Let's Be Honest

Client:
The Honest Company
  • Let's Be Honest

    GS&P partnered with the Honest Company to launch the Honest Beauty brand campaign. The beauty category seemed to have only one definition of what it is to be beautiful. We didn’t buy that at all. This led to a movement in which women were invited to share their own expressions of beauty using #LetsBeHonest. 

     “Lots of beauty brands are trying to dictate what is and isn’t beautiful. But why don’t we get women to tell us?” said Margaret Johnson, executive creative director. “We don’t wear makeup just because we’re going to work—sometimes we wear makeup because we don’t want our boss to know we’re hungover. We don’t wear makeup just because we’re going out—sometimes we wear makeup to make an ex jealous. #LetsBeHonest celebrates all the honest reasons behind why we create our own looks, and soon they’ll be showcased in the world’s first honest look book.”

    The project was a wonderful opportunity for us to partner creatively with Jessica Alba and the rest of the Honest team, to build on the success of the Honest Company and to break into the beauty category. 

    Together we can evolve the definition of “beautiful,” if we even need one. 

     

     

    Released: November 2015

    Tags:
    Film

Client:
ILLUMINATE
  • TV Spot: Welcome Back the Bay Lights

    On January 30, 2016, at 7:25 p.m., just in time for Super Bowl 50, The Bay Lights were relit and became a permanent part of the western span of the Bay Bridge.

    In partnership with ILLUMINATE, we created a 30-second video to celebrate the relighting and welcome back the iconic light sculpture. The entire commercial was created in-house at GS&P, including the music, logo, sound design, visuals and editing. “There is a lot of love for The Bay Lights project,” said PJ Koll, director of GS&P’s internal production studio. 

    “The commercial … is not only respectful of The Bay Lights art but is a true love letter to the entire city of San Francisco,” said Ben Davis, founder and chief visionary officer of ILLUMINATE, the nonprofit presenting organization for The Bay Lights

     

     

    Released: December 2015

    Tags:
    San Francisco, ILLUMINATE, Film

9/11 Moment of Reflection

Client:
Goodby Silverstein & Partners
  • App: 911 Moment of Reflection

    On September 11, 2015, GS&P launched the mobile app “9:11 Moment of Reflection,” designed to turn the painful memories of 9/11 into something positive.

    Creative director Adam Reeves and senior art director Carlo Barreto, both former New Yorkers, came up with the app. “While we were at lunch after a rather challenging morning at work, we started to talk about how we overcome challenges in life” said Barreto. “We wanted to share what helps us deal,” added Reeves, “specifically around the tragedy of one of the cities we both love and have strong ties to.”

    Barreto illustrated the entire project himself, and the app was the built by the agency’s BETA Group. Similar to how some people make a wish at 11:11, the app leverages the two times that 9:11 appears on the clock daily and turns them into a moment of peaceful reflection, with musing tones, elegant animation and inspirational quotes about forgiveness and unity. 

    While the app is downloadable for free, it provides a donation link to the Newseum in Washington, DC, where a permanent exhibition honors the brave journalists who covered the 9/11 attacks. 

    Released: September 2015

    Tags:
    San Francisco, Goodby Silverstein & Partners, Interactive, Mobile

Our Tam

Client:
Golden Gate National Parks Conservancy
  • Mobile: “Our Tam”

    For people living in the San Francisco Bay Area, Mount Tamalpais is more than just a mountain. It’s a cherished open space that encompasses some of the most beautiful, ecologically rich and well-loved trails and parklands in the region.

    The birthplace of mountain biking and a source of inspiration for singers, songwriters, artists and filmmakers, Mt. Tam and its watershed are also a critical source of drinking water for 75% of Marin County’s population.

    As part of “One Tam,” a campaign to boost community support and care for Mt. Tam’s treasured resources, the Tamalpais Lands Collaborative (TLC) has launched OurTam.org , a stunning, interactive 3-D re-creation of Mt. Tam.

    Through the website, people visiting Mt. Tam in person can pinpoint their location on the mountain using their phones, or they can add memories from their computers at home in the form of text, photos or videos.

    Once visitors have “left their mark” on the mountain, they can read and enjoy memories shared by fellow Mt. Tam lovers and supporters. The goal of the program is to encourage 10,000 people and organizations to add their voices to the virtual mountain and demonstrate how important a healthy Mt. Tam is to the Marin County community and beyond.

    FW named "One Tam" Mobile Site of the Day.

     

    Released: March 2015

    Tags:
    San Francisco, Golden Gate National Parks Conservancy, Interactive, Mobile