Crack the Fart Code
How do you get kids to care about nutrition? By showing them that there is more to food than taste and texture. There’s science. And sounds. And sometimes smells. Very stinky smells.
That’s why we made the Fart Code app. It promotes kids’ health and science education. And there’s some smart science behind the gross-out laughs. The app analyses the ingredients in grocery items when their barcodes are scanned, then figures out the level of toxicity on a “fartometer” to provide a rough idea of how your digestive system would process the ingredients.
Then you can share the fart socially, complete with fart emoji, so your friends can hear what you’ve just, um, passed. “It’s a fun and engaging way to get kids to think about what they are putting in their bodies,” said Margaret Johnson, executive creative director and partner at GS&P. Schools across San Francisco have signed on to use the app in their class curricula, and national teacher resources are recommending the app to their networks. Plus parents across America are sure to appreciate that their now kids have something to keep them occupied in the grocery store.
In other words, kids are getting smart from their farts.
A BuzzFeed article, “Get Smart from Your Fart: 14 Common Food Ingredients that Make You Gassy,” outlines some of the ingredients used by the app’s algorithm.
Released: June 2014