In July 2013 GS&P created bribethesenate.com. The site popped up with a provocative proposal. Maybe, it suggested, the American public should outthink the gun lobby and crowd-fund a little “financial persuasion” of their own. After all, gun control is a cause that 90% of Americans say they’re behind.
The goal of the site was to restart the discussion about reasonable background checks on those purchasing firearms.
“It bummed us out that less than 100 days after the country was largely agreeing about the importance of background checks, the Senate refused to debate it, and it fell off the radar” said GS&P's Simon Bruyn.
But bribes? That’s got to be illegal, right? It turns out that that are. Super illegal.
“So we had to change our approach late in the game,” said Bruyn.
Instead of taking donations, the site directed Tweets to the six swing vote senators targeted and asked them to revisit their stance on the issue.
Released: July 2013
San Francisco, Goodby Silverstein & Partners, Interactive