Thumbs of Glory

Client:
Specialized
  • Thumbs of Glory - Shave

    To coincide with the world’s toughest and most prestigious cycling race, Specialized launched an app called Thumbs of Glory. It would become undoubtedly the world’s toughest and most prestigious thumb-cycling race.

     

    The app was available for download from iTunes and Google Play. Like the big race, Thumbs of Glory took place over 21 days. 

     

    Brave contestants sacrificed hours a day and covered 3,664 kilometers on the exact course of the Tour de France, with every thumb stroke taking riders one pedal stroke closer to Paris. Using telemetry from the actual course, the game mimics the tour’s twists and turns, its inclines and descents; it makes climbing hills harder and even allows for freewheeling on the downhill sections. Yes, thumbs were thighs in this particular race.

     

    “The tour is the hardest three-week sporting event in the world,” said Rich Silverstein. “We wanted the app to be just as hard.”

     

    The winner earned a Specialized S-Works Tarmac racing bicycle valued at $9,500. 

    Released: July 2014

    Tags:
    San Francisco, Specialized, Interactive, Mobile