#SquareShakes

Client:
SONIC Drive-In
  • SONIC #SquareShakes

    People are obsessed with capturing the world on Instagram, so we thought, “What if we manipulated the real world to fit it on Instagram?”

    GS&P launched a partnership with SONIC and Instagram celebrity @ChefJacquesLaMerde to introduce the world’s first product designed especially for Instagram: SONIC #SquareShakes. The SONIC Square Shake was entirely square, perfect for photographing and sharing, complete with a square cup and a square straw. 

    The shakes were available exclusively through “Shop Now” sponsored ads on Instagram for 2016 Coachella festivalgoers at the Base Camp festival grounds. Through the geotargeted ads, attendees could order the shakes and sample them on the spot—a first-of-its-kind program for Instagram. Samplers were then encouraged to share their Square Shakes on Instagram with the hashtag #SquareShakes, thus completing the Insta-circle.

    Released: April 2016

    Tags:
    San Francisco, SONIC Drive-In, Mobile, Social

Those Two Guys

Client:
SONIC Drive-In
  • TV Spot: “Wingman”

    TV Spot: “Wingman”

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    The Two Guys found that SONIC's Boneless Chicken Wings make the perfect wingman and finally got that "je ne sais quoi" they were looking for.

     

    Released: September 2014

    Tags:
    SONIC Drive-In
  • TV Spot: “Trainer”

    TV Spot: “Trainer”

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    Released: August 2013

    Tags:
    SONIC Drive-In
  • Letterman Jacket

    Letterman Jacket

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    Released: October 2013

    Tags:
    SONIC Drive-In
  • TV Spot: “T-Rex”

    TV Spot: “T-Rex”

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    Released: May 2013

    Tags:
    SONIC Drive-In
  • TV Spot: “Uncharted Waters”

    TV Spot: “Uncharted Waters”

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    Released: October 2013

    Tags:
    SONIC Drive-In
  • TV Spot: "Limo Footlong"

    TV Spot: "Limo Footlong"

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    Released: January 2013

    Tags:
    SONIC Drive-In

Train Your ’Buds with T.J.

Client:
SONIC Drive-In
  • Social: “Train Your Buds”

    Social: “Train Your Buds”

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    When you’re making New Year’s resolutions, SONIC Drive-In doesn’t want you to forget your taste buds.

    “Train Your Buds with T.J.” takes T.J. Jagodowski of the Two Guys fame out of the passenger seat and into the SONIC parking lot, where he coaches routines of signature-flavor fitness moves, like “bacon bends” and “Tot lifts” to exercise your all-important taste buds. 

    A workout series created for SONIC’s Instagram, YouTube and Facebook channels, “Train Your Buds—with T.J.” breaks down how SONIC fans can add some kick to their morning routines, starting with the Salsa Verde Breakfast Burritos and Breakfast Toaster.

    Released: December 2013

    Tags:
    San Francisco, SONIC Drive-In, Social
  • Red Button Reflex-ors

    Red Button Reflex-ors

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    When you’re making those New Year’s resolutions, SONIC Drive-In doesn’t want you to forget your taste buds.

    “Train Your ’Buds with T.J.” takes T.J. Jagodowski of Two Guys fame out of the passenger seat and into the SONIC parking lot, where he coaches routines of signature-flavor fitness moves, like “bacon bends” and “tot lifts.”

    A workout series created for SONIC’s Instagram, YouTube and Facebook channels, “Train Your Buds, with T.J.” breaks down how SONIC fans can add some kick to their morning routines, starting with the Salsa Verde Breakfast Burritos and Breakfast Toaster.

    Released: December 2013

    Tags:
    San Francisco, SONIC Drive-In, Social
  • Bacon Bends

    Bacon Bends

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    Prev Next

    When you’re making those New Year’s resolutions, SONIC Drive-In doesn’t want you to forget your taste buds.

    “Train Your ’Buds with T.J.” takes T.J. Jagodowski of Two Guys fame out of the passenger seat and into the SONIC parking lot, where he coaches routines of signature-flavor fitness moves, like “bacon bends” and “tot lifts.”

    A workout series created for SONIC’s Instagram, YouTube and Facebook channels, “Train Your Buds, with T.J.” breaks down how SONIC fans can add some kick to their morning routines, starting with the Salsa Verde Breakfast Burritos and Breakfast Toaster.

    Released: December 2013

    Tags:
    San Francisco, SONIC Drive-In, Social
  • Social: “Window Squats”

    Social: “Window Squats”

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    Prev Next

    When you’re making those New Year’s resolutions, SONIC Drive-In doesn’t want you to forget your taste buds.

    “Train Your ’Buds with T.J.” takes T.J. Jagodowski of Two Guys fame out of the passenger seat and into the SONIC parking lot, where he coaches routines of signature-flavor fitness moves, like “bacon bends” and “tot lifts.”

    A workout series created for SONIC’s Instagram, YouTube and Facebook channels, “Train Your Buds, with T.J.” breaks down how SONIC fans can add some kick to their morning routines, starting with the Salsa Verde Breakfast Burritos and Breakfast Toaster.

    Released: December 2013

    Tags:
    San Francisco, SONIC Drive-In, Social
  • Cash Grabs

    Cash Grabs

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    Prev Next

    When you’re making those New Year’s resolutions, SONIC Drive-In doesn’t want you to forget your taste buds.

    “Train Your ’Buds with T.J.” takes T.J. Jagodowski of Two Guys fame out of the passenger seat and into the SONIC parking lot, where he coaches routines of signature-flavor fitness moves, like “bacon bends” and “tot lifts.”

    A workout series created for SONIC’s Instagram, YouTube and Facebook channels, “Train Your Buds, with T.J.” breaks down how SONIC fans can add some kick to their morning routines, starting with the Salsa Verde Breakfast Burritos and Breakfast Toaster.

    Released: December 2013

    Tags:
    San Francisco, SONIC Drive-In, Social
  • Social: “Tot Lifts”

    Social: “Tot Lifts”

    6 of 8
    Prev Next

    When you’re making those New Year’s resolutions, SONIC Drive-In doesn’t want you to forget your taste buds.

    “Train Your ’Buds with T.J.” takes T.J. Jagodowski of Two Guys fame out of the passenger seat and into the SONIC parking lot, where he coaches routines of signature-flavor fitness moves, like “bacon bends” and “tot lifts.”

    A workout series created for SONIC’s Instagram, YouTube and Facebook channels, “Train Your Buds, with T.J.” breaks down how SONIC fans can add some kick to their morning routines, starting with the Salsa Verde Breakfast Burritos and Breakfast Toaster.

    Released: December 2013

    Tags:
    San Francisco, SONIC Drive-In, Social
  • Sharing

    Sharing

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    Prev Next

    When you’re making those New Year’s resolutions, SONIC Drive-In doesn’t want you to forget your taste buds.

    “Train Your ’Buds with T.J.” takes T.J. Jagodowski of Two Guys fame out of the passenger seat and into the SONIC parking lot, where he coaches routines of signature-flavor fitness moves, like “bacon bends” and “tot lifts.”

    A workout series created for SONIC’s Instagram, YouTube and Facebook channels, “Train Your Buds, with T.J.” breaks down how SONIC fans can add some kick to their morning routines, starting with the Salsa Verde Breakfast Burritos and Breakfast Toaster.

    Released: December 2013

    Tags:
    San Francisco, SONIC Drive-In, Social
  • Social: “Tray-cersising”

    Social: “Tray-cersising”

    8 of 8
    Prev Next

    When you’re making those New Year’s resolutions, SONIC Drive-In doesn’t want you to forget your taste buds.

    “Train Your ’Buds with T.J.” takes T.J. Jagodowski of Two Guys fame out of the passenger seat and into the SONIC parking lot, where he coaches routines of signature-flavor fitness moves, like “bacon bends” and “tot lifts.”

    A workout series created for SONIC’s Instagram, YouTube and Facebook channels, “Train Your Buds, with T.J.” breaks down how SONIC fans can add some kick to their morning routines, starting with the Salsa Verde Breakfast Burritos and Breakfast Toaster.

    Released: December 2013

    Tags:
    San Francisco, SONIC Drive-In, Social