Food Loves Milk

Client:
California Milk Processors Board
  • “Sweet Loves Milk”

    “Sweet Loves Milk”

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    It’s hard for milk to compete with crazy fizzy sodas and neon-colored sports drinks. 

    That is, until you get out a plate of cookies. Who could have a warm chocolate chip cookie without milk? Savages, that’s who. 

    We needed to remind people that milk makes everything taste better. 

    Our campaign celebrated different flavor profiles through loud, beautiful pieces of food porn. We pleased ears, too, with a never-licensed-before track from Flight of the Conchords

    And yes, everyone involved in the making of this campaign put on a lot of weight.

    Released: September 2015

    Tags:
    San Francisco, California Milk Processors Board, Interactive, Film, Print, Integrated, Outdoor, Experiential, Social
  • "Spicy Loves Milk"

    "Spicy Loves Milk"

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    It’s hard for milk to compete with crazy fizzy sodas and neon-colored sports drinks. 

    That is, until you get out a plate of cookies. Who could have a warm chocolate chip cookie without milk? Savages, that’s who. 

    We needed to remind people that milk makes everything taste better. 

    Our campaign celebrated different flavor profiles through loud, beautiful pieces of food porn. We pleased ears, too, with a never-licensed-before track from Flight of the Conchords

    And yes, everyone involved in the making of this campaign put on a lot of weight.

    Released: September 2015

    Tags:
    San Francisco, California Milk Processors Board, Interactive, Film, Print, Integrated, Outdoor, Experiential, Social

We're Ready. Are You?

Client:
Cisco
  • Competitor

    Competitor

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    Today’s tremendously globalized economy is bringing in the next wave of talent and competition from every corner of the world. India is just one of the countries with a thriving tech scene and a booming private-education system that embraces tech-savviness. 

    The next wave of the Internet demands a new kind of workforce, new skills and new kinds of knowledge workers. If you want to stay relevant, you need to invest today in the technology that will prepare you for those unimaginable changes. 

     

     

    Released: June 2015

    Tags:
    San Francisco, Cisco, Film
  • TV Spot: "Hackers"

    TV Spot: "Hackers"

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    It takes the average business 211 days to realize it’s been hacked. And hackers aren’t just kids in hoodies anymore. They’re well-funded, government-sponsored organized syndicates of extremely talented programmers who are picking apart businesses’ shaky patchwork of security. This spot taps into that truth and introduces Cisco’s role as a pervasive security provider for the next wave of the Internet.

    Released: June 2015

    Tags:
    San Francisco, Cisco, Film

Come Back New

Client:
Princess Cruises
  • Film: “Promenade Deck”

    Princess Cruises believes that a cruise isn’t good enough unless you come back new. These television commercials celebrate the small vacation moments that truly change us and give us the best possible souvenirs to take home: stories worth telling. 

    Released: January 2014

    Tags:
    Princess Cruises, Film

Shop the World - Shop A Song

Client:
eBay
  • Tik Tok

    Tik Tok

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    You can seriously shop anything with eBay’s new collections. No matter what you love or what inspires you, eBay has a specially curated collection to match. 

    We wanted to prove this by letting people shop something really unusual. Introducing “Shop a Song.”

    We took fun songs and broke down their lyrics into items you can buy on eBay. Clicking on the items leads to a live search at eBay.com. So our videos are shoppable too. We waded through hundreds of songs to find our five favorites. We needed tracks that had great momentum and that provided a chance to have fun with the way the lyrics are interpreted.

    This project really messed with our heads. It changed the way we listen to music. Suddenly we imagine every lyric as something that you can buy on eBay. We’re choosing to see this as a good thing. 

    The campaign received wonderful press attention with Adweek calling it  "glorious" and Campaign describing it as "clever."

     

    Released: September 2015

    Tags:
    San Francisco, Film
  • My House

    My House

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    With eBay, anything and everything is shoppable. No matter what you love or what inspires you, eBay has a specially curated collection to match. 

    Now, with the new campaign from Goodby Silverstein & Partners, you can even shop a song.

    For these online videos, songs were broken down by their lyrics into items you can buy on eBay. Clicking on the items leads to a live, shoppable search at eBay.com.

    In order to find songs with great momentum and that provided a chance to have fun with the way the lyrics are interpreted, thousands of songs were waded through. Ultimately, the following five songs were selected:

    “Tik Tok” by Ke$ha
    “Only The Good Die Young” by Billy Joel
    “Riptide” by Vance Joy
    “Shine On” by Florida Georgia
    “My House”, the brand new track from Warren G.

    The campaign has a fun on-site element, too. Each YouTube video has a link to an eBay collection of all the items from the song. Check out those collections here:

    • Riptide Collection
    • Tik Tok Collection
    • Only the Good Die Young Collection
    • Shine On Collection
    • My House Collection

    Released: September 2015

    Tags:
    San Francisco, Film
  • Only the Good Die Young

    Only the Good Die Young

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    With eBay, anything and everything is shoppable. No matter what you love or what inspires you, eBay has a specially curated collection to match. 

    Now, with the new campaign from Goodby Silverstein & Partners, you can even shop a song.

    For these online videos, songs were broken down by their lyrics into items you can buy on eBay. Clicking on the items leads to a live, shoppable search at eBay.com.

    In order to find songs with great momentum and that provided a chance to have fun with the way the lyrics are interpreted, thousands of songs were waded through. Ultimately, the following five songs were selected:

    “Tik Tok” by Ke$ha
    “Only The Good Die Young” by Billy Joel
    “Riptide” by Vance Joy
    “Shine On” by Florida Georgia
    “My House”, the brand new track from Warren G.

    The campaign has a fun on-site element, too. Each YouTube video has a link to an eBay collection of all the items from the song. Check out those collections here:

    • Riptide Collection
    • Tik Tok Collection
    • Only the Good Die Young Collection
    • Shine On Collection
    • My House Collection

    Released: September 2015

    Tags:
    San Francisco, Film