Party Safe Bag

Client:
Tostitos
  • Party Safe Bag

    Party Safe Bag

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    Just in time for the big game on Sunday, February 5, we introduced for Tostitos the Party Safe Bag, the first bag of chips that gets you home safe.

    The limited-edition bags contain a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person’s breath. When any trace of alcohol is detected, the LEDs turn red and form a steering wheel, revealing an Uber code and a “Don’t drink and drive” message. Thanks to near-field-communication (NFC) technology, fans can also call for free rides by simply tapping their bags with their phones.

    Together with Mothers Against Drunk Driving (MADD) and Uber,Tostitos will offer party-goers $10 off their Uber ride, providing over 25,000 safe rides. The rides - redeemable through all participating Tostitos bags nationwide - will be available during and after Sunday's game, February 5.

    Released: February 2017

    Tags:
    San Francisco, Tostitos
  • Party Safe Bag: "Don't"

    2 of 5
    Prev Next

    Just in time for the big game on Sunday, February 5, we introduced for Tostitos the Party Safe Bag, the first bag of chips that gets you home safe.

    The limited-edition bags contain a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person’s breath. When any trace of alcohol is detected, the LEDs turn red and form a steering wheel, revealing an Uber code and a “Don’t drink and drive” message. Thanks to near-field-communication (NFC) technology, fans can also call for free rides by simply tapping their bags with their phones.

    Together with Mothers Against Drunk Driving (MADD) and Uber,Tostitos will offer party-goers $10 off their Uber ride, providing over 25,000 safe rides. The rides - redeemable through all participating Tostitos bags nationwide - will be available during and after Sunday's game, February 5.

    Released: January 2017

    Tags:
    San Francisco, Tostitos
  • Party Safe Bag: "OK"

    3 of 5
    Prev Next

    Just in time for the big game on Sunday, February 5, we introduced for Tostitos the Party Safe Bag, the first bag of chips that gets you home safe.

    The limited-edition bags contain a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person’s breath. When any trace of alcohol is detected, the LEDs turn red and form a steering wheel, revealing an Uber code and a “Don’t drink and drive” message. Thanks to near-field-communication (NFC) technology, fans can also call for free rides by simply tapping their bags with their phones.

    Together with Mothers Against Drunk Driving (MADD) and Uber,Tostitos will offer party-goers $10 off their Uber ride, providing over 25,000 safe rides. The rides - redeemable through all participating Tostitos bags nationwide - will be available during and after Sunday's game, February 5.

    Released: January 2017

    Tags:
    San Francisco, Tostitos
  • Party Safe Bag: "Standby"

    4 of 5
    Prev Next

    Just in time for the big game on Sunday, February 5, we introduced for Tostitos the Party Safe Bag, the first bag of chips that gets you home safe.

    The limited-edition bags contain a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person’s breath. When any trace of alcohol is detected, the LEDs turn red and form a steering wheel, revealing an Uber code and a “Don’t drink and drive” message. Thanks to near-field-communication (NFC) technology, fans can also call for free rides by simply tapping their bags with their phones.

    Together with Mothers Against Drunk Driving (MADD) and Uber,Tostitos will offer party-goers $10 off their Uber ride, providing over 25,000 safe rides. The rides - redeemable through all participating Tostitos bags nationwide - will be available during and after Sunday's game, February 5.

    Released: January 2017

    Tags:
    San Francisco, Tostitos
  • Party Safe Bag: "Off"

    5 of 5
    Prev Next

    Just in time for the big game on Sunday, February 5, we introduced for Tostitos the Party Safe Bag, the first bag of chips that gets you home safe.

    The limited-edition bags contain a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person’s breath. When any trace of alcohol is detected, the LEDs turn red and form a steering wheel, revealing an Uber code and a “Don’t drink and drive” message. Thanks to near-field-communication (NFC) technology, fans can also call for free rides by simply tapping their bags with their phones.

    Together with Mothers Against Drunk Driving (MADD) and Uber,Tostitos will offer party-goers $10 off their Uber ride, providing over 25,000 safe rides. The rides - redeemable through all participating Tostitos bags nationwide - will be available during and after Sunday's game, February 5.

    Released: January 2017

    Tags:
    San Francisco, Tostitos

O’Hare Party Repair

Client:
Tostitos

Forbes: Tostitos Turns to Chip Kelly for New Ads

January 9, 2015

Every Chip Gets A Dip

Client:
Tostitos
  • Web Film: “Every Chip Gets A Dip”

    TOSTITOS believes that no chip should ever be without dip. So for March 23, National Chip and Dip Day, we decided to take that sentiment both very seriously and quite literally by giving everyone in America named Chip his (or her?) own free TOSTITOS dip. For real. All Chips had to do was visit EveryChipGetsADip.com, submit proof of their “Chip-ness” and get ready to receive the deliciousness. While supplies lasted, of course. 

    Released: March 2015

    Tags:
    San Francisco, Tostitos, Film