Golden Gate Bridge’s 75th Anniversary

Client:
Golden Gate National Parks Conservancy
  • May 27th, 2012 marked the San Francisco Golden Gate Bridge’s 75th anniversary. Goodby Silverstein & Partners, an ad agency founded in San Francisco, has had a long-standing relationship with the Golden Gate National Parks Conservancy.

    Rich Silverstein served for fifteen years on the board of the Golden Gate National Parks Conservancy, where he helped make them into a brand that is the envy of our country’s park system.

    For the bridge’s 75th anniversary, we challenged ourselves to have people see the bridge, one of the most photographed and iconic American symbols, in a way they never had before.

    GS&P’s photographer and senior art director, Claude Shade, was granted access to areas of the bridge that are otherwise strictly off-limits. The shots offer never-before-seen angles of the Bridge’s classic art deco architecture. The photos were then doctored to stay in-theme with the iconic bold “international orange” color and color blocking aesthetic Rich Silverstein made famous in our previous print work.

     

    Released: December 2016

    Tags:
    San Francisco, Golden Gate National Parks Conservancy, Print

SXSW

Client:
Nick Denton & Jeff Goodby at SXSW

Your Ticket Out

Client:
StubHub
  • "Machines"

    "Machines"

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    Every night people have to decide whether to go out to an amazing live event or stay home and be lame. StubHub would like people to decide to go out and not be lame more often. So we made two films following the lives of people who found themselves on opposite sides of that decision.

    Released: May 2017

    Tags:
    San Francisco, StubHub, Film
  • "Festival"

    "Festival"

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    Every night people have to decide whether to go out to an amazing live event or stay home and be lame. StubHub would like people to decide to go out and not be lame more often. So we made two films following the lives of people who found themselves on opposite sides of that decision.

    Released: May 2017

    Tags:
    San Francisco, StubHub, Film
  • Your Ticket Out

    Your Ticket Out

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    With TVs getting bigger, food delivery apps getting faster, and memory foam getting squishier, it’s never been harder to get out of the house. For StubHub, we quickly realized that StubHub isn’t competing with other ticket providers, they’re competing with people’s couches. This insight drove the campaign, “Your Ticket Out," which inspires people to get out and experience the world by showcasing the visceral excitement of a live event. 

    Released: June 2016

    Tags:
    San Francisco, StubHub, Film