Sonic Teams Up with Kevin Durant
- SONIC Drive-In
In 2015 the previous year’s NBA MVP Kevin Durant made his long-anticipated regular-season return to the court. But how did he do it? What was going through his head? Luckily, all questions were answered when SONIC Drive-In launched a commercial featuring Durant psyching himself up for the big game. The commercial highlighted his new pregame soundtrack, his unexpected season-opener pep talk and, naturally, SONIC’s new lineup of Boneless Wings.
Released: October 2015
We knew with this campaign that we would be bringing Kevin Durant into the Two Guys’ world—the SONIC lot and Pete’s car, specifically—but we were also curious about what could come of bringing SONIC into KD’s world: the basketball court—specifically, an intense in-game moment.
We wanted to enter the world of Kevin Durant and add a twist to embed SONIC into NBA culture. These spots almost have their own language: the intense expressions of the athlete, the overcranked footage, the monologues about being driven to do whatever it takes. We knew starting here could ground us in Kevin’s world in a way that spoke to even the most casual NBA fan. So what if we took an intense in-game moment and explored what KD must have been saying to himself at that very moment—and took it to a very absurd place?
Released: June 2015
SONIC Drive-In has partnered with Oklahoma City Thunder superstar Kevin Durant for the release of KD’s Signature Candy Slushes, refreshing icy slushes with Nerds candies and Jolly Rancher candies mixed right in.
In “One-on-One-on-One” the Two Guys get out of the car and onto the court to challenge the NBA MVP to a game of one-on-one ... on-one. The winner got the Slushes.
Released: April 2015