2016 Cannes Innovation Lions Panel: Why Start-ups Aren’t from Mars & Agencies Aren’t from Venus
Many believe that when it comes to advertising, start-ups and ad agencies don't understand each other.
That's why GS&P will host the panel, “Why Start-ups Aren’t from Mars & Agencies Aren’t from Venus" on the biggest advertising stage in the world: the Cannes Lions.
Our very own ECD, Margaret Johnson will join Chris Lindland the CEO of BETABRAND, Alex Gurevich of Javelin Ventures with Moderator Shareen Pathak of Digiday to debate why start-ups don’t think they need agencies and why agencies struggle to woo start-ups with their brilliance. Attendees will learn how start-ups and agencies can speak the same language and transform these partnerships from a one-time rendezvous into a longer-term relationship.
The event will take place on Tuesday, June 21st from 3:00 - 3:30pm at the Innovation Forum, Palais II.
Released: June 2016