Boy Scouts Milk Mission
It's an idea that took us 100 years to think of.
You can’t have cookies without milk. And yet for almost 100 years, the Girl Scouts have been selling cookies, but milk has been nowhere in sight. Those delicious cookies were being dunked into nothing.
In 2016 the penny finally dropped. We made sure the Boy Scouts were right next to the Girl Scouts, selling milk.
We launched our idea during Girl Scouts Week. We followed with Twitter hashtags so that whenever people were talking about how much they love #girlscoutcookies, we popped up, reminding them that you can’t have cookies without milk. A short film recapped our stunt to inspire Scouts groups all over the country to follow suit.
Official “got milk?” patches were earned; cash was raised for the Boy Scouts; milk and cookies were enjoyed together; and all was right with the world.
Read about it on Creativity, where it was named Ad of the Day.
Released: March 2016