We knew with this campaign that we would be bringing Kevin Durant into the Two Guys’ world—the SONIC lot and Pete’s car, specifically—but we were also curious about what could come of bringing SONIC into KD’s world: the basketball court—specifically, an intense in-game moment.
We wanted to enter the world of Kevin Durant and add a twist to embed SONIC into NBA culture. These spots almost have their own language: the intense expressions of the athlete, the overcranked footage, the monologues about being driven to do whatever it takes. We knew starting here could ground us in Kevin’s world in a way that spoke to even the most casual NBA fan. So what if we took an intense in-game moment and explored what KD must have been saying to himself at that very moment—and took it to a very absurd place?
Released: June 2015
San Francisco, SONIC Drive-In, Film