees in their head when they watch their favorite movie. “Emily’s Oz” brings to life The Wizard of Oz according to Emily, a seven-year-old girl who was born blind.

    Comcast and GS&P worked on the campaign with director Andreas Nilsson and some of Hollywood’s top set designers and makeup artists. The spot features a voice-over by two-time Academy Award–winner Robert Redford.

    The commercial directed viewers to EmilysOz.com, where they can watch a short documentary about Emily’s story and how her vision came to life. The site also explains the technology behind Comcast’s accessibility services.

    The talking guide that is featured in the spot is the latest in a series of innovations created in the Comcast Accessibility Lab. Comcast created, in addition to voice guidance and one-touch access to closed captioning, an online help-and-support resource for XFINITY customers looking for information about accessibility-related topics.

    “We want to create opportunities for people who love film and television but who might not have the opportunity to experience it to its fullest,” said Tom Wlodkowski, who was hired as Comcast’s vice president of audience in 2012 to focus on the usability of the company’s products and services for people with disabilities. 

    Released: February 2015

    Tags:
    Comcast/XFINITY, Film

Shop the World - Shop A Song

Client:
eBay
  • Tik Tok

    Tik Tok

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    You can seriously shop anything with eBay’s new collections. No matter what you love or what inspires you, eBay has a specially curated collection to match. 

    We wanted to prove this by letting people shop something really unusual. Introducing “Shop a Song.”

    We took fun songs and broke down their lyrics into items you can buy on eBay. Clicking on the items leads to a live search at eBay.com. So our videos are shoppable too. We waded through hundreds of songs to find our five favorites. We needed tracks that had great momentum and that provided a chance to have fun with the way the lyrics are interpreted.

    This project really messed with our heads. It changed the way we listen to music. Suddenly we imagine every lyric as something that you can buy on eBay. We’re choosing to see this as a good thing. 

    The campaign received wonderful press attention with Adweek calling it  "glorious" and Campaign describing it as "clever."

     

    Released: September 2015

    Tags:
    San Francisco, Film
  • My House

    My House

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    With eBay, anything and everything is shoppable. No matter what you love or what inspires you, eBay has a specially curated collection to match. 

    Now, with the new campaign from Goodby Silverstein & Partners, you can even shop a song.

    For these online videos, songs were broken down by their lyrics into items you can buy on eBay. Clicking on the items leads to a live, shoppable search at eBay.com.

    In order to find songs with great momentum and that provided a chance to have fun with the way the lyrics are interpreted, thousands of songs were waded through. Ultimately, the following five songs were selected:

    “Tik Tok” by Ke$ha
    “Only The Good Die Young” by Billy Joel
    “Riptide” by Vance Joy
    “Shine On” by Florida Georgia
    “My House”, the brand new track from Warren G.

    The campaign has a fun on-site element, too. Each YouTube video has a link to an eBay collection of all the items from the song. Check out those collections here:

    • Riptide Collection
    • Tik Tok Collection
    • Only the Good Die Young Collection
    • Shine On Collection
    • My House Collection

    Released: September 2015

    Tags:
    San Francisco, Film
  • Only the Good Die Young

    Only the Good Die Young

    3 of 3
    Prev Next

    With eBay, anything and everything is shoppable. No matter what you love or what inspires you, eBay has a specially curated collection to match. 

    Now, with the new campaign from Goodby Silverstein & Partners, you can even shop a song.

    For these online videos, songs were broken down by their lyrics into items you can buy on eBay. Clicking on the items leads to a live, shoppable search at eBay.com.

    In order to find songs with great momentum and that provided a chance to have fun with the way the lyrics are interpreted, thousands of songs were waded through. Ultimately, the following five songs were selected:

    “Tik Tok” by Ke$ha
    “Only The Good Die Young” by Billy Joel
    “Riptide” by Vance Joy
    “Shine On” by Florida Georgia
    “My House”, the brand new track from Warren G.

    The campaign has a fun on-site element, too. Each YouTube video has a link to an eBay collection of all the items from the song. Check out those collections here:

    • Riptide Collection
    • Tik Tok Collection
    • Only the Good Die Young Collection
    • Shine On Collection
    • My House Collection

    Released: September 2015

    Tags:
    San Francisco, Film